A Masterpiece Story from Miele: New Commercial Film with Çağan Irmak & Tülin Özen is on Air

Honey, brings together aesthetics, technology and emotion with its new commercial that transforms every moment in the kitchen into a masterpiece. In the film, famous director Çağan Irmak is not behind the camera this time, but in front of the camera for the first time as an actor. Accompanied by Tülin Özen's elegance, the film reveals Miele's timeless quality and design approach with a cinematographic narrative.

The film, which draws attention with the saying “A masterpiece is noticeable at first sight,” tells the vision of Miele, which transforms the kitchen not only into a living space but also into a masterpiece scene, with a powerful visual language. Shaped by the strong harmony of the duo, the production emphasizes Miele’s timeless understanding of quality and advanced technology within an aesthetic framework. It reinterprets the brand’s promise of “Once Miele, always Miele” within an emotional context.

In the film, which stands out with its minimalist details, simple narrative language and scenes where light and composition are skillfully used, every moment spent in the kitchen turns into a work of art. Miele transforms kitchens into a stage that is not only functional but also aesthetic with every touch and flawless with every use. With Miele products, every plate becomes a composition, every meal becomes a work of art. This approach reminds us in the commercial that a masterpiece is possible not only in art galleries but also in every kitchen.

Miele Türkiye Marketing Director Hande Çokçetin, shared his views on the commercial with the following words: “As Miele, our aim is to make the silent but real luxury in our users’ lives visible. We raise living standards by bringing together aesthetics, comfort and functionality in the flow of daily life; we offer a privileged experience in every use for our users who adopt a timeless lifestyle. Our manifesto ‘My home feels like a masterpiece every day’ is a reflection of this understanding. We exist to make seemingly ordinary moments experienceable in a quality that is worth celebrating. That is exactly why it was extremely meaningful for us to come together in the same project with Çağan Irmak, with his meaningful narrative, and Tülin Özen, who stands out with her elegance.”

This special production, which is the first Miele advertising film shot in Türkiye, further deepens the brand's bond with its consumers. With this film, Miele once again strongly expresses its promise to transform the kitchen into a masterpiece.

Tag:

Advertiser: Miele

Advertiser Officials: Hande Çokçetin, Büke Öztürk, Buse Özdemir

Advertising Agency: Homer

Agency Creative Team: Serhat Demir, Mustafa Bulek, Ahmet Husrev Sefer, Sezgin Rızaoğlu, Ecem Çolak, Zeynep Demirkol

Production: Two Step Film

Director: Barış Kırımşelioğlu

DOP: Vedat Demir

Art Director: Aysun Ozdemir

Editor: Korkut YILDIZ

Cast: Cagan Irmak, Tulin Ozen

Photo: Tayfun Cetinkaya

Post Production: Imaj GROUP

Source: HORECA TREND and Miele Türkiye