Barilla Shared Sustainable Agriculture Practices at the 5th Food Banking Summit | HORECA TREND
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Barilla Shared Sustainable Agriculture Practices at the 5th Food Banking Summit

Barilla Turkey shared its sustainable practices in the areas of food waste and agricultural efficiency at the 5th Food Banking Summit this year. Barilla Food Purchasing and Logistics Senior Manager Aytaç Köksal was a speaker at the “Prevention of Losses and Waste in the Food and Agriculture Value Chain” session at the summit held by the Basic Needs Association (TİDER) in Şişli, Istanbul.

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While one third of the food produced in the world is wasted, the demand for food is increasing rapidly. Deficiencies in agricultural practices and climate change continue to threaten the sustainability of grain production. The Food Banking Summit, organized for the 5th time by the Basic Needs Association (TİDER) with the theme of “Be a Part of the Fight Against Waste”, addressed food waste and problems with fair access to food, as well as possible solutions.

The importance of combating waste was highlighted in the event, which was also supported by Barilla Türkiye. Speaking at the session titled “Preventing Losses and Waste in the Food and Agriculture Value Chain”, moderated by agricultural writer Mine Ataman, Barilla Food Purchasing and Logistics Senior Manager Aytaç Köksal, shared sustainable agricultural practices with the participants, specifically regarding wheat.

In his speech, Aytaç Köksal stated that Barilla has been doing contract farming in Türkiye for over 30 years, and drew attention to the fact that waste starts before the seed is sown in the field, and emphasized that every stage of correct agricultural practices should be planned and the entire process should be carried out with a scientific approach. Stating that Barilla has been combining contract farming practices with sustainable agriculture in Türkiye for the last 10 years, Köksal“We are in cooperation with universities, institutes, academics and agricultural engineers in both Thrace and Southeastern Anatolia. The system we have implemented increases agricultural productivity while also optimizing resource use,” he said.

Drawing attention to the savings provided by scientific agricultural methods Aytac Koksal“In Türkiye, 7 million hectares of wheat are planted annually and an average of 300 kilos of wheat seeds are sown per hectare. With scientific methods, a 15-20 percent improvement can be achieved in these rates. This corresponds to 300-400 thousand tons of wheat. If we consider that a person consumes 150-160 kilos of wheat annually, we are losing the annual wheat needs of 2,5 million people at the seed stage. We can reverse this,” he explained.

Emphasizing that Barilla attaches importance to regional planning in agricultural production policies, Köksal drew attention to the fact that the public, private sector and farmer organizations should act together for a sustainable agricultural ecosystem and said: “Our water resources are decreasing, soil fertility is under threat. Our farmers need annual planning. In this planning, detailed studies should be carried out from when to rest the soil to when and with which methods to plant which crop. We should bring science to the field. As Barilla, we have traditional and scientific methods of planting in the same field. We undertake that if the traditional method yields more efficient results, we will cover the economic loss. Based in Şanlıurfa and Mardin in the Southeastern Anatolia Region, Konya in the Central Anatolia Region, Tekirdağ and Kırklareli in Thrace, we produced durum wheat with a comprehensive program ranging from training to financial support for small farmers in cooperation and consultancy with the academic institutions of the relevant regions. Thanks to this integrated model we created, we increased agricultural productivity by 13 percent and reduced carbon emissions by almost 30 percent.”

At the summit, where TİDER's 15th anniversary was also celebrated, details of the "More Than Food" campaign launched by the Global Food Banking network were also shared. At the summit, "Food Sustainability and Consumer Habits", "Transformation Stars", "Projects for Street Animals" and "Humane Economic Growth and Measures Against Poverty" were discussed.

Source: HORECA TREND and Barilla

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Elite Naturel Increases the International Power of Turkish Agriculture 

Turkey is on its way to becoming a major player in the global market with its rich agricultural lands and organic production capacity. Turkey, which has opened up to world markets with products such as grapes, pomegranates and olives, assumes a strategic role in the supply chain of global brands with the high-quality raw materials it offers in the field of organic agriculture. Elite Naturel, which continues to be among the major players in the growing sector with its solutions that support healthy living, especially fruit juices, demonstrates the strong position of Turkish agriculture in the international arena.

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Turkey has great potential in the organic products market. The rapid rise of healthy living trends in the domestic market and the increasing demand for organic products are among the important factors supporting Elite Naturel's growth journey. According to 2024 year-end data, the company's domestic sales were at 16% and high growth rates were achieved compared to previous years.

