Alcohol-free beverage

Nilky Brings Its Herbal Flavors to Çeşme Beaches

Türkiye's leading herbal beverage brand Nilky is a guest on the menu of Playa Tropical, a tropical plant-surrounded beach that opens to the clear waters of Çeşme Altınkum this summer. In the nature-infused atmosphere of Playa Tropical, Nilky's plant-based coffee and smoothie varieties offer guests freshness and lightness throughout the day.

It was published

3 weeks ago

June 19, 2025

Elif Akin Yuksel

Türkiye's leading herbal beverage brand Nilky, is a guest on the menu of Playa Tropical, a tropical plant-surrounded beach that opens to the clear waters of Çeşme Altınkum this summer. In the nature-infused atmosphere of Playa Tropical, coffee and smoothie varieties prepared with Nilky's plant-based products offer guests freshness and lightness throughout the day.

This summer, Nilky’s Playa Tropical menu, enriched with plant-based milk alternatives such as almond, oat, coconut, soy and hazelnut, offers enjoyable options for those looking for gluten-free and lactose-free flavors. Nilky’s newest product, unsweetened coconut, accompanies coffee breaks in harmony with the tropical atmosphere of the beach and adds a refreshing touch to smoothie lovers.

Offering an ideal environment for both relaxing and spending time in its energetic atmosphere enlivened by music, Playa Tropical becomes the meeting point for those who want to catch the rhythm of summer in collaboration with Nilky.

Source: HORECA TREND and Nilky

Alcohol-free beverage

DİMES More Than Meets the Eye Campaign Is Filled with Awards

Türkiye's leading beverage brand DİMES won a total of 5 awards, one Grand Prix and one gold, at the Brandverse Awards, which evaluates all works produced in the fields of advertising, marketing and marketing communications with the "integrated marketing" approach, with its "More Than Meets the Eye" campaign.

It was published

3 weeks ago

June 19, 2025

Elif Akin Yuksel

Embracing youth and innovation DIMEScontinues its success in the global award programs of the advertising and marketing world with its communication studies that use different disciplines together.

DİMES won a total of 2024 awards at the Brandverse Awards, one Grand Prix and one gold, with its campaign that left its mark on the summer of 5. The campaign, prepared in collaboration with Reklamania Creative for the new generation product DİMES COOL Lime Mix, discusses today's trend Artificial Intelligence in a groundbreaking language and conveys the message "What We Feel is More Than What Seems".

DİMES won the Grand Prix award, the highest award in the Experience Design main section, at the Brandverse Awards, which evaluates all works produced in the fields of advertising, marketing and marketing communications with the "integrated marketing" approach.

DİMES, which also won the Gold Award in the 360-Degree Integrated Brand Experience category in the Experience Design main section, also won the Silver Award in the Mobilizing Campaigns category in the Strategy main section, the Bronze Award in the Food/Beverage category in the Film main section, and the Food/Beverage category in the Media main section.

Source: HORECA TREND and DIMES

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Alcohol-free beverage

İçimBrand New Flavors Cool Lime and Berry Hibiscus

A short break from the busy city pace! Türkiye's favorite fruit juice brand İçim, offers its fans a brand new taste experience with its Cool Lime and Berry Hibiscus products, which stand out with their refreshing aromas.

It was published

1 months ago

June 3, 2025

Elif Akin Yuksel

“A refreshing break from the busy pace of the city” In this special series, which sets out with the slogan "Cool Lime", which refreshes with the fresh aroma of lemon, and Berry Hibiscus, which draws attention with the colorful touch of red fruits, meet with taste lovers.

Freshness in Every Sip, Pleasure in Every Glass

İçim's new blended drinks offer five glasses of freshness in practical 310 ml cans, adding to the joy of sharing. Whether at home or in the office, Cool Lime and Berry Hibiscus are set to become the new favorites of everyone who wants to take a refreshing break. İçimDeveloped with 's innovative approach, these special flavors offer the most enjoyable way to cool off in hot weather, while also fitting perfectly into the pace of modern life.

Source: HORECA TREND and İçim

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Alcohol-free beverage

Doğanay Şalgam Released Its New Commercial, Completely Prepared with Artificial Intelligence

Doğanay Şalgam has released its new commercial, prepared entirely with artificial intelligence. The commercial, which highlights that it is time to add flavor to Ramadan tables with turnip juice, where various foods, people, homes and cultures always come together with the same drinks, draws attention with its unusual strategy, which is as cleverly constructed as its production. It winks at the beverage sector with a sweet challenge.

It was published

4 months ago

March 13, 2025

Elif Akin Yuksel

The commercial, which bears the signature of Jüpiter, makes one say both “Doğanay Turnip Greens Suits Iftar Tables Very Well” and “Artificial Intelligence Suits Doğanay Very Well”.

Doğanay Şalgam continues to bring together the traditional and modern worlds by bringing together the Ramadan tradition and artificial intelligence technology. In the Ramadan film, which is the follow-up communication of the advertising campaign that brings together the authentic and modern worlds with the slogan “It suits Doğanay Şalgam!” and tells how turnips go very well with flavors we have never imagined before, Doğanay draws attention to the fact that turnips also go very well with iftar tables. The brand, which carries the slogan “It suits” to iftar tables, introduces another innovation by presenting us with an advertising film made entirely with artificial intelligence.

In the commercial, which was designed with a sweet challenge strategy to the beverage sector, traditional Ramadan tables decorated with different houses, characters from all ages and a variety of dishes were created with artificial intelligence. In addition to all the scenes in the commercial, the Ramadan version of the jingle that was popular for the first campaign was also meticulously adapted. The film, which emphasizes the theme that despite the diversity in all elements from homes to culture, from people to food, the drinks consumed are always the same, emphasizes once again that turnips go very well with all dishes with the phrase "Now it's time to add flavor to that iftar table with turnip juice!"

Doğanay's new commercial is produced by Jüpiter. Mördak Yapım is involved in the production of the commercial.

Doğanay Şalgam Ramadan AI Movie Imprint

TAG

Advertiser: Doganay Food

Advertiser Representatives: Gözde Balkan, Begüm Hersek, Ayşe Yenigün, Burcu Zengin

Advertising Agency: Jupiter

Agency Owner: Kerem Kanık

Creative Director: Mert Demirhan, Ali Can Savaş

Creative Team Leader: Çağrı Yıldırım

Creative Team: Sinan Gülen, Ufuk Yırtıcı

Strategy Team: Ezgi Yagci

Brand Team: Setenay Ergin, Cansen Zoga, Pınar Şengezer, Barış Atan, Meltem Keleş