HORECA Supply

A Masterpiece Story from Miele: New Commercial Film with Çağan Irmak & Tülin Özen is on Air

In its first commercial shot in Türkiye, Miele transforms the moments spent in the kitchen into an impressive story with the elegant performances of famous director Çağan Irmak and actress Tülin Özen. The film, which stands out with the saying “A masterpiece makes itself noticed at first sight,” conveys the luxurious kitchen experience offered by Miele with its advanced technology and timeless design to the audience with an impressive visual narrative.

It was published

1 months ago

June 10, 2025

Elif Akin Yuksel

Honey, brings together aesthetics, technology and emotion with its new commercial that transforms every moment in the kitchen into a masterpiece. In the film, famous director Çağan Irmak is not behind the camera this time, but in front of the camera for the first time as an actor. Accompanied by Tülin Özen's elegance, the film reveals Miele's timeless quality and design approach with a cinematographic narrative.

The film, which draws attention with the saying “A masterpiece is noticeable at first sight,” tells the vision of Miele, which transforms the kitchen not only into a living space but also into a masterpiece scene, with a powerful visual language. Shaped by the strong harmony of the duo, the production emphasizes Miele’s timeless understanding of quality and advanced technology within an aesthetic framework. It reinterprets the brand’s promise of “Once Miele, always Miele” within an emotional context.

In the film, which stands out with its minimalist details, simple narrative language and scenes where light and composition are skillfully used, every moment spent in the kitchen turns into a work of art. Miele transforms kitchens into a stage that is not only functional but also aesthetic with every touch and flawless with every use. With Miele products, every plate becomes a composition, every meal becomes a work of art. This approach reminds us in the commercial that a masterpiece is possible not only in art galleries but also in every kitchen.

Miele Türkiye Marketing Director Hande Çokçetin, shared his views on the commercial with the following words: “As Miele, our aim is to make the silent but real luxury in our users’ lives visible. We raise living standards by bringing together aesthetics, comfort and functionality in the flow of daily life; we offer a privileged experience in every use for our users who adopt a timeless lifestyle. Our manifesto ‘My home feels like a masterpiece every day’ is a reflection of this understanding. We exist to make seemingly ordinary moments experienceable in a quality that is worth celebrating. That is exactly why it was extremely meaningful for us to come together in the same project with Çağan Irmak, with his meaningful narrative, and Tülin Özen, who stands out with her elegance.”

This special production, which is the first Miele advertising film shot in Türkiye, further deepens the brand's bond with its consumers. With this film, Miele once again strongly expresses its promise to transform the kitchen into a masterpiece.

Tag:

Advertiser: Miele

Advertiser Officials: Hande Çokçetin, Büke Öztürk, Buse Özdemir

Advertising Agency: Homer

Agency Creative Team: Serhat Demir, Mustafa Bulek, Ahmet Husrev Sefer, Sezgin Rızaoğlu, Ecem Çolak, Zeynep Demirkol

Production: Two Step Film

Director: Barış Kırımşelioğlu

DOP: Vedat Demir

Art Director: Aysun Ozdemir

Editor: Korkut YILDIZ

Cast: Cagan Irmak, Tulin Ozen

Photo: Tayfun Cetinkaya

Post Production: Imaj GROUP

Source: HORECA TREND and Miele Türkiye

Related Topics:Hande Cokcetin Miele Türkiye

Harvested Peas from the Aegean on Michelin Recommended Restaurant Menu

News Suggestion

Brand New Practical Seafood Delicacies from mezzeMarin

Read All

Advertising

Comment

HORECA Supply

Golf Royal Gourmet: A Modern Interpretation of Traditional Desserts with Silifke Strawberries

While Golf Dondurma, one of Türkiye's leading ice cream producers, continues to bring the freshest and most refreshing geographically indicated flavors of summer from its homeland to your tables, it transforms the refreshing flavor into a gourmet experience with the 'Golf Royal Gourmet Silifke Strawberry' from the Royal Gourmet series.

It was published

16 hours ago

July 15, 2025

Elif Akin Yuksel

Accompanying the most colorful moments with its delicious ice creams, Golf Ice Cream offers innovative production techniques in accordance with the food regulations and ice cream and sorbet categories. The Golf Royal Gourmet series, with its carefully selected raw materials from its homeland, from Silifke strawberries to Belgian chocolate, from Madagascar vanilla to Bursa peaches, makes you feel the freshness of summer in every spoonful. 100% geographically indicated. The 'Golf Royal Gourmet Silifke Strawberry' variety, prepared with Silifke strawberries, crowns the strawberry sorbet flavor with delicious clotted cream and exquisite Belgian chocolate. With a volume of 850 mL and a weight of 525 grams, it offers less air and more content compared to many other products. 'Golf Royal Gourmet Silifke Strawberry' appeals to both fruit lovers and those who want to discover new tastes.

