İsvea of ​​Italian Origin Exports to 63 Countries from Çorum | HORECA TREND
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İsvea, of Italian Origin, Exports to 63 Countries from Çorum

The world's 21st largest vitrified ceramics producer, Isvea exports to 63 countries around the world. Exporting 50 percent of its production, Isvea is among the export champions of the sector.

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The ceramics sector, one of the few sectors with a foreign trade surplus in Türkiye, exports 100 billion dollars to over 1,4 countries in different geographies of the world. Turkey continues to increase its export markets with the power of being the largest producer country in Europe in the production of Vitreous Ceramics, the second largest sub-sector of the Ceramics Sector. The sector, which has the highest “Local Value Added Rate in Exports” in Türkiye with a local contribution rate of 82 percent, aims to increase its export figures even higher in 2025.

He said that there will be a limited contraction in exports in the sector in 2023 compared to the previous year. İsvea Board Chairman Erdem Çenesiz, stated that the export of ceramic tile materials, which is the leading product of the sector, grew by 2024 percent in 8,1 compared to the previous year and that this growth continued in the first month of 2025, and said, "The Turkish ceramic sector aims to increase its exports with all its sub-branches in 2025, when the sector made a significant comeback."

Acquired by Ece Holding in 2013, the Italian vitrified ceramics manufacturer Isvea makes a difference in the sector with its exports. The company exports 50 percent of its production to 63 countries around the world. In addition to Isvea, which is positioned in the premium and upper segments, the company sells in more than 500 locations worldwide with the brands Ece Banyo, one of the well-established brands in the bathroom sector in Türkiye, and Cavallini Bagno Italia, which offers niche products to the upper segment.

Çenesiz, who stated that they offer the Italian design culture, quality and functionality approach to consumers with Isvea, said that they increased their exports by 2024 percent in 10, started this year well and aimed for a 12 percent increase in exports by entering new markets. Founded in Italy in the 1960s, Isvea has solidified its place among Türkiye's most admired brands since it was incorporated into Ece Holding in 2013. Reaching consumers with 114 showrooms and 213 dealers in seven regions throughout Turkey, Isvea has combined Italy's design approach with Türkiye's production power to become the 21st largest manufacturer in the world.

Çenesiz said, “The first phase of our export strategy by making Türkiye a production base has been successfully completed. Now we are in the phase of reaching new markets. We aim to increase the number of countries we export to from 63 to 68.”

About ISVEA

Founded in 1962 in Italy, the world's leading country in the field of vitrified ceramics, and having a significant market share with its original designs, Isvea was acquired by Ece Holding in 2013 with all its assets, intellectual rights and sales channel in Italy.

Isvea, whose roots are based on the design and art culture of Italy and which has increased its competitive power by taking Türkiye's production power behind it, produces sanitary ware, fireclay shower trays and kitchen sinks, bathroom furniture, concealed cisterns and toilet seats with its five high-capacity production facilities.

The company was ranked 21st in the list of the world's largest vitrified ceramic manufacturers prepared by the Ceramic World Review Magazine, the world's most prestigious ceramic publication.

In addition to Isvea, which is positioned in the premium and upper segment, the company also owns the Ece Banyo, one of the well-established brands in the bathroom sector in Türkiye, and Cavallini Bagno Italia, which offers niche products to the upper segment, and carries out production and sales under these brands.

Source: HORECA TREND and İsvea

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Our Ice Cream, Golf Ice Cream

The new commercial of Golf Dondurma, one of Türkiye's leading ice cream producers, where everyone can find a piece of themselves, has taken its place on the screens. Inspired by the moments that add flavor to the lives of everyone from 7 to 70, the commercial addresses the audience with the slogan "Enjoy the quality".

