On World Tea Day, World Teas Meet at Beta Yeni Han

Türkiye's innovative tea brand Beta Tea, continues to be a pioneer in keeping the tea culture alive and popularizing it. Last year, it held its first Beta International Tea and Culture DayBeta Tea, which has made it a tradition, brought together the world's teas in the world of tea. The event, which was held at Beta Yeni Han within the scope of World Tea Day, II. Beta International Tea and Culture Day Reception, this year ““Keeping the universal language of tea alive” was made with the motto. Hatice Uğur, Beta Food Istanbul Branch Manager, attended the festival., Names such as Turkish Tea Brewing and Presentation Champion Gülhanım Delihasan, Sri Lankan Ambassador S. Hasanthi Urugodawatte Dissanayake, Argentine Tea Expert Natalie Hassanie, Indian Consul General Mijito Vinito, Vietnam Trade Counselor Ngyuen Viet Hang, Kenyan Honorary Consul Abdullah Yeşil and many other protocol members attended. Beta Tea brought the tea culture to life in Eminönü, the historical peninsula of Istanbul, with participants from all over the world, from Argentina to China, from Sri Lanka to Uganda.

Teas and Ceremonies from Different Countries of the World Together

Hosting embassies from different countries of the world Beta International Tea and Culture Day, hosted ceremonies of tea, one of the most widely consumed beverages in the world, in different cultures. The festival, which featured stands from countries such as China, Argentina, Sri Lanka, Morocco, Uganda, Kenya, Vietnam and India, discussed the universal language of tea, which unites different societies. Stories from the origins of tea were shared, and different traditions and rituals were introduced. Participating countries brought together the cultural values ​​and traditions of their countries with participants through shows and ceremonies organized by their embassies.

Sri Lankan traditional gas lamp lighting ceremony, Pooja and Gagaja dance shows were added to the fun at the festival, and the Mate Show by Argentine tea expert was watched. Traditional tulum and horon shows specific to Türkiye were performed as well as the participating countries.

"We Have the Mission to Keep Tea Traditions Alive and Carry Them to the Future”

Beta Gıda Istanbul Branch Manager Hatice Uğur, He made the opening speech at the festival and noted the following: “Last year, we organized the Beta International Tea and Culture Day Reception for the first time within the scope of World Tea Day, and today we have made it a tradition by organizing it for the second time. As a tea brand that has adopted the mission of being both the carrier and developer of the unique culture of Turkish tea, which was included in the ''Intangible Cultural Heritage List'' upon Azerbaijan and Türkiye's application to UNESCO, our festival's motto this year is: “Keeping the Universal Language of Tea Alive” Because as Beta Tea, we do not only produce tea, but also work to keep the culture that has been shaped around it alive. With this goal, while bringing together the teas of the world in the world of tea, we speak the universal language of tea, recognize its cultural roots and keep them alive together in this cultural mosaic formed by the participation of embassies from China to Argentina, Sri Lanka to Kenya, Vietnam to Uganda.”

As Beta Approaches Its 50th Anniversary, a Special 50 Types of Tea Tasting

At the reception made unforgettable with various shows, While a Turkish tea culture ceremony was exhibited by Türkiye's tea brewing champion Gülhanım Delihasan, 50 different types of tea were tasted, special to Beta Tea, which is approaching its 50th anniversary.

Tea Gourmet Competition 

The Beta International Tea and Culture Day Reception, where a colorful atmosphere was created with tea-themed photoshoot areas, included fun competitions and activities such as the tea gourmet competition, open to all visitors. Participants of the competition, where different teas from different countries of the world were tasted, were rewarded with surprise gifts.

Source: HORECA TREND and Beta Tea