Give Yourself a Spoonful of Break for the Sweetest Day in the World

Here is the Crispy Kadayif Dish recipe with Ice Cream from Golf Dondurma, which combines summer fruits with traditional flavors, which will add both a nostalgic and innovative taste to your summer tables for World Ice Cream Day;

Crispy Kadayif Dish with Ice Cream

Materials

250 g shredded wheat
125g butter
525 grams (850 mL) Golf Royal Gourmet Silifke Strawberry Ice Cream

For the syrup:

Half a tea glass of sugar
Half a tea glass of water (65 ml)
1-2 drops of lemon juice

Preparation of

First, let's prepare our syrup. To do this, combine the sugar and water in a pot, stir, and bring to a boil.
After boiling for 10 minutes, add the lemon juice, boil for another 5 minutes, remove from the heat and let it cool.
Put the shredded wheat in a mixing bowl, add the melted butter and mix well.
Take small pieces of shredded wheat and place them in muffin molds, pressing them to create a hollow in the middle.
Let's bake in a preheated oven at 180 ° C, without upper or lower fan setting, for about 20 minutes.
After the fried kadayıf is cooled, drizzle the syrup over it. It's important to leave this process until just before serving to ensure it retains its crispiness.
Finally, let's place the Golf Royal Gourmet Silifke Strawberry ice cream balls into the kadayıf bowls.
Garnish with strawberry slices, hazelnuts or pistachio pieces and serve. Enjoy!

Source: HORECA TREND and Golf Ice Cream

Read All

HORECA Supply

Ice Cream Festival for Children in Disaster Areas

Golf Dondurma, one of Türkiye's leading ice cream producers focused on adding value to society, reached out to children simultaneously in eight earthquake-affected provinces as part of a project implemented in collaboration with the Turkish Educational Volunteers Foundation (TEGV). The event, held at 8 TEGV activity locations in Adıyaman, Gaziantep, Hatay, Kahramanmaraş, Şanlıurfa, Malatya, Mersin, and Adana, distributed ice cream to a total of 13 children.

It was published

2 days ago

July 14, 2025

Elif Akin Yuksel

Golf Ice Cream, which offers its consumers the pleasure of trying new things with its innovative production techniques, continues its operations with the mission of adding value to society. Implemented with the Turkish Education Volunteers Foundation (TEGV) and A meaningful event aimed at ensuring a joyful summer for children in the earthquake zone, Golf Ice Cream's most popular products were introduced to children. A refreshing treat and a source of happiness in the summer heat, the ice creams transformed into delightful moments for children.

To Look to the Future with Hope

Stating that Golf Ice Cream continues to make a difference not only with its delicious products but also with its projects that touch the society, Golf Ice Cream Marketing and Business Development Director Ezgi Eröz"As Golf Ice Cream, we always fulfill our social responsibility by producing high-quality and reliable products. Social solidarity is one of our brand's core values. Together with TEGV, we wanted to bring a little happiness to the lives of children in the earthquake zone. Seeing the smiles on the children's faces was more valuable to us than anything else. We will continue to fulfill our social responsibility, and especially to support children, with projects like this so they can look to the future with hope," he said.

Eroz He continued, “We strive to do our job in the best possible way and bring our understanding of quality to every aspect of life. Because as an institution, we believe that true responsibility always begins with offering the best.”

Source: HORECA TREND and Golf Ice Cream

Read All

HORECA Supply

Enjoy Gourmet Sandwiches with Thermomix TM7

Thermomix, the powerhouse of modern kitchen technology, sets traditional sandwiches aside and brings a new dimension to sandwich culture with gourmet touches. With the Thermomix TM7, you can easily prepare gourmet sandwiches with various ingredients at home, adding both practical and delicious summer snacks to your summertime.

It was published

2 days ago

July 14, 2025

Elif Akin Yuksel

Thermomix TM20, which performs the functions of more than 7 kitchen appliances in a single device, allows you to witness miracles in the kitchen. It's also with you when preparing sandwiches, the most practical savior of summer meals! The traditional concept of sandwiches is being rewritten with gourmet touches.

Gourmet Sandwich Experience with TM7

Gourmet sandwiches are ideal for a quick yet delicious meal amidst the daily grind. Whether you're at your summer house, on your boat, or wherever you are during the summer months, you can easily prepare any sandwich you desire with the Thermomix TM7—chicken, fish, or egg. Dozens of sandwich options await you on Cookidoo®, Thermomix's digital platform.

Chicken Salad on BreadThe combination of chicken breast and celery stalk, with the refreshing effect of parsley and dill, makes it an indispensable snack for the summer heat. Chicken Katsu Sandwich Sushi (Onigirazu) brings Japanese cuisine to your home. Made with toasted bread Egg Salad Sandwich, comes with a unique flavor of mustard and green onion. Prepared with whiting fillet and flavored with red cabbage Crispy Fish Sandwich It takes its place among sandwich alternatives as a great afternoon snack, Cheese Snack Rolls It offers a light and unique flavor with the combination of labneh cheese, tomatoes, green olives and basil leaves.

Source: HORECA TREND and Thermomix

Read All