Cookshop, one of Türkiye's popular restaurant chains, is transforming its brand journey, which started with "Mother's Meatballs" in its first branch, into a social benefit-oriented project. Cookshop, “Mother’s Meatballs“ project, it brings to life a social benefit project that appeals to both taste and emotions through a menu specially prepared for Mother’s Day. The brand offers an exemplary responsibility model by transforming that familiar taste that has a place in everyone’s childhood memories into social benefit.

Every “Mother’s Meatball” is a Hopeful Future for Children

Within the scope of the project, “Mother’s Meatballs”, which was offered in Cookshop’s first menu, is being added to the menus again for Mother’s Day. Starting from this year, the “Mother’s Day Menu” consisting of mother’s meatballs, mother’s pasta and magnolia, which will be served every year throughout May, will meet consumers in all branches of the chain. Within the scope of the project, contributions will be made to the Koruncuk Foundation (Turkish Foundation for Children in Need of Protection) and support will be provided for a hopeful future for girls.

Sample Solidarity Model

Cookshop Founder and Chairman of the Board Ayşe Kazancı"Mom's meatballs are a recipe that reminds us of our childhood, and beyond the emotion, they have a special meaning that tells the story of our brand's founding journey. We are not only bringing "Mom's Meatballs", which carry love, patience and childhood memories in every bite, back to our menus, but also offering a solidarity model that directly touches the lives of children. With the Mom's Meatballs menu that will be available in our restaurants throughout May, we aim to support the Koruncuk Foundation together with our guests and make a meaningful contribution to the future of children. We wholeheartedly believe that we will grow social benefits together," he said.

Deniz Ceylan Kılıçlıoğlu, Board Member of Koruncuk Foundation evaluated this collaboration with the following words: “We all want to go back to our childhood, to the warmth of our mothers’ table from time to time. Cookshop’s “Mother’s Meatballs” menu, which symbolizes the love and effort of our mothers, relives that feeling while also contributing to the freer, stronger future of the girls we support in Koruncukköy. I wholeheartedly thank the Cookshop family for their meaningful contributions.”

Source: HORECA TREND and Cookshop

Sabanci Holding and Carrefour Group subsidiary, the leading brand of the Turkish retail sector CarrefourSA While delivering the right product to its customers from the right manufacturer at the right price with its staff of 71 people, including 1250 stores and dealers in 15.000 provinces, it also continues to be a pioneer in the field of sustainability with the projects it has implemented. 'If Fishing Lives, Quarries Live!' CarrefourSA, which set out with the motto, implemented in Ocaklar Village in Balıkesir Erdek 'Ghost Nets' With its project, it draws attention to the protection of small-scale coastal fisheries.

“We Aim to Spread from Ocaklar to Türkiye”

CEO of CarrefourSA Kutay Kartallioglu, In his statement about the project, he said, “Today, as CarrefourSA, we deliver the right fish to our customers. But delivering the right fish to future generations is also the responsibility of all of us. The way to do this is “correct fishing”. With our investments in sustainable marine resources, we emphasize that not only keeping the seas clean but also protecting the ecosystem is a responsibility. With the ‘Ghost Nets’ project we carried out in Ocaklar Village, we want to show that our seas are not only an economic resource but also indispensable for the sustainability of life.”

Kartallıoğlu, who says that seafood consumption in Türkiye is far behind Europe, continues as follows: “According to TÜİK data, while per capita seafood consumption in Türkiye is 7-7,5 kg per year, this figure goes up to 20-22 kg in Europe. As CarrefourSA, Türkiye’s largest fish retailer, we aim to increase Türkiye’s seafood consumption in line with this goal while bringing quality food together with our customers in a reliable manner and at the right pricing. We are the leading company advocating the Blue Economy in the organized food retail sector. We are working to increase seafood consumption in our country, which is surrounded by the sea on three sides. Of course, we also care about the continuity of the underwater ecosystem while doing this production. We contribute significantly to sea cleaning with the technology used within the scope of stuffed mussel production that we have implemented in Türkiye’s first and only integrated mussel facility.”

Women's Employment and Innovative Solutions

CarrefourSA's projects focused on Blue Economy and sustainable seas not only protect the seas, but also create social benefits. “As part of the project, training is being organized for those engaged in small-scale coastal fishing in Ocaklar Village in Balıkesir Erdek, and we aim to upload these trainings to digital platforms so that they are not limited to Ocaklar and benefit fishermen across Turkey,” said Kartallıoğlu, adding, “We are also developing projects to increase women's employment in the region. While collaborating with Türkiye's first integrated mussel facility in Ocaklar Village, we are providing a source of income for dozens of families. Currently, all employees in the integrated mussel facility, including the facility manager, are women.”

A Fascinating Story: Ghost Webs

CarrefourSA's "If Fishing Lives, the Quarries Live" project was conveyed with an impressive installation prepared by TBWA\Istanbul. The project draws attention to the fact that ghost nets, which remain under the sea as a result of wrongful fishing and prevent fish from reproducing, can actually turn a village that makes a living from fishing into a ghost village.

Ocaklar Village was covered with ghost nets collected from the seas by CarrefourSA and turned into a ghost village overnight. With this installation work, the message that although the visible landscape is not real, it can be our future was given. This ghost village created with ghost nets is a symbol of the future we will face if a solution is not found. However, this is only a warning. The project, which conveyed the message of “We still have a chance”, included the call of the local people, including old fishermen and young people. Drawing attention with the theme of “Ghost Nets”, the project revealed the urgency of taking action for our seas with an impressive visual.

Source: HORECA TREND and CarrefourSA

A Project That Celebrates Women's Power and Solidarity

Transforming Women Association aims to bring the power of women's solidarity to a wider audience with this documentary. The association aims to introduce women's struggle to everyone by saying, "We are here to bring these powerful stories to a wider audience! We are taking a big step in this project that glorifies women's power and solidarity, hand in hand with all our stakeholders, civil society organizations and supporters who are walking with us."

The special screening of this meaningful documentary in Ankara will be held on Wednesday, February 26, 2025 at 19.00:XNUMX at the Atakule Event Hall. The Transforming Women Association invites everyone to attend this special screening. The association invites those who will attend the event to be a part of this great transformation by saying, “Let's watch together, let's grow stronger together.”

Invitation Message from Nagihan Yılmaz

Transforming Women Association President Nagihan Yılmaz gave the following message about the event: “A Story, a Thousand Hopes… We welcome March 8 International Women’s Day with a documentary that raises women’s solidarity and hope. After the great disaster that occurred on February 6, 2023, 19 brave women who came together in Adıyaman told the story of the devastation they experienced, their struggle and their resurrection in their own voices. Their transformation was turned into a documentary with the great effort of the Adıyaman Municipality 04.17 Documentary Film Workshop. As the Transforming Women Association, we thank you in advance for the contributions your participation in the Ankara screening of this meaningful documentary will make to social healing.”

Mission of the Transforming Women Association

Transforming Women Association, founded in 2023 to support women's entrepreneurship and raise awareness on sustainability, environment, waste management and recycling, aims to create a livable world and a cleaner environment by uniting the powers of women. The association carries out important work in the fields of women's rights, education, employment and gender equality to ensure that women gain economic independence and have equal opportunities in social life.

Source: HORECA TREND