Adding value to Turkish agriculture by establishing direct collaborations with local producers Elite Natural, also offers farmers the opportunity to open up to international markets. A large portion of the company's exports consist of organic fruits and vegetables supplied from Türkiye. In this way, Elite Naturel both increases the income of local producers and contributes to Türkiye's agricultural exports. Working with approximately 8000 contracted farmers to ensure the sustainability of organic agriculture, Elite Naturel secures farmers' rights with the FairTSA certificate. The company, which provides organic seed support with a portion of its income, contributes to education in settlements close to orchard areas and returns organic fruit pulp resulting from production to farmers as fertilizer.

Elite Naturel continues to expand its presence not only in Türkiye but also in global markets without slowing down. Strengthening its activities with Elite Naturel GmbH in Europe, the company is also implementing strategic partnerships to increase brand awareness and expand sales volume in the Asia Pacific region. 

Source: HORECA TREND and Elite Natural

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Keskinoğlu Expands Export Network in Saudi Arabia and EU Market

Keskinoğlu participated in the Saudi Arabia Food Trade Delegation Organization organized by the Aegean Exporters' Association in Riyadh. Evaluating the meetings, Keskinoğlu Export Manager İlker Dinçer drew attention to the fact that the Middle East, which is located in our close geography, is a very important market for our country and said, "We held very productive bilateral meetings with our Saudi colleagues, where we can start sending products in the short term. We are very strong in production, we want to evaluate our potential in the world markets in the most efficient way."

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Keskinoğlu Export Manager İlker DinçerHe stated that Saudi Arabia, which exports 35 billion dollars of food annually with a population of 27 million, is a very important and potential market for both our country and Keskinoğlu. Keskinoğlu stated that they took part in the Saudi Arabia Food Trade Delegation Organization organized by the Aegean Exporters' Associations. Dincer“We export more than 6 types of products such as chicken meat, processed chicken products, table eggs, pasteurized eggs and viols to 66 countries on 100 continents. The Middle East is a market in which we are very active and strong as Keskinoğlu, with our dealer in Zakho, Iraq, located in our nearby geography.” he said.

Keskinoğlu Held Very Productive Bilateral Meetings with Saudi Arabian Importer Companies 

DincerHe noted that on the first day of the event organized by the Aegean Exporters' Association and attended by 44 food importing companies, they had very productive bilateral meetings with their Saudi counterparts, which would enable them to start sending products in the short term.

Keskinoğlu had recently started the process of exporting further processed products and chicken doner to EU countries.

Also touching on recent developments in the EU market, Dincer He continued as follows: “Organizations and similar events organized by the Aegean Exporters’ Associations pave the way for us as a sector and give us strength. The best example of this is that we recently received an authorization certificate to export further processed products and chicken doner to European Union countries as a result of inspections conducted by our Ministry of Agriculture and Forestry officials and started the export process to the EU. We are very strong in production and we want to evaluate our potential in the most efficient way in world markets.”

Source: HORECA TREND and Keskinoğlu

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Tables Are Blooming with Korkmaz

Like nature waking up with the fresh winds of spring, tables come to life with the Korkmaz Luna Collection Breakfast Series. Standing out with its designs that make life easier in kitchens and dazzle on tables, Korkmaz takes the breakfast experience to the next level with its stylish design and unique quality. This stylish collection, where every detail is meticulously crafted, adds an elegant touch to tables and turns breakfast hours into a work of art. 

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Offering sophisticated elegance with elegant and striking designs every season, Korkmaz brings the joy of nature to your table with the Luna Collection Breakfast Series. This special collection, adorned with floral patterns, comes to life with the most eye-catching colors of hot summer days: pink, purple and yellow. The carefully crafted floral motifs, just like a painting, not only add eye-catching beauty to your table, but also nourish your soul. 

Spring Touch on Tables

Offering a perfect alternative for those who want to add an elegant touch to their tables both for daily use and on special occasions. Korkmaz Luna Collection Breakfast Set, consists of 25 pieces. With its wide range of products, 6 serving plates, 4 jam bowls, 2 boat plates, 1 olive bowl, 6 tea glasses and 6 tea plates, this stylish set brings the liveliness and joy of summer to crowded tables. 

Source: HORECA TREND and Fearless

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