The ceramics sector, one of the few sectors with a foreign trade surplus in Türkiye, exports 100 billion dollars to over 1,4 countries in different geographies of the world. Turkey continues to increase its export markets with the power of being the largest producer country in Europe in the production of Vitreous Ceramics, the second largest sub-sector of the Ceramics Sector. The sector, which has the highest “Local Value Added Rate in Exports” in Türkiye with a local contribution rate of 82 percent, aims to increase its export figures even higher in 2025.

He said that there will be a limited contraction in exports in the sector in 2023 compared to the previous year. İsvea Board Chairman Erdem Çenesiz, stated that the export of ceramic tile materials, which is the leading product of the sector, grew by 2024 percent in 8,1 compared to the previous year and that this growth continued in the first month of 2025, and said, "The Turkish ceramic sector aims to increase its exports with all its sub-branches in 2025, when the sector made a significant comeback."

Acquired by Ece Holding in 2013, the Italian vitrified ceramics manufacturer Isvea makes a difference in the sector with its exports. The company exports 50 percent of its production to 63 countries around the world. In addition to Isvea, which is positioned in the premium and upper segments, the company sells in more than 500 locations worldwide with the brands Ece Banyo, one of the well-established brands in the bathroom sector in Türkiye, and Cavallini Bagno Italia, which offers niche products to the upper segment.

Çenesiz, who stated that they offer the Italian design culture, quality and functionality approach to consumers with Isvea, said that they increased their exports by 2024 percent in 10, started this year well and aimed for a 12 percent increase in exports by entering new markets. Founded in Italy in the 1960s, Isvea has solidified its place among Türkiye's most admired brands since it was incorporated into Ece Holding in 2013. Reaching consumers with 114 showrooms and 213 dealers in seven regions throughout Turkey, Isvea has combined Italy's design approach with Türkiye's production power to become the 21st largest manufacturer in the world.

Çenesiz said, “The first phase of our export strategy by making Türkiye a production base has been successfully completed. Now we are in the phase of reaching new markets. We aim to increase the number of countries we export to from 63 to 68.”

About ISVEA

Founded in 1962 in Italy, the world's leading country in the field of vitrified ceramics, and having a significant market share with its original designs, Isvea was acquired by Ece Holding in 2013 with all its assets, intellectual rights and sales channel in Italy.

Isvea, whose roots are based on the design and art culture of Italy and which has increased its competitive power by taking Türkiye's production power behind it, produces sanitary ware, fireclay shower trays and kitchen sinks, bathroom furniture, concealed cisterns and toilet seats with its five high-capacity production facilities.

The company was ranked 21st in the list of the world's largest vitrified ceramic manufacturers prepared by the Ceramic World Review Magazine, the world's most prestigious ceramic publication.

In addition to Isvea, which is positioned in the premium and upper segment, the company also owns the Ece Banyo, one of the well-established brands in the bathroom sector in Türkiye, and Cavallini Bagno Italia, which offers niche products to the upper segment, and carries out production and sales under these brands.

Source: HORECA TREND and İsvea

Polisan Kansai Boya, one of the leading brands in the paint sector, is one of the companies with the widest product range in the sector with over 250 products, and has an innovative product range X1 All Renewal paint He added. Without the need for major renovations, it adds color to spaces and creates a brand new atmosphere. X1 All, is preparing to make a difference in the category of renovation and replacement products with its user-friendly structure. It brings together the solutions that users need on all surfaces in a single product. X1 All, can be used safely on every surface from tiles to ceramics, marble to glass, wood to metal and plastic. Thanks to this versatile structure, it eliminates the need to buy separate products for each surface and is ideal for those who want to renew their spaces with a single product. economics and offers a practical solution.

