Zuchex Opens New Trading Doors for Its Participants

The fair, which will be held for the 35th time in Istanbul, which has become one of the important centers of global trade, offers its participants unique business opportunities and allows them to open up to new markets. Thanks to the overseas buyer program they have put into practice, ZUCHEXStating that they have increased the foreign visitor rate of 's to over 20 percent, Fair Director Funda Kunduz said, “We aim to increase this rate even more at the meeting in September. The Turkish home and kitchenware sector closed 2024 with 3.4 billion dollars of exports. A growth of at least 2025 percent is expected in 10. Hosting thousands of direct buyers from over 150 countries, including the sector's current and target markets, ZUCHEX will once again be an important trade gateway for Turkish manufacturers and will directly contribute to the export target.” 

Funda Kunduz; “Türkiye’s Strategic Location, the Center of Global Trade”

“ZUCHEX offers its participants the advantage of Türkiye’s strategic location at the intersection of European, Asian and Middle Eastern markets. When the production power of the home and kitchenware sector and our country’s logistic advantages are combined with ZUCHEX’s international visitor base, a significant trade synergy will be created,” said Funda Kunduz, emphasizing that fair participants will have the chance to increase their brand awareness and grow their sales volumes by establishing direct contact with thousands of local and foreign buyers for four days. Kunduz also touched on the variety of products and designs exhibited at ZUCHEX, which will be held for the 11th time at Tüyap Beylikdüzü on September 14-2025, 35, and said, “Everything related to home and kitchen is exhibited at this fair. Many of our participants are saving the launch of their 2026 collections for ZUCHEX. This variety is important both for the companies participating in the fair to carry their competitive power to a global level and for our visitors to know that they will be able to see more than they expect.”

More than 25 thousand visitors are expected to attend the fair, which stands out with its product and design diversity. 

At ZUCHEX 2025, Innovations in the categories of Tableware and Kitchenware, Cooking Equipment, Plastic Houseware / Garden Accessories, Household Appliances, Decorative Houseware and Kitchenware, and Electrical Household Appliances will be exhibited. The fair, More than 25 thousand professionals, including professional purchasing delegations, chain stores, e-commerce companies, independent retailers, wholesale and retail organizations, dealers and distributors, HORECA, catering and organization companies, corporate giftware companies, designers and international trade companies are expected to visit. 

Taking part in ZUCHEX, one of the most important sector meetings of the world home and kitchenware industry,  Those who want to establish new business connections, open up to international markets and seize alternative trade opportunities, www.zuchex.com They can visit the address. 

Source: HORECA TREND and ZUCHEX 2025