Doğanay Şalgam Released Its New Commercial, Completely Prepared with Artificial Intelligence

The commercial, which bears the signature of Jüpiter, makes one say both “Doğanay Turnip Greens Suits Iftar Tables Very Well” and “Artificial Intelligence Suits Doğanay Very Well”.

Doğanay Şalgam continues to bring together the traditional and modern worlds by bringing together the Ramadan tradition and artificial intelligence technology. In the Ramadan film, which is the follow-up communication of the advertising campaign that brings together the authentic and modern worlds with the slogan “It suits Doğanay Şalgam!” and tells how turnips go very well with flavors we have never imagined before, Doğanay draws attention to the fact that turnips also go very well with iftar tables. The brand, which carries the slogan “It suits” to iftar tables, introduces another innovation by presenting us with an advertising film made entirely with artificial intelligence.

In the commercial, which was designed with a sweet challenge strategy to the beverage sector, traditional Ramadan tables decorated with different houses, characters from all ages and a variety of dishes were created with artificial intelligence. In addition to all the scenes in the commercial, the Ramadan version of the jingle that was popular for the first campaign was also meticulously adapted. The film, which emphasizes the theme that despite the diversity in all elements from homes to culture, from people to food, the drinks consumed are always the same, emphasizes once again that turnips go very well with all dishes with the phrase "Now it's time to add flavor to that iftar table with turnip juice!"

Doğanay's new commercial is produced by Jüpiter. Mördak Yapım is involved in the production of the commercial.

Doğanay Şalgam Ramadan AI Movie Imprint 

TAG

Advertiser: Doganay Food

Advertiser Representatives: Gözde Balkan, Begüm Hersek, Ayşe Yenigün, Burcu Zengin

Advertising Agency: Jupiter

Agency Owner: Kerem Kanık

Creative Director: Mert Demirhan, Ali Can Savaş

Creative Team Leader: Çağrı Yıldırım

Creative Team: Sinan Gülen, Ufuk Yırtıcı

Strategy Team: Ezgi Yagci

Brand Team: Setenay Ergin, Cansen Zoga, Pınar Şengezer, Barış Atan, Meltem Keleş

Production Team: Hakan Öğrü, Hakan Bakkal

Social Media Team: Kader Demir, Aleyna Ertuğ

Production Company: Mördak Production

Producer: Ediz Alptekin, Emre Kardeseven

AI Designer: Oguz Kubilay Han

Post Production: Cutter Post Production

Music Production: Onur Cumaoğlu

Editing: Umut Keri

Online: Umut Deniz Tekin, Umut Selim Ornek, Yasin Selim

Color: Ugur Demiray

Post Production Manager: Cansu Saraç

AI Assistant: Berkant Yolak

Voiced by: Burcu Zengin

Media Agency: MG Media

Source: HORECA TREND and Doğanay Turnip