At the launch Dr. Aylin Kalafatoğlu, Founder of Aronia, while making statements about new products, explained the positive effects of aronia fruit on health in the light of scientific data. Istanbul Metropolitan Municipality, Istanbul Provincial Directorate of Agriculture Gastronomy Tourism Association, Turkey Tourism Journalists and Writers Association managers, expert pharmacists, dietitians, expert doctors, influencers and corporate company senior managers who showed great interest in this meaningful event had the opportunity to closely examine the brand's innovations by participating.

The Power of Aronia Was Discussed at Dr. Aronia's Special Launch

Stating that the use of aronia has become widespread in the world, Dr. Aronia Founder Aylin Kalafatoğlu said, “With the increasing health awareness in the world, aronia consumption has also reached a serious level. Aronia is not a table fruit, but a health and healing fruit. While the B1985 value of 1 banana was over 6 mg in 330, today, even if we consume 1650 bananas, the B6 value can only be 0.2 mg. Therefore, consuming foods with high nutritional value and expanding the areas of use of aronia are of great importance. Aronia fruits are an excellent source of polyphenols, an antioxidant group that includes phenolic acids, anthocyanins and flavanols. When we look at the polyphenol value, we see that 1 kilo of aronia is equivalent to 25 kg of lemons. Aronia is also a good fighter with its high antioxidant properties. At least 3000 ORAC units are needed per day to benefit from the benefits of antioxidants and saturate the tissues with antioxidants. The World Health Organization has stated that 5000 ORAC units should be taken to provide maximum protection. “The ORAC value of aronia is 16.062,” he said.

The Secret of Longevity, the Trend of the New Century, is in Dr. Aronia

Emphasizing that it is important to meet aronia before meeting the plague of the age, successful female entrepreneur Dr. Aronia Founder Aylin Kalafatoğlu said, “The key to a healthy and long life is hidden in the miracles offered by nature. Aronia fruit offers solutions to a wide range of health problems from cancer to heart diseases, from digestive problems to regulating metabolism with its strong antioxidant properties. It provides a positive effect against many types of cancer from breast cancer to colon cancer with its anti-cancer properties. Aronia also contains components that support heart health. In particular, its high fiber content and potassium as well as flavonoids and anthocyanins lower blood pressure, balance cholesterol levels and improve vascular health. Aronia, which is perfectly suitable for the healthy life trend and the concept of Longevity, strengthens your immunity, renews your cells and increases your quality of life with the most powerful healing offered by nature. It positively affects brain and bone development in babies and children. It increases sexual power.”

Kalafatoğlu, who stated that they proved that they were a sustainable brand by recently receiving the Rainforest Alliance certificate as the first in the world, said, “Obtaining the Rainforest Alliance certificate means taking our responsibility to nature and humanity one step further, beyond just offering quality and natural products. In order to earn the certificate, we have made all our processes from A to Z in compliance with sustainability rules. While we deliver the countless health benefits of aronia fruit to the world, we act with the awareness of protecting nature and contributing to the well-being of our local communities with sustainable agricultural practices. In the aronia gardens we have established, we harvest the aronia fruits grown and ripened in accordance with international standards in the Organic, European Union, Organic Turkey and Rainforest Alliance certified aronia gardens, in season, and we process these fruits into products containing 100% aronia. Our product range includes; aronia juice, apple aronia juice, aronia vinegar, aronia powder, aronia Turkish coffee, aronia extract extra plus, aronia tea, aronia with chia seeds jam, chia seed aronia marmalade, aronia paste, fig aronia paste, milk aronia dragee and bitter aronia dragee. All our products are sugar-free, vegan, gluten-free, additive-free and have high fiber content. Our Apple Aronia Juice product was deemed worthy of the second place award in the 'Most Innovative Baby and Child Drink' category. In addition, the fact that our Chia Seed Aronia Marmalade received the first place award as the 'Most Innovative Omega-Containing Product' is an indication that we are progressing with the right vision towards functional foods. In addition, we know that the product label is also an important criterion in the eyes of the consumer. In this regard, the second place award we won in the "Best Consumer-Friendly Label" category made us very happy,” he concluded his words.

Source: HORECA TREND and Dr. Aronia