Harvested Peas from the Aegean on Michelin Recommended Restaurant Menu
As part of SuperFresh's social responsibility project "Women Stars of Agriculture," which focuses on equal opportunities, "Harvest from the Aegean" peas, produced by women farmers, are available to consumers in Migros stores...
SuperFresh aims to increase the visibility of women's workforce in agricultural production with this project, which it carries out to support sustainable agriculture and women's labor in Türkiye. In the event organized for the promotion of "Aegean Harvest" pea, Besler CMO Gülizar Öcal Doğan and TABİT Founding Partner Tülin Akın, as well as women farmers participating in the project, also attended.
Besler CMO Gülizar Öcal Doğan, “With this project, we are not just introducing a new product; we are supporting a transformation that focuses on domestic production, women's labor, and sustainable agriculture. We are crowning the efforts of our women farmers by bringing their products to tables and select menus.” she said.
TABİT Founding Partner Tülin Akın “With the SuperFresh collaboration, our women producers are increasing their production by using technology and becoming stronger socially and economically. This project sets an inspiring example for rural development.”
Farmers participating in the project described the transformation they experienced in terms of visibility, economic independence and personal empowerment in agriculture with the words, “We have been producing for years, but our name was not mentioned. Now our peas are valued, they come to life in the hands of chefs” and “I have now transformed from a worker to a producer, I have gained strength both economically and socially.”
Source: HORECA TREND and Besler Food
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