Tchibo Turkish Coffee is declaring its presence in the Turkish coffee market with its "The Secret Lies With You" advertising campaign; bringing its strong flavor claim and the brand's global coffee expertise to consumers by placing them right at the heart of tradition.

Tchibo, one of the first brands that comes to mind when you think of coffee, has prepared a new advertising campaign for Tchibo Turkish Coffee, which has been used in many kitchens since 2018. "The Secret is With You"It meets the audience with this. 9 out of 10 people who tried it liked it* Tchibo Inspired by the powerful flavor experience of Turkish coffee, the brand focuses on the secret behind enjoying a delicious Turkish coffee: the coffee itself, in its new advertising film.

When it comes to Turkish coffee, many details are discussed and wondered about, such as the brewing method, the amount of water used, and the consistency of the foam. However, alongside these secrets, one of the most important factors determining its taste is which type of Turkish coffee is preferred.
Tchibo, "The Secret is With You" The commercial sincerely conveys the message that taste is an important value in enjoying Turkish coffee.

The secret to the most enjoyable moments…

The new commercial focuses on the taste of Turkish coffee, brewed in sand at a historic Istanbul coffeehouse, its place in marriage proposal rituals, and its role in a pleasant break at the office. The ways in which the coffee preparers "hide" their own coffee secrets enhance the film's sincere humor.

Tchibo invites viewers to the heart of the Turkish coffee experience, highlighting the true power behind that familiar flavor felt with every sip. The film, released on digital platforms, showcases the brand's... "The Secret is With You" It leaves a lasting impression with its slogan.

Kaynak: HORECA TREND and Tchibo

Gulfood, one of the world's largest trade fairs dedicated to the food and beverage industry, presents a significant opportunity for the brand to introduce authentic Italian coffee culture to a new audience and to uncover new regional growth opportunities following its initial market entry in 2022. “Being able to showcase our products on such a prestigious stage is a critical milestone in Bazzara’s global growth journey,” says Andrea Bazzara, the company’s Head of Sales and Events.

Founded in Trieste, Italy in 1966, Bazzara is today an award-winning boutique roastery exporting premium coffee to over 25 countries. For three generations, the Bazzara family has been distinguished by its commitment to quality and sustainability, offering select blends, single-origin coffees, organic coffees, pods, and capsules produced using traditional slow roasting methods in small batches. This dedication has led to the brand being named Best Food & Beverage by Forbes Italy. “100 Italian Excellence” to be shown among them and Luxury Food & Beverage Quality Awardsin the luxury coffee category 2023, 2024 and 2025 This enabled him to win first prize consecutively over the years.

During the fair, visitors will have the opportunity to taste Bazzara coffees on-site and meet the third generation of the family business: Sales & Events Manager Andrea Bazzara and Academy Director and Quality Manager Marco Bazzara.

The brand's portfolio is specifically designed for the luxury hospitality channel and high-end beverage distributors, offering a blend of boutique quality and Italian design under the "Made in Italy" label. Here's an overview of Bazzara's most popular coffees: Luxury series (100% Arabica blends and single origins) Premium The series stands out (blends reflecting authentic Italian taste, with varying ratios of high-quality Arabica and Robusta). 100% Arabica options are offered under three subheadings:

• DodicigrancruA blend of twelve origins, offering a "tour of the world in a cup" experience.

• PanarabicThree blends representing the essence of America, Africa, and Asia.

• RacyDescribed as "the world's most precious coffee jewels," rare single-origin varieties such as Jamaican Blue Mountain and Panamanian Geisha stand out.

Coffee experience at the Bazzara stand, Italian Academy of Perfumery (IPA) Thanks to this, it becomes intertwined with the world of luxury perfumery. The Italian Perfumery Academy (IPA), directed by Marco Bazzara and located within the Bazzara Academy in the heart of Trieste, offers an approach that transforms perfume creation into a multidisciplinary and multisensory experience. Operating as an experiential learning workshop, Marco Bazzara states: “What distinguishes the Italian Perfumery Academy from standard programs is its unique 'signature school' methodology. Here you don't just learn how to create a fragrance; you learn to think like a perfumer.”

Bazzara brings together upper-segment HoReCa professionals, premium food distributors, and consumers. January 26–30, 2026 between Dubai World Trade Centre, Za'abeel Hall 6 (Beverages Section), booth Z6-C27 It invites you to experience coffee craftsmanship firsthand.

For more information regarding Bazzara's participation in Gulfood, www.bazzara.it You can visit or info@bazzara.it You can write to the email address.

