The fair, which will be held for the 35th time in Istanbul, which has become one of the important centers of global trade, offers its participants unique business opportunities and allows them to open up to new markets. Thanks to the overseas buyer program they have put into practice, ZUCHEXStating that they have increased the foreign visitor rate of 's to over 20 percent, Fair Director Funda Kunduz said, “We aim to increase this rate even more at the meeting in September. The Turkish home and kitchenware sector closed 2024 with 3.4 billion dollars of exports. A growth of at least 2025 percent is expected in 10. Hosting thousands of direct buyers from over 150 countries, including the sector's current and target markets, ZUCHEX will once again be an important trade gateway for Turkish manufacturers and will directly contribute to the export target.” 

Funda Kunduz; “Türkiye’s Strategic Location, the Center of Global Trade”

“ZUCHEX offers its participants the advantage of Türkiye’s strategic location at the intersection of European, Asian and Middle Eastern markets. When the production power of the home and kitchenware sector and our country’s logistic advantages are combined with ZUCHEX’s international visitor base, a significant trade synergy will be created,” said Funda Kunduz, emphasizing that fair participants will have the chance to increase their brand awareness and grow their sales volumes by establishing direct contact with thousands of local and foreign buyers for four days. Kunduz also touched on the variety of products and designs exhibited at ZUCHEX, which will be held for the 11th time at Tüyap Beylikdüzü on September 14-2025, 35, and said, “Everything related to home and kitchen is exhibited at this fair. Many of our participants are saving the launch of their 2026 collections for ZUCHEX. This variety is important both for the companies participating in the fair to carry their competitive power to a global level and for our visitors to know that they will be able to see more than they expect.”

More than 25 thousand visitors are expected to attend the fair, which stands out with its product and design diversity. 

At ZUCHEX 2025, Innovations in the categories of Tableware and Kitchenware, Cooking Equipment, Plastic Houseware / Garden Accessories, Household Appliances, Decorative Houseware and Kitchenware, and Electrical Household Appliances will be exhibited. The fair, More than 25 thousand professionals, including professional purchasing delegations, chain stores, e-commerce companies, independent retailers, wholesale and retail organizations, dealers and distributors, HORECA, catering and organization companies, corporate giftware companies, designers and international trade companies are expected to visit. 

Taking part in ZUCHEX, one of the most important sector meetings of the world home and kitchenware industry,  Those who want to establish new business connections, open up to international markets and seize alternative trade opportunities, www.zuchex.com They can visit the address. 

Source: HORECA TREND and ZUCHEX 2025

Yörsan, one of Türkiye's leading milk and dairy products brands, Dubai Gulfood 2025 FairBy participating in , he had the opportunity to introduce traditional Turkish delicacies to the world. Matlı Group of Companies launched two of its brands at Dubai Gulfood Yörsan ve Keskinoglu Matlı, which participated in Gulfood Fair with a large team of experts and experienced people in their fields from export to sales and marketing, is advancing step by step towards becoming a food group that meets Turkey's protein needs and also delivers these flavors to the world.

Yörsan attracted attention with its wide range of products at the fair. Traditional Turkish products, especially pan yogurt, cultured white cheese, home-made yogurt and labneh, attracted great attention from the fair participants. Yörsan's products aim to bring the most delicious examples of Turkish cuisine to the world's tables by combining them with high quality and traditional production methods.

Matlı Protects Yörsan's Valuable Heritage

Participating in Dubai Gulfood Fair and held important meetings Matlı Group of Companies and Yörsan Board Chairman Özer Matlı, stated that they have embraced Yörsan’s valuable heritage with Turkey’s first pan yogurt, the first cultured white cheese, home-made yogurt and newly developed labneh and continued as follows: “As Matlı, we have mobilized our 60 years of experience in agriculture and animal husbandry to develop Yörsan, which has made its mark in its field, bringing traditional flavors to the present day while attracting attention with its innovative products. Yörsan, where we employ 550 people and made a 2 billion TL investment, has become a brand that makes us proud by continuing to grow stronger and develop. So much so that we have come to a position to participate in the Dubai Gulfood Fair, which brings together Yörsan and world food giants.”

Yörsan Expands Export Market with Gulfood 

Pointing out that in a very short period of 3 years, they have both restarted production and started to export Yörsan products to many countries. Contact Özer directly, “We set an export target for 2025. By participating in Dubai Gulfood, we took important steps to develop our export potential together with our team. More than 129 companies from 5 countries participated in Dubai Gulfood and more than 500 million products were exhibited. At our Yörsan stand, we hosted important buyers mainly from countries such as Dubai-Qatar-Saudi Arabia-Uzbekistan-Libya-Somalia-Ghana-Mauritania-Jordan-Morocco-Egypt-Iraq-Singapore-Kuwait and developed relationships in order to reach new potential markets.”

The Most Natural Form of Milk Reaches the Table from Its Source with Yörsan Flavors 

Ebru Baybara Demir came together with students and academics at Yale University as part of the Global Table program and made presentations on Turkish cuisine and social gastronomy projects. In the program, six special dishes selected from Turkey's rich culinary culture were brought to Yale kitchens. The most striking flavor was Turkish Bulgur, which is almost unknown in Europe and America.

After this special event, Turkish Bulgur is preparing to take its place on the Yale University menu for the first time on a regular basis. As of March 2025, the menu signed by Chef Ebru Baybara Demir will be offered in Yale Hospitality restaurants and canteens serving 22 thousand students per day. All ingredients to be used will be supplied from Turkey and the original flavor will be preserved and will be available to Yale students by the end of the year.

Turkish Bulgur in Vegan and Vegetarian Trend

In today's world where vegan and vegetarian nutrition trends are rapidly spreading, the demand for high nutritional value and environmentally friendly products is increasing. Turkish Bulgur is a candidate to be a natural leader of this trend with its healthy structure and taste. The menu to be offered at Yale University will support sustainable and healthy nutrition while also introducing Turkish cuisine to international students. With this menu, the ancient flavors of Anatolia will be brought to modern tables.

There is Social Gastronomy at the Table

The Global Table program, a collaboration between the Yale MacMillan Center, the Yale Schwarzman Center, and Yale Hospitality, aims to strengthen the ties between sustainability, health, culture, and community. Ebru Baybara Demir’s projects in the field of social gastronomy have also attracted great interest at Yale. Her fieldwork in Turkey, particularly on food security, food supply security, migration, and the climate crisis, has been highly acclaimed. At a special reception held as part of the program, Chef Demir presented a special selection of Turkish cuisine consisting of local flavors from Turkey that will be featured on the Yale University menu throughout 2025.

Global Ambassador of Turkish Cuisine for 25 Years

Ebru Baybara Demir, who won the Basque Culinary World Prize, considered the Nobel Prize of the gastronomy world, and was chosen as the world's best social gastronomy chef in 2023, also holds the title of Global Food Hero given by the United Nations. Chef Baybara Demir, who has brought gastronomy outside the kitchen with the projects she has implemented for over 25 years, represents the rich gastronomy culture of Anatolia in many countries from America to Europe, South America to Japan. Also drawing attention with her social gastronomy projects, Chef Demir brings together local flavors, cultural heritage and sustainable culinary understanding with a global vision.

With this great success achieved at Yale University, Turkish cuisine brings not only its flavor to the tables with its richness and natural ingredients, but also the rich agricultural products of Anatolia. Now the world's most distinguished scientists and students will meet Turkish Bulgur and the unique flavors of Anatolia at their tables.

Source: HORECA TREND and Ebru Baybara Demir