HORECA Supply

Elite Naturel Increases the International Power of Turkish Agriculture

Turkey is on its way to becoming a major player in the global market with its rich agricultural lands and organic production capacity. Turkey, which has opened up to world markets with products such as grapes, pomegranates and olives, assumes a strategic role in the supply chain of global brands with the high-quality raw materials it offers in the field of organic agriculture. Elite Naturel, which continues to be among the major players in the growing sector with its solutions that support healthy living, especially fruit juices, demonstrates the strong position of Turkish agriculture in the international arena.

It was published

4 weeks ago

April 25 2025

Author:

Elif Akin Yuksel

Turkey has great potential in the organic products market. The rapid rise of healthy living trends in the domestic market and the increasing demand for organic products are among the important factors supporting Elite Naturel's growth journey. According to 2024 year-end data, the company's domestic sales were at 16% and high growth rates were achieved compared to previous years.

Adding value to Turkish agriculture by establishing direct collaborations with local producers Elite Natural, also offers farmers the opportunity to open up to international markets. A large portion of the company's exports consist of organic fruits and vegetables supplied from Türkiye. In this way, Elite Naturel both increases the income of local producers and contributes to Türkiye's agricultural exports. Working with approximately 8000 contracted farmers to ensure the sustainability of organic agriculture, Elite Naturel secures farmers' rights with the FairTSA certificate. The company, which provides organic seed support with a portion of its income, contributes to education in settlements close to orchard areas and returns organic fruit pulp resulting from production to farmers as fertilizer.

Elite Naturel continues to expand its presence not only in Türkiye but also in global markets without slowing down. Strengthening its activities with Elite Naturel GmbH in Europe, the company is also implementing strategic partnerships to increase brand awareness and expand sales volume in the Asia Pacific region.

Source: HORECA TREND and Elite Natural

Related Tags:Elite Natural

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HORECA Supply

The Most Stylish Form of Summer: Karaca Marine Series

Karaca, which adds value to home life with its innovative designs and user-friendly products, has added a new one to its designs inspired by nature. The Marine Series, which brings the refreshing effect of the sea theme to the tables and is produced with melamine material, brings together aesthetics and durability.

It was published

9 hours ago

May 23 2025

Author:

Elif Akin Yuksel

Karaca brings the energy of summer to the tables with the Marine Series. Produced from special melamine material, the series is extremely resistant to breakage and scratching, and provides long-lasting use with its lightweight and portable structure.

Carrying the spirit of summer, the Karaca Marine Series brings the peaceful effect of blue-white tones and the refreshing feeling of marine themes to the tables. Drawing attention with its stylish and durable designs, the Marine Series; Thanks to its resistance to weather and impacts, It provides ease of use in many areas, from boat life to daily use and outdoor activities.

The Marine Series, which adds liveliness to summer tables with its aesthetic design and provides convenience with its extra durable structure, is available in Karaca stores and karaca.com.

Source: HORECA TREND and Karaca

The Powerful Player of Athlete Nutrition: Chickpeas!

Not only training but also the choices on the plate are decisive in athlete performance. Duru Gıda Nutrition Consultant Dietitian Emine Uluçay emphasizes that chickpeas have an important place in athlete nutrition with their rich nutritional values: “With their protein, fiber, vitamin and mineral content, chickpeas are an indispensable source for muscle repair, energy production and immune system support.”

It was published

17 hours ago

May 23 2025

Author:

Elif Akin Yuksel

Intense training not only increases the performance of athletes, but also seriously challenges the body. At this point, the right food selection plays a critical role in muscle development, energy production and overall health. This is where the traditional but effective superfood of the table, chickpeas, comes into play.

Stressing the importance of plant-based protein sources, Duru Gıda Nutrition Consultant Dietitian Emine Uluçay says, “Chickpeas are rich in fiber and minerals as well as high-quality protein. They should definitely be included in athletes’ nutrition for muscle repair, energy needs and immune system support.”

Increases Stamina, Maintains Energy Levels

Micro muscle breakdowns that occur during training increase the body's need for protein. Uluçay says, "Chickpeas are not only a powerful source of protein; they also provide long-term energy with their complex carbohydrate structure. They maintain blood sugar balance, increase endurance and help carry oxygen to the muscles with the iron they contain."

Chickpeas, which are full of vital minerals such as iron, magnesium, zinc and B vitamins, help athletes meet their increased mineral needs naturally. They also support cardiovascular health thanks to their low saturated fat content. According to Uluçay, “Chickpeas should definitely be on the table for both performance and long-term health.”

A Practical and Powerful Option for Athletes

In the increasingly conscious nutrition trend, chickpeas stand out both as a source of plant-based protein and with their practicality. This miraculous legume, which can be used in many recipes from soups to salads, snacks to main dishes, is quickly becoming an indispensable part of athletes' menus.

Source: HORECA TREND and Duru Food

Special Service for Businesses in Professional Kitchens: “Metro Fish Team”

It was published

2 days ago

May 22 2025

Author:

Elif Akin Yuksel

As one of the closest business partners of the food and beverage industry, we respond to the needs of industry professionals with 35 years of experience. Metro Turkey, announced the 'Metro Fish Team', which it has further strengthened and specialized with its fast and high-quality service approach, with a commercial film.

Metro Turkey, which follows every step from the net to the plate with the Metro Style quality approach and offers more than 100 types of fish it carries to the shelves with 100% traceability, will bring together its customers with a reliable and high-quality product variety with a personalized service experience. Metro Turkey, which assigns a special customer representative to each business with the 'Metro Fish Team' it has established, is with businesses whenever they want with the complete service it offers in every subject from the supply of various types of fish to the proper sorting process.

The new advertising campaign, which makes one say “Those who know a good fish also know a good team”, bears the signature of Punch BBDO and is directed by Ali Yorgancıoğlu.

Tag:

Advertising: Metro Turkey

Advertiser Representatives: Elif Yalt Baseski, Baris Cesur, Beyza Bayrak

Advertising agency:Punch BBDO

Creative Partner: Ali Musa Pacha

BCC:Arkin Kahyaoglu

ECD:Ercin Sadikoglu

CSO:Yelda Aktuna

Deputy General Managers:Gulin Erdogan, Koray Ozturk

Creative Director:Tolga Ozbakir

Creative Team Leaders: Tugce Kadioglu, Demeter Listens

Art Director: Peace Honor Sea