Barilla Becomes Official Pasta Sponsor of Formula 1

Barilla and Formula 1 announced their new partnership at a press conference held in Bahrain on Friday, April 11. The meeting was attended by Barilla Group Vice President and former F1 driver Paolo Barilla, Formula 1 CEO Stefano Domenicali and Barilla Category and Marketing Director Ilaria Lodigiani.

“Passion and Labor are Our Common Ground”

Former F1 driver and Barilla Group Vice President Paolo Barilla explained the collaboration with Formula 1 as follows: "What common ground can there be between a lightning-fast F1 car and a delicious plate of pasta? At first glance, there may not be much similarity. However, behind both lies the work of passionate and competent professionals who are dedicated to continuous improvement. After an intense struggle, it is our greatest pleasure to be able to offer all participants of Formula 1 a plate of pasta they deserve."

“We are very excited to add Barilla to the Formula 1 family” 

Formula 1 CEO Stefano Domenicali said: “We are very excited about Barilla joining the Formula 1 family. This collaboration is a partnership steeped in passion and heritage. It is the meeting of two different but harmonious stories that share values ​​such as excellence, originality and the joy of living extraordinary moments together. We look forward to embarking on this unique journey with our new partner. We are sure that Barilla will add flavor to the excitement of Formula 1.”

With this partnership, Barilla aims to have a strong presence on and off the track. Fans will enjoy the races with delicious Barilla pasta bars to be set up in the Formula 1 Paddock Club and Paddock areas. In addition, Barilla aims to reach F1 fans with trackside advertisements, digital interactions and global consumer campaigns.

Source: HORECA TREND and Barilla