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With its innovative production approach and quality-oriented approach Golf Ice Cream, with its commercial specially prepared for the summer of 2025, says “whoever tastes its quality knows it” and shows that it accompanies the most enjoyable moments. In the commercial; from children running after the ice cream truck to family tables, from lovers to young people celebrating their graduation with ice cream, Golf Dondurma reveals the role of its products accompanying the joy of daily life through many scenes. Young people eating ice cream while playing in the park, mothers giving ice cream to their children after the game and warm moments such as ice cream being offered to children in the neighborhood grocery store strengthen the emotional atmosphere of the film and prove that it is Türkiye’s ice cream. Golf Dondurma, which is a guest in the house of everyone living in the neighborhood, is like a neighbor and friend that everyone loves.understands us, knows us well", it reveals its diversity with its colorful ice creams produced for children, and cones, sticks and sharing ice creams for adults.

The information reflected on the screen throughout the commercial reveals the product quality of Golf Ice Cream. With details such as 81 percent milk content, Silifke strawberries from its homeland, Belgian chocolate, flavor triangle, multivitamin content and 25 percent fruit ratio, the viewer feels that Golf Ice Cream brings together not only taste but also quality.

Source: HORECA TREND and Golf Ice Cream

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NESCAFÉ Gold Says “This Cup is on the Road to Art” 

Supporting access to art, NESCAFÉ Gold brings contemporary art education to different geographies with its new project carried out with Istanbul Modern.

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NESCAFÉ, Türkiye’s most beloved coffee house, continues to support art with its NESCAFÉ Gold brand. Having carried out the “This Cup Supports Art” project in collaboration with İstanbul Modern last year to reach more people with the digital productions of young artists, NESCAFÉ Gold is taking its work in this field one step further. Having implemented the “On the Path to Art” project prepared by İstanbul Modern in 2025 in collaboration with Migros, NESCAFÉ Gold has rolled up its sleeves to support the professional development of a total of 4 fine arts graduates in 100 different cities. Within the scope of the “This Cup Supports Art” project that removes borders, a total of 100 participants from Nevşehir, Mardin, Trabzon and Van will participate in face-to-face and online workshops. At the end of the project, participants will also be entitled to receive a participation certificate approved by İstanbul Modern.

Trainings Completed in Nevşehir and Mardin 

In the project where the development of the participants is supported with online training programs, the first of the face-to-face trainings was held in Nevşehir. The participants benefited from the 2-day “Human Impact” workshop with Prof. Necla Rüzgâr. At the Mardin stop of the project, the 2-day “Authentic Subject” workshop was held with Sabire Susuz. The participants had the opportunity to investigate and interpret the border between freedoms and interventions in the trainings.

NESCAFÉ Gold Part of the Journey of Inspiration, Production and Art 

Speaking about the project, Nestlé Turkey Beverages Business Unit General Manager Hüseyin Necdet Kalkan said, “As NESCAFÉ Gold, we accompany life with our coffee, and we believe that coffee is always intertwined with inspiration, production and art. With this belief, we continue to strengthen our steps on our artistic journey. Following our ‘This Cup Supports Art’ project, where we support young artists in digital production, and the ‘Timeless Curiosities’ exhibition that we sponsored, we took our project one step further. This year, we are happy to be able to offer artists from all over Türkiye the opportunity to deeply explore art culture.” Explaining that they have reached halfway through the project’s goal, Kalkan said, “We completed it with pleasure in Nevşehir and Mardin. It is very valuable for us to support the productions of young artists and contribute to their progress on their artistic paths. We cannot wait to meet with participants in new cities.”  

We Wanted to Contribute to Equal Opportunities in Art Education 

Drawing attention to the fact that the program offers a valuable opportunity for the development of the participants, Istanbul Modern Education and Social Projects Director Neslihan Varol said, “As a museum, we wanted to extend the art education opportunities we offer in Istanbul outside of Istanbul in order to contribute to equal opportunities. We hope to support the professional development of young people who graduate from fine arts departments and want to continue their careers by offering them sharing-oriented learning experiences.”

