“Türkiye’s Half-Century-Old Holiday Candy” New Commercial from Kent | HORECA TREND
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New Commercial from Kent, “Türkiye’s Half-Century-Old Holiday Candy” 

Kent, which is identified with the holidays, has released its Ramadan Holiday commercial. The film, which conveys the message that holidays will never get old as long as the spirit of togetherness exists, brings together Kent's most loved and talked about commercials of the last 25 years.

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The brand that keeps holiday traditions alive Kent, has released its Ramadan Feast commercial. The brand, which produces commercials that are much loved, appreciated and have a place in the hearts of consumers every year, takes viewers on a nostalgic yet present-touching journey from the past to the present this year.

The brand, which started its advertising tradition for holidays in 2000, brings together pieces from Kent's prominent advertising films of the last 25 years. Taking viewers on an emotional journey with scenes from commercials that have found a place in the hearts of consumers, the film conveys the message that holidays will never get old with the feeling of togetherness. It emphasizes that Kent will continue to be the flavor that adds flavor to holidays with the slogan "Türkiye's Half-Century Holiday Candy".

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  • Advertising: Mondelēz International Türkiye
  • Advertiser Officials: Harun Celiksoy, Kristin Gultasyan, Bengisu Demirci, Aysegul Torun
  • Advertising agency: Rabab
  • Production company: Synefect
  • Offline Editor: Synefect
  • Visual Effect: Synefect
  • Color & Sound Mixing: Synefect
  • Music: Jingle House

About Mondelēz International Türkiye 

Mondelēz International is one of the market leaders in the chewing gum, candy, gift & treat and croissant categories in Türkiye with many strong brands such as First, Falım, Kent, Olips, Bonibon, Jelibon and 7Days. Mondelēz International also has a strong presence in the Turkish market in the chocolate and biscuit categories with legendary global brands such as Milka, Toblerone and Oreo. It employs approximately 1.600 people with its two large production facilities located in Gebze. The products manufactured in the production facilities are exported to over 50 countries.

Source: HORECA TREND and Mondelēz International

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HORECA Supply

Elite Naturel Increases the International Power of Turkish Agriculture 

Turkey is on its way to becoming a major player in the global market with its rich agricultural lands and organic production capacity. Turkey, which has opened up to world markets with products such as grapes, pomegranates and olives, assumes a strategic role in the supply chain of global brands with the high-quality raw materials it offers in the field of organic agriculture. Elite Naturel, which continues to be among the major players in the growing sector with its solutions that support healthy living, especially fruit juices, demonstrates the strong position of Turkish agriculture in the international arena.

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Turkey has great potential in the organic products market. The rapid rise of healthy living trends in the domestic market and the increasing demand for organic products are among the important factors supporting Elite Naturel's growth journey. According to 2024 year-end data, the company's domestic sales were at 16% and high growth rates were achieved compared to previous years.

Adding value to Turkish agriculture by establishing direct collaborations with local producers Elite Natural, also offers farmers the opportunity to open up to international markets. A large portion of the company's exports consist of organic fruits and vegetables supplied from Türkiye. In this way, Elite Naturel both increases the income of local producers and contributes to Türkiye's agricultural exports. Working with approximately 8000 contracted farmers to ensure the sustainability of organic agriculture, Elite Naturel secures farmers' rights with the FairTSA certificate. The company, which provides organic seed support with a portion of its income, contributes to education in settlements close to orchard areas and returns organic fruit pulp resulting from production to farmers as fertilizer.

Elite Naturel continues to expand its presence not only in Türkiye but also in global markets without slowing down. Strengthening its activities with Elite Naturel GmbH in Europe, the company is also implementing strategic partnerships to increase brand awareness and expand sales volume in the Asia Pacific region. 

Source: HORECA TREND and Elite Natural

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Keskinoğlu Expands Export Network in Saudi Arabia and EU Market

Keskinoğlu participated in the Saudi Arabia Food Trade Delegation Organization organized by the Aegean Exporters' Association in Riyadh. Evaluating the meetings, Keskinoğlu Export Manager İlker Dinçer drew attention to the fact that the Middle East, which is located in our close geography, is a very important market for our country and said, "We held very productive bilateral meetings with our Saudi colleagues, where we can start sending products in the short term. We are very strong in production, we want to evaluate our potential in the world markets in the most efficient way."

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Keskinoğlu Export Manager İlker DinçerHe stated that Saudi Arabia, which exports 35 billion dollars of food annually with a population of 27 million, is a very important and potential market for both our country and Keskinoğlu. Keskinoğlu stated that they took part in the Saudi Arabia Food Trade Delegation Organization organized by the Aegean Exporters' Associations. Dincer“We export more than 6 types of products such as chicken meat, processed chicken products, table eggs, pasteurized eggs and viols to 66 countries on 100 continents. The Middle East is a market in which we are very active and strong as Keskinoğlu, with our dealer in Zakho, Iraq, located in our nearby geography.” he said.

Keskinoğlu Held Very Productive Bilateral Meetings with Saudi Arabian Importer Companies 

DincerHe noted that on the first day of the event organized by the Aegean Exporters' Association and attended by 44 food importing companies, they had very productive bilateral meetings with their Saudi counterparts, which would enable them to start sending products in the short term.

Keskinoğlu had recently started the process of exporting further processed products and chicken doner to EU countries.

Also touching on recent developments in the EU market, Dincer He continued as follows: “Organizations and similar events organized by the Aegean Exporters’ Associations pave the way for us as a sector and give us strength. The best example of this is that we recently received an authorization certificate to export further processed products and chicken doner to European Union countries as a result of inspections conducted by our Ministry of Agriculture and Forestry officials and started the export process to the EU. We are very strong in production and we want to evaluate our potential in the most efficient way in world markets.”

Source: HORECA TREND and Keskinoğlu

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Tables Are Blooming with Korkmaz

Like nature waking up with the fresh winds of spring, tables come to life with the Korkmaz Luna Collection Breakfast Series. Standing out with its designs that make life easier in kitchens and dazzle on tables, Korkmaz takes the breakfast experience to the next level with its stylish design and unique quality. This stylish collection, where every detail is meticulously crafted, adds an elegant touch to tables and turns breakfast hours into a work of art. 

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Offering sophisticated elegance with elegant and striking designs every season, Korkmaz brings the joy of nature to your table with the Luna Collection Breakfast Series. This special collection, adorned with floral patterns, comes to life with the most eye-catching colors of hot summer days: pink, purple and yellow. The carefully crafted floral motifs, just like a painting, not only add eye-catching beauty to your table, but also nourish your soul. 

Spring Touch on Tables

Offering a perfect alternative for those who want to add an elegant touch to their tables both for daily use and on special occasions. Korkmaz Luna Collection Breakfast Set, consists of 25 pieces. With its wide range of products, 6 serving plates, 4 jam bowls, 2 boat plates, 1 olive bowl, 6 tea glasses and 6 tea plates, this stylish set brings the liveliness and joy of summer to crowded tables. 

Source: HORECA TREND and Fearless

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