The Mystery of McDonald's Purple Solved! 

McDonald's Turkey, one of Türkiye's leading quick service restaurants, has started selling Grimace Shake in its restaurants. The new drink, introduced with Grimace, the iconic face of McDonaldland that is loved worldwide, offers a delicious and colorful experience to McDonald's Turkey guests.  

“We Appeal to the Trendsetter Spirit of Generation Z”

Evaluating the Grimace campaign McDonald's Türkiye CMO Özdeş Dönen Artak“We are happy to present our new product to consumers by bringing together a global icon, one of the characters of the McDonald's world, with the energy of Türkiye. With its purple color, refreshing effect and intense flavor, Grimace Shake appeals to the trend-setting spirit of Generation Z while also making a nostalgic wink. It was a separate pleasure for us to present our new product during this month, which also includes June 12, Grimace's birthday.”

Grimace Content Attracts Attention

The visual content published by McDonald's Türkiye for Grimace Shake also drew attention to the Grimace character. In this context, Grimace's traveling concept continues in Türkiye in an entertaining way with the Grimace Shake campaign.  McDonald's Türkiye conveys Grimace's arrival in Türkiye with entertaining fiction, both through video content and visual materials. Campaign  The iconic hero can be seen pointing at the Grimace Shake with the Bosphorus view in Istanbul or stepping into Cappadocia. Grimace, which has also started to take its place in restaurants and outdoor areas, will continue to be in different concepts and to meet food lovers with surprise applications in the coming days. 

Source: HORECA TREND and McDonald's Türkiye