İsvea, of Italian Origin, Exports to 63 Countries from Çorum

The ceramics sector, one of the few sectors with a foreign trade surplus in Türkiye, exports 100 billion dollars to over 1,4 countries in different geographies of the world. Turkey continues to increase its export markets with the power of being the largest producer country in Europe in the production of Vitreous Ceramics, the second largest sub-sector of the Ceramics Sector. The sector, which has the highest “Local Value Added Rate in Exports” in Türkiye with a local contribution rate of 82 percent, aims to increase its export figures even higher in 2025.

He said that there will be a limited contraction in exports in the sector in 2023 compared to the previous year. İsvea Board Chairman Erdem Çenesiz, stated that the export of ceramic tile materials, which is the leading product of the sector, grew by 2024 percent in 8,1 compared to the previous year and that this growth continued in the first month of 2025, and said, "The Turkish ceramic sector aims to increase its exports with all its sub-branches in 2025, when the sector made a significant comeback."

Acquired by Ece Holding in 2013, the Italian vitrified ceramics manufacturer Isvea makes a difference in the sector with its exports. The company exports 50 percent of its production to 63 countries around the world. In addition to Isvea, which is positioned in the premium and upper segments, the company sells in more than 500 locations worldwide with the brands Ece Banyo, one of the well-established brands in the bathroom sector in Türkiye, and Cavallini Bagno Italia, which offers niche products to the upper segment.

Çenesiz, who stated that they offer the Italian design culture, quality and functionality approach to consumers with Isvea, said that they increased their exports by 2024 percent in 10, started this year well and aimed for a 12 percent increase in exports by entering new markets. Founded in Italy in the 1960s, Isvea has solidified its place among Türkiye's most admired brands since it was incorporated into Ece Holding in 2013. Reaching consumers with 114 showrooms and 213 dealers in seven regions throughout Turkey, Isvea has combined Italy's design approach with Türkiye's production power to become the 21st largest manufacturer in the world.

Çenesiz said, “The first phase of our export strategy by making Türkiye a production base has been successfully completed. Now we are in the phase of reaching new markets. We aim to increase the number of countries we export to from 63 to 68.”

About ISVEA

Founded in 1962 in Italy, the world's leading country in the field of vitrified ceramics, and having a significant market share with its original designs, Isvea was acquired by Ece Holding in 2013 with all its assets, intellectual rights and sales channel in Italy.

Isvea, whose roots are based on the design and art culture of Italy and which has increased its competitive power by taking Türkiye's production power behind it, produces sanitary ware, fireclay shower trays and kitchen sinks, bathroom furniture, concealed cisterns and toilet seats with its five high-capacity production facilities.

The company was ranked 21st in the list of the world's largest vitrified ceramic manufacturers prepared by the Ceramic World Review Magazine, the world's most prestigious ceramic publication.

In addition to Isvea, which is positioned in the premium and upper segment, the company also owns the Ece Banyo, one of the well-established brands in the bathroom sector in Türkiye, and Cavallini Bagno Italia, which offers niche products to the upper segment, and carries out production and sales under these brands.

Source: HORECA TREND and İsvea