Source: HORECA TREND and Bazaar

Food communities, formed by those who question where, by whom, and how their food is produced, are increasingly spreading, not only as a means of accessing real food but also as a system that can offer solutions to problems in agriculture and food production.

Food communities can be defined as grassroots civil initiatives. These communities consist of "consumers" who want to know where, how, and by whom their food is produced, to find and support local/small producers who practice clean production, and to give real food the value it deserves—in other words, those who take responsibility for the journey of food from the field to the table.

For beginners, terms like "grassroots organizing" and "civil initiative" might seem ambitious, so you can start by looking at the answers that organized food communities, which appeal to large audiences, give to the questions they ask when they start out.

How can I access healthy and real food?

1. In the local markets established in your area, there are almost always 3-5 stalls run by farmers selling seasonal fruits and vegetables. Talk to them. Ask them where they grow their produce, what kind of fertilizers they use, and how they deal with diseases and pests affecting their vegetables. By starting to buy from a farmer you trust for their clean production practices, you'll have taken the first step.

2. Take advantage of the benefits of the internet and research whether there is a food community in your area. Here is a list of food communities in Türkiye. here You can reach:

3. If you can't find a food community to join, you can form one with your neighbors, coworkers, and/or relatives.

How to start a food community?

Before answering this question, let's look at how the communities established in the world and in Türkiye have operated to date.

Food communities are basically built on two systems: Participant Consent Systems (PCS) ve Community Supported Agriculture (CSA)However, these systems should not be accepted as an immutable standard. Every food community has its own internal dynamics. Community dynamics depend on many variables, from the number of people to the relationships and cultures of individuals. As the group grows, a legal structure may be needed, and, as in many parts of the world, the path to establishing a consumer cooperative may be taken.

Participant Consent Systems 

In the Participatory Guarantee/Approval system, producers are selected according to criteria and methods determined through the active participation of all parties. This system is based on trust, social networks, and the exchange of information and experience. In the KOS (Participatory Guarantee/Approval) process, those forming the community first define the criteria for the products and producers they want to put on their tables. For example, they may set criteria such as purchasing products from small producers that are grown without pesticides and synthetic fertilizers. Then, they find producers who meet these criteria, place orders for products from them at specific intervals, and receive their food on a designated delivery day, meeting with the producer and their products at their location. In this process, members of the food community take responsibility for tasks such as meeting with producers, preparing order lists, logistics, organizing distribution, and delivering payments to producers.

Community Supported Agriculture

Community Supported Agriculture describes a partnership based on mutual dependence between a farm and a supporting community, creating a direct link between food production and consumption.

Supporters generally cover the farm's annual operating expenses by purchasing a share of the harvest, sometimes by helping with farm work, and sometimes by forming partnerships on a product basis, guaranteeing the farmer's purchase of the products they need and providing facilities such as advance payments. In return, the farm obtains the healthiest and freshest seasonal produce possible.

There is no standard formula for Total Farming (TDT). The rules can vary depending on the preferences of the implementing community and farm. An ideal TDT model is expected to offer solutions to the fundamental challenges faced by farmers and to share the risks.

Creating a New Food Community

Instead of being a passive consumer, the first step is to intend to be a participatory and active buyer or producer, involved as much as possible in the production process.

Sustaining food communities that address access to food not just as a matter of "shopping," but also in its social and ecological dimensions, and that operate with a producer-to-producer mindset rather than a consumer one, requires taking initiative and dedicating energy and time to the sustainability of the community. Therefore, before starting to build a community, think carefully about whether you can truly commit to it.

Find your comrades: A community built on people who share similar needs, expectations, and concerns, who live in close proximity for logistical convenience, and with whom you enjoy interacting face-to-face, will have a longer lifespan.

Start small: Having a small initial group makes it easier to make decisions, take action, and solve problems.

Identify your needs: Determining the variety and quantity of food you need is essential for planning the number of producers, shopping frequency, and logistics.

Clarify your criteria: While it may not be necessary to create a detailed set of criteria in the initial stages, you should at least define your red lines (produced from heirloom seeds without toxins, processed under healthy conditions, etc.) and reach a consensus within the community.

Find your manufacturer: Depending on the needs identified by the community, sometimes one producer is needed, and sometimes more. To reach producers you will invite to your community, you can use local markets, surrounding villages, and the Wheat Association. WWOOF Türkiye/TaTuTa network of ecological farms You can choose environments where you can have face-to-face contact with the producer, such as these. 

Choose local producers whenever possible: The closer the production area is to the majority of community members, the easier it becomes to socially enrich the community through visits and to monitor that production meets the criteria (at least in the initial stages), and you also reduce your carbon footprint in product delivery.

Kaynak: HORECA TREND and Wheat Association