Social responsibility

A Solidarity Project from Cookshop on Mother's Day: "Mother's Meatballs"

Cookshop is transforming the “Mother’s Meatballs”, which was offered in its first menu and has an important place in its brand journey, into a social solidarity model with a special project. The “Mother’s Meatballs” menu, which will be offered in all Cookshops every year on Mother’s Day, will contribute to the future of the girls supported by the Koruncuk Foundation.

It was published

8 months ago

May 9 2025

Elif Akin Yuksel

A Solidarity Project from Cookshop on Mother's Day: "Mother's Meatballs" | HORECA TREND

Cookshop, one of Türkiye's popular restaurant chains, is transforming its brand journey, which started with "Mother's Meatballs" in its first branch, into a social benefit-oriented project. Cookshop, “Mother’s Meatballs“ project, it brings to life a social benefit project that appeals to both taste and emotions through a menu specially prepared for Mother’s Day. The brand offers an exemplary responsibility model by transforming that familiar taste that has a place in everyone’s childhood memories into social benefit.

Every “Mother’s Meatball” is a Hopeful Future for Children

Within the scope of the project, “Mother’s Meatballs”, which was offered in Cookshop’s first menu, is being added to the menus again for Mother’s Day. Starting from this year, the “Mother’s Day Menu” consisting of mother’s meatballs, mother’s pasta and magnolia, which will be served every year throughout May, will meet consumers in all branches of the chain. Within the scope of the project, contributions will be made to the Koruncuk Foundation (Turkish Foundation for Children in Need of Protection) and support will be provided for a hopeful future for girls.

Sample Solidarity Model

Cookshop Founder and Chairman of the Board Ayşe Kazancı"Mom's meatballs are a recipe that reminds us of our childhood, and beyond the emotion, they have a special meaning that tells the story of our brand's founding journey. We are not only bringing "Mom's Meatballs", which carry love, patience and childhood memories in every bite, back to our menus, but also offering a solidarity model that directly touches the lives of children. With the Mom's Meatballs menu that will be available in our restaurants throughout May, we aim to support the Koruncuk Foundation together with our guests and make a meaningful contribution to the future of children. We wholeheartedly believe that we will grow social benefits together," he said.

Deniz Ceylan Kılıçlıoğlu, Board Member of Koruncuk Foundation evaluated this collaboration with the following words: “We all want to go back to our childhood, to the warmth of our mothers’ table from time to time. Cookshop’s “Mother’s Meatballs” menu, which symbolizes the love and effort of our mothers, relives that feeling while also contributing to the freer, stronger future of the girls we support in Koruncukköy. I wholeheartedly thank the Cookshop family for their meaningful contributions.”

Source: HORECA TREND and Cookshop

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Cafe

Community Store Starbucks Celebrates First Anniversary

Starbucks, which aims to build heart-to-heart bridges at every point where it connects with the community, celebrated its year-long social impact-focused journey with a special event attended by young people who participated in training sessions at the Community Store Starbucks Shared Area, which it launched in 2024 in collaboration with the Community Volunteers Foundation (TOG).

It was published

1 months ago

December 17 2025

Zafercan Çapar

Community Store Starbucks Celebrates First Anniversary | HORECA TREND

The Community Store Starbucks Shared Area, located in Ümraniye Yamanevler, celebrated its first anniversary with a special event organized in collaboration with Starbucks and the Community Volunteers Foundation (TOG). Community Store Starbucks Common Area'da, TOG and Starbucks The work carried out so far was evaluated together with the young people who participated in the trainings organized throughout the year in collaboration.

23 Nov 2024 Opened on [date], the Community Store Starbucks Common Area offers young people support in many areas, from career planning and personal development to creativity and social responsibility. In addition, through mentorship support, young people have the opportunity to meet and network with industry professionals.

Since the day it opened Hosting nearly 5 young people Community Store Starbucks in the Common Area to date Over 60 workshops It was performed. Young people aged 15-25 workshops held every week for a year Over 1.000 young She attended. The store welcomes more than 50 different communities.daily average It hosts 19 active users. It created a social sphere of influence where young people felt a sense of belonging and strengthened their social participation.

Source: HORECA TREND and Starbucks

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Social responsibility

Elite World Runs for Darüşşafaka in the 47th Istanbul Marathon

Elite World Hotels & Resorts once again ran the 47th Istanbul Marathon to promote equal opportunities in education for the benefit of the Darüşşafaka Society. Elite World participated in the race with its strong team, making it one of the companies that provided the organization with the highest level of support.

It was published

2 months ago

3 Nov 2025

Zafercan Çapar

Elite World Runs for Darüşşafaka in the 47th Istanbul Marathon | HORECA TREND

One of Turkey's leading hotel chains Elite World Hotels & Resorts, continues to support social benefit projects. The Elite World Hotels & Resorts team once again supported the Darüşşafaka Society in the 47th Istanbul Marathon, held on November 2, 2025, and ran with the motto, "When it comes to education, I run to help!" Donations collected during the marathon will be used to cover the book and stationery expenses of successful students at the Darüşşafaka Society who are bereaved and have limited financial means.

5th company that raised the most donations

Last year, the Elite World Hotels & Resorts team transformed the donations it collected on behalf of Darüşşafaka into meaningful support, contributing to the education of many students and becoming the fifth company to raise the most donations. This year, the goal is to build on last year's success, raise even more funds, and reach even more students.

The group will contribute to increasing the amount of aid collected by taking an active role both in the running course and in the donation campaign.

“We ran for equal opportunities in education”

Elite World Hotels & Resorts Board Member Responsible for Sales and Marketing Emel Elik Bezaroglu"The mission undertaken by the Darüşşafaka Society in education sets an example not only for our country but for the entire world. Contributing to the education of the new generation, the guarantor of our future, is a shared responsibility for all of us. This year, we participated in the Istanbul Marathon for the second time to demonstrate that they are not alone in this responsibility and to support more children in accessing a quality education. We hope that the proceeds from the campaign will bring hope to our children, the guarantor of our future," he said.

Source: HORECA TREND and Elite World

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Social responsibility

Marriott Business Council Turkey Pedals to Hope

Marriott Business Council Turkey organized a meaningful event to highlight the importance of early diagnosis and raise public awareness during Breast Cancer Awareness Month. At the "Pink Bicycle and Awareness Ride" gathering held in Büyükada, senior female executives from hotels affiliated with Marriott International Türkiye cycled for hope while also raising funds.

It was published

3 months ago

Zafercan Çapar

Marriott Business Council Turkey Pedals to Hope | HORECA TREND

Marriott International TürkiyeThirty-four female employees from 14 hotels affiliated with Büyükada gathered for Breast Cancer Awareness Month. Marriott International business partners, dressed in pink and carrying the slogan "Pedalizing Hope with Pink," pedaled together for the "Pink Bike and Awareness Ride" held on Büyükada. The bicycle procession, which wound its way through Büyükada's unique natural beauty and quiet streets, attracted considerable interest and support from island residents and day visitors.

A Donation Model That Brings Social Responsibility and Technology Together

One of the most striking aspects of the event was the donation model that combined modern technology with social good. Participants converted every physical step they took and every pedal stroke into a donation through the app. This digital donation platform supported the Cancer-Free Life Association. Additionally, 14 hotels organized a fundraising campaign for the Breast Health Association (Memeder). Marriott Business Council Turkey will continue its donations throughout Awareness Month. This meaningful gathering strengthened solidarity for Breast Cancer Awareness Month while also sending a hopeful message of social awareness.

Source: HORECA TREND and Marriott International Türkiye

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