NESCAFÉ Gold Becomes Arbitrary Support 

Migros FMCG Food Marketing Director Caner Yaman said, “The On the Road to Art project is very valuable in terms of supporting our young artists. As a continuation of the project we started with NESCAFÉ Gold last year and carried out in collaboration with Istanbul Modern, this time, 100 young artists from various cities will receive art training. We will support these trainings with every NESCAFÉ Gold product purchased from our Migros stores and Migros application. We would like to thank everyone who contributed to the project and all our customers who contributed to this project by purchasing NESCAFÉ Gold.”

Istanbul Modern will continue its art journey in collaboration with NESCAFÉ Gold and Migros in Trabzon in May and Van in June.

Source: HORECA TREND and NESCAFÉ

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Porland, Inspiring Gastronomy, Takes Stage at Hostech 2025!

Offering innovative solutions for gastronomy professionals, Porland has started the countdown for Hostech by Tusid, which will be held at Tüyap Fair and Congress Center between May 27-31, 2025. Considered one of the most prestigious meetings of the HoReCa sector, Porland is preparing to inspire the busy pace of professional kitchens with its product groups that lead the sector at the fair.

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In addition to its superior production quality, it also stands out with its innovative approach to porcelain. Portland, will take part in Hostech 2025 with its various product groups developed specifically for the accommodation and hospitality sector. Starting with its new collection Dolce Vita, which extends from ancient times to the present day, all special series promise a unique dining experience to fair visitors. Porland, which will host participants from more than 150 countries, will once again shed light on the future of the sector with its designs reflecting care, design and quality with its rich product range available in more than 30 countries.

“Stylish Presentations Meet Professional Durability”

Porland, which brings aesthetics and elegance to tables with its stylish collections, draws attention with its innovative approach to porcelain while offering hygienic and long-lasting use with its ISO 9001 certified products that undergo a four-stage quality control process and glazing technologies that offer functionality. Porland, which makes you feel professional quality with every touch with its edge cracking guarantee, structure resistant to sudden temperature changes and intensive dishwasher cycles, has developed product groups specially for hotels and restaurants, designed in a way that will not compromise on quality even in the most difficult conditions of industrial kitchens.

“Elegance and Durability for Gastronomy Professionals”

Emphasizing that Hostech by TUSID Fair, which is considered one of the most important meetings of the industrial kitchen world, offers great opportunities for local and foreign participants, Porland Board Member İmge Pamukçu, “We are closely following the value offered to our sector by Hostech by TUSID Fair, the largest HoReCa sector meeting in Eurasia, and we are very excited to introduce our innovative products that will meet the needs of the gastronomy world. We are ready to inspire the sector again this year with our wide product range that can address the expectations of users in different segments, our experience of nearly half a century and our original designs. We will be very happy to host sector professionals and business partners at our stand at the fair where we will introduce our collections that reflect Porland's quality and elegance and have superior durability.” he said.

Allumilite: The Premium Solution That Combines Industrial Durability and Aesthetics

Prepared with Porland's special recipe, Allumilite combines the industrial durability of white porcelain with the sophisticated aesthetics of cream color. Standing out with its superior resistance to scratches and impacts, porcelain is a premium solution for the HoReCa sector's search for long-lasting performance. Allumilite combines aesthetic elegance with the robust structure of porcelain, maintaining its elegance and durability even in intensive use areas.

“Pioli: Designed for Culinary Art”

Bringing a new breath to the HoReCa sector with its young and dynamic spirit, Pioli draws attention with its sophisticated products that combine culinary art with modernity. Creating a difference with its identity that is resistant to intensive use, frequent washing, impacts and high temperatures, Pioli offers a modern approach to the world of gastronomy with its unique series from Aida to Poem, while presenting an inspiring vision for the kitchens of the future. 

Porland will welcome its visitors at Hall 8, Stand 823 at Hostech by Tusid.

Source: HORECA TREND and Porland

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