Türkiye's largest private sector tea producer, Doğuş Çay, entered 40, its 2025th anniversary, as a strong agricultural company that purchases and processes approximately 2 million agricultural products annually and contributes to the economy. Founded in Rize in 1985 as a family company, Doğuş Çay, which started its production process with tea and has diversified into sugar, tomato paste, iced tea, lemonade and chips production, is preparing the ground for new investments in the agricultural sector.

Increased its Place in Türkiye's Top 500 Industrial Enterprises List by 5 Points

Doğuş Çay, with the diversity and sales success it has achieved in production as an agricultural company, ranked 500th in the 'Türkiye's Top 2024 Industrial Enterprises 18,5' research prepared by the Istanbul Chamber of Industry (ISO) with a production-based sales figure of 2023 billion TL, up 5 points compared to 98. The company ranked 2023rd in the same list in 103, achieving a production-based sales figure of 12,7 billion TL.

From Potatoes to Tomatoes, Corn to Sugar Beet and Tea, it buys products from farmers and processes them in its factory.

Describing the activities of Doğuş Çay in the agricultural sector, which has an annual black tea production capacity of 5 thousand tons with 1 tea processing and 1 packaging factory in Rize and 50 tea packaging factory in Ordu Harika Karakan Batallı, Doğuş Çay Board Member“We purchase 250 thousand tons of fresh leaves, 1.350.000 tons of sugar beets, 73 thousand tons of potatoes, 90 thousand tons of tomatoes and 23 thousand tons of corn from our farmers. Then we process these products in our factories, package them and sell them all over Türkiye under our own brands,” he said. Batallı added that they produce 80 thousand liters of cold drinks per year.

Noting that they work with 70 thousand farmers every year, nearly 50 thousand of whom are tea producers, Batallı said, “In tea, we produce loose tea, tea bags, green tea, iced tea and herbal-fruit teas. We continue our Doğuş Şeker production at Afyon Şeker Factory, one of the highest quota sugar factories in Türkiye. We produce tomato paste under the Demko brand in our tomato paste factories in Bursa. In the chips category, we produce Patos, Cipso and Çerezos brands 4 percent domestically in our chips factories in 100 cities, namely Pendik, İzmir, Aksaray and Bursa in Istanbul.”

“We are an example of sustainable production by producing sugar beet pulp and molasses”

Batallı, who noted that Doğuş Çay’s factories today also include the by-products left over from the main production into production, which is a reflection of their being an agricultural company in the true sense, continued as follows: “In addition to the sugar beet produced in the sugar factory, we produce pulp and molasses from the remaining areas. By investing in the sugar factory in Afyon, we continue to develop new products using sugar beet molasses, a sustainable raw material. This success was an indication of the meticulous work and continuous improvement efforts of our production team.”

“We Support Agriculture with Sustainability Projects We Implement with TEMA”

Stating that they have gone beyond production as an agricultural company and that they work with the principle of creating benefits for both farmers and end consumers by supporting this area with sustainable agricultural projects and energy investments, Batallı said, "We have been working with the TEMA Foundation for 8 years."'Every Moment is for the Land' He reminded that they carried out a sustainable tea farming project under the name of “Sustainable Tea Farming” and that thanks to this, a yield increase of nearly 50 percent was achieved in sample fields with the right applications. Noting that they will continue this project regularly, Batallı added that they provided training to farmers in the fields of right farming, right harvesting, right fertilizer use and raised their awareness about good farming.

“We Will Continue Our Growth This Year by Supporting the National Economy”

Batallı noted that the most fundamental dynamics that make Doğuş Çay one of the most important companies in the agricultural sector today include its forward-looking vision and developing products that exceed expectations by determining the right strategies in the face of changing consumer preferences. Noting that they definitely set a growth target every year, Batallı said, “This year, we will continue to invest with the same goal; to contribute to our country's economy by supporting rural development, domestic production and sustainable agriculture. We are also working on new products. In the upcoming period, our new products that will attract the attention of young people and families in tea and our new product production that creates added value in the tomato paste sector will be on the agenda.”

Source: HORECA TREND and Dogus Tea

Dynamic player of the Turkish tea industry Effort Tea, makes a difference not only with its production volume, but also with its corporate vision, sustainability approach and the trust it has gained in the eyes of investors. The company, which was included in the BIST 2025 index as of May 100, attracted attention with its performance in this short period of time.

Strong Stock Market Rise: 594% Market Value Increase

Efor Çay, which had a market value of 5 billion TL with a closing price of 2024 TL on July 14,87, 5,4, when it started trading on the stock exchange, increased its share price to 27 TL as of May 2025, 103,2, reaching a market value of 37,46 billion TL. This impressive performance corresponds to a value increase of approximately 594%. This rise, which is a concrete indicator of investor confidence, proves Efor Çay's strategic transformation capacity and financial discipline.