Heat Resistance Up to 200 Degrees in Kitchen Countertops, Polisan Kansai 

Revolutionizing the category of renovation and replacement products, X1 All not only gives surfaces a new look, but also provides strong protection with its high performance. The product, which makes a difference with its structure resistant to water, heat, impact, stains, moisture and chemicals, stands out especially in difficult usage areas such as kitchens and bathrooms with its easy-to-clean feature. In kitchen countertops renewed with X1 All, when X1 ALL Varnish is applied over the paint, heat resistance up to 200 degrees is provided. In this way, it maintains its durability even when a hot teapot or pan is placed directly on the surface.. In bathrooms, surface cleaners, chemicals such as soap and vinegar cannot adhere to the surface. Thus, users can renew and provide long-lasting maintenance by simply painting old kitchen cabinets or bathroom tiles without having to break them down.

Ekmekçioğlu: “We Focused on Value Added Products in Production” 

Polisan Kansai Boya CEO E. Burak Ekmekçioğlu, stated that they attach importance to efficiency in production and said: ''With the new X1 ALL renovation paint that we developed for the do-it-yourself category, which continues to rise, we provide long-lasting, durable and safe application on all surfaces from wood to metal, ceramics and plastic. It can be used easily on wet floors and in high-traffic areas, from kitchen countertops to shower cabins and sinks. Instead of making choices focused only on color and price, consumers now prioritize criteria such as quality, health, sustainability and functionality. As Polisan Kansai Boya, we have focused on value-added products in production.''

X1 All, Available Ready to Use, Makes a Difference with Its Ease of Application

X1 All, which is offered ready to use, allows even those who will paint for the first time to easily renew, with its formula that does not require preliminary preparation and priming. Before application, it is sufficient to wipe the surface with a clean cloth and mix the paint and apply it directly. After applying the first layer, the second layer can be applied by waiting only 45 minutes and the renewal process is completed. Produced with Core-Shell technology, this decorative renewal paint, which is water-based, odorless and semi-matte, easily provides the desired decorative appearance by appealing to every style and taste with Polisan Kansai Boya's wide range of colors.

You Can Create Delightful Changes by Painting Home Accessories and Even Cabinets!

With its structure that adapts to every surface, X1 All offers users the opportunity to make creative and enjoyable changes in their homes and spaces. It is now very easy to add a modern air to the space by changing the color of the cabinets, and to paint home accessories made of wood, metal or ceramic to create a brand new atmosphere. Especially for those who like to renew their decoration frequently or cannot find accessories in the right color for their rooms, X1 All offers a practical and economical solution, allowing them to freely shape their spaces according to their personal tastes. Compliant with the Toy Safety Standard (EN71-3), X1 ALL can be used safely on surfaces that children come into contact with and where application is recommended.

Source: HORECA TREND and Polisan Kansai Boya

Offering a unique user experience in terms of both aesthetics and functionality with its product models, Roca continues to respond to all kinds of tastes and needs. Bringing together minimalist and timeless elegance with the redesigned Targa Faucet Collection, the brand perfectly blends aesthetics and functionality. Adapting to every bathroom, Targa also offers alternatives with innovative water-saving technologies and different color options.

A Wide Range of Colors

The Targa Collection, which has a wide range of colors to add a sophisticated touch to bathrooms, also offers options that appeal to every taste. Brushed brass and stainless steel coatings developed with Everlux technology combine durability and modern elegance. The matte black, matte white and classic chrome options in the collection offer different coating alternatives, giving each bathroom a unique character.

Personalized Comfort in Different Sizes

The Targa collection offers an elegant fit for every bathroom with its various size options that perfectly fit different sink types. Produced in three different heights, S, L and XL, the faucets are compatible with different sink types. 

Sustainable Technologies, Innovative Solutions

Equipped with advanced technology to save water and energy, Targa faucets offer less water consumption with an aerator that saves 5L of water per minute. It reduces energy consumption and carbon emissions by preventing unnecessary hot water use with Cold Start technology. The collection, which draws attention with its long-lasting performance, promises reliable use with its one million on-off guarantee.

Source: HORECA TREND and Roca