Strategic Infrastructure: 46.000 m² of Production, 30.000 m² of Logistics Power

Efor Çay, which has a daily tea processing capacity of 1.178 tons in two integrated facilities located in Artvin and Trabzon, is among the largest tea producers in Türkiye. Thanks to its 30.000 m² logistics and packaging center located in Tokat, it manages distribution operations throughout Anatolia in an integrated and efficient manner.

55 Products, One Brand: The Value Chain Reaching the Consumer

Taking its place on the shelves with 55 different product groups ranging from loose tea to tea bags, from OPA Ceylon tea to herbal and fruit teas, Efor Çay offers active solutions not only for home consumption but also for the out-of-home consumption market. Since 2016

The brand, which has the Rainforest Alliance certificate, has turned sustainable agriculture into an operational principle with its “field to glass” quality assurance.

Market Share Over 10%

With a market share of over 10% in Türkiye, Efor Çay is moving towards sector leadership not only with its production power but also with its brand perception and consumer loyalty.

Ediz Kaboğlu: “Investor Confidence and sustainability are the cornerstones of Efor”

Efor Tea General Manager Ediz Kaboğlu, stated the following regarding this strategic success of the brand: “As Efor Çay, we are aware of our responsibility both in the domestic market and on a global scale. Today, being on the list of strong brands of a prestigious organization like Brand Finance is not just a result; it is a reflection of our strategic determination and corporate durability. In the coming period, we will increase both our financial and environmental impacts exponentially with our R&D, digitalization and sustainable agriculture policies.”

Source: HORECA TREND and Effort Tea

Türkiye's innovative tea brand Beta Tea, continues to be a pioneer in keeping the tea culture alive and popularizing it. Last year, it held its first Beta International Tea and Culture DayBeta Tea, which has made it a tradition, brought together the world's teas in the world of tea. The event, which was held at Beta Yeni Han within the scope of World Tea Day, II. Beta International Tea and Culture Day Reception, this year ““Keeping the universal language of tea alive” was made with the motto. Hatice Uğur, Beta Food Istanbul Branch Manager, attended the festival., Names such as Turkish Tea Brewing and Presentation Champion Gülhanım Delihasan, Sri Lankan Ambassador S. Hasanthi Urugodawatte Dissanayake, Argentine Tea Expert Natalie Hassanie, Indian Consul General Mijito Vinito, Vietnam Trade Counselor Ngyuen Viet Hang, Kenyan Honorary Consul Abdullah Yeşil and many other protocol members attended. Beta Tea brought the tea culture to life in Eminönü, the historical peninsula of Istanbul, with participants from all over the world, from Argentina to China, from Sri Lanka to Uganda.

Teas and Ceremonies from Different Countries of the World Together

Hosting embassies from different countries of the world Beta International Tea and Culture Day, hosted ceremonies of tea, one of the most widely consumed beverages in the world, in different cultures. The festival, which featured stands from countries such as China, Argentina, Sri Lanka, Morocco, Uganda, Kenya, Vietnam and India, discussed the universal language of tea, which unites different societies. Stories from the origins of tea were shared, and different traditions and rituals were introduced. Participating countries brought together the cultural values ​​and traditions of their countries with participants through shows and ceremonies organized by their embassies.

Sri Lankan traditional gas lamp lighting ceremony, Pooja and Gagaja dance shows were added to the fun at the festival, and the Mate Show by Argentine tea expert was watched. Traditional tulum and horon shows specific to Türkiye were performed as well as the participating countries.

"We Have the Mission to Keep Tea Traditions Alive and Carry Them to the Future”

Beta Gıda Istanbul Branch Manager Hatice Uğur, He made the opening speech at the festival and noted the following: “Last year, we organized the Beta International Tea and Culture Day Reception for the first time within the scope of World Tea Day, and today we have made it a tradition by organizing it for the second time. As a tea brand that has adopted the mission of being both the carrier and developer of the unique culture of Turkish tea, which was included in the ''Intangible Cultural Heritage List'' upon Azerbaijan and Türkiye's application to UNESCO, our festival's motto this year is: “Keeping the Universal Language of Tea Alive” Because as Beta Tea, we do not only produce tea, but also work to keep the culture that has been shaped around it alive. With this goal, while bringing together the teas of the world in the world of tea, we speak the universal language of tea, recognize its cultural roots and keep them alive together in this cultural mosaic formed by the participation of embassies from China to Argentina, Sri Lanka to Kenya, Vietnam to Uganda.”

As Beta Approaches Its 50th Anniversary, a Special 50 Types of Tea Tasting

At the reception made unforgettable with various shows, While a Turkish tea culture ceremony was exhibited by Türkiye's tea brewing champion Gülhanım Delihasan, 50 different types of tea were tasted, special to Beta Tea, which is approaching its 50th anniversary.

Tea Gourmet Competition 

The Beta International Tea and Culture Day Reception, where a colorful atmosphere was created with tea-themed photoshoot areas, included fun competitions and activities such as the tea gourmet competition, open to all visitors. Participants of the competition, where different teas from different countries of the world were tasted, were rewarded with surprise gifts.

Source: HORECA TREND and Beta Tea