Liberty Hotels & Resorts Launches a Resounding Advertising Campaign in the UK | HORECA TREND
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Liberty Hotels & Resorts Launches a Brilliant Advertising Campaign in the UK

Standing out with its remarkable marketing strategies, Liberty Hotels & Resorts has created an innovative and creative work with 2D and 3D videos in its new advertising campaign in the United Kingdom.

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Offering privileged holiday experiences to its guests on the turquoise coast that connects the Aegean and Mediterranean coasts of Türkiye Liberty Hotels & Resorts, has brought its visionary approach in the hospitality sector to the marketing arena, launching an impressive outdoor advertising campaign in the UK. The campaign, prepared in collaboration with Global, one of the pioneers of outdoor advertising, is the first major hotel group advertising campaign in the country to be supported by 2D and 3D videos.

Strategic Positioning

The campaign, prepared with 2D and 3D videos, directly engages with British travelers and invites them to experience the luxurious and warm atmosphere offered by Liberty Hotels & Resorts destinations. Aiming to reach a wide audience through static advertising areas in underground waiting areas, underground and transit points, and buses in London and Manchester, the campaign positions Liberty Hotels & Resorts as a prominent option for travelers looking for comfortable accommodation. The campaign, prepared for different demographic groups, is expected to provide high visibility and interaction with its impressive videos, striking visuals, and strong messages.

3D Video Display at Manchester Airport

One of the most innovative elements of the advertising campaign is an impressive 3D video display at Manchester Airport. In the video, a cheerful woman swims towards travellers keen on sea, sand and sun holidays, inviting viewers to choose Liberty Hotels & Resorts’ hotels, which cater to different segments. As a major hub for domestic and international passengers, the digital experience at the airport attracts thousands of passengers by presenting Liberty Hotels & Resorts in an eye-catching and dynamic way.

2D Ads in London

The campaign also includes 2D and static advertising in key high-traffic areas across London. This strategic positioning helps to increase brand awareness by bringing Liberty Hotels & Resorts’ messaging to local travellers and daily business travellers.

Significant growth in the UK

Liberty Hotels & Resorts has recently been experiencing a significant increase in travel demands from the UK. The campaign, which is being carried out in line with this, is a strategic step towards expanding the brand’s market share and introducing its global destinations to larger audiences. The campaign, which will run between February and March, is planned to reach a minimum of 55-60 million users and its scope will be expanded depending on target audience interaction. Liberty Hospitality Group Marketing Director Serap Akın stated that they are very excited to collaborate with Global on this important project and said: “We are setting a new precedent in the sector as the first major hotel group to adopt such a comprehensive outdoor campaign in the UK. This initiative brings our brand closer to UK travellers and encourages them to experience the comfort and warmth of our hotels.”

Source: HORECA TREND and Liberty Hotels & Resorts

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A Privileged Holiday Experience at Çırağan Palace Kempinski Istanbul 

With its unique location, eye-catching architecture, rich history and unparalleled beauty, Çırağan Palace Kempinski Istanbul, one of the most important symbols of the city, awaits its guests who want to turn Eid al-Adha into an unforgettable experience. Offering the perfect harmony of luxury and comfort, the special accommodation package brings together a unique accommodation and distinguished gastronomy experiences in the heart of Istanbul.

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This special accommodation package starts with a delicious breakfast in the spacious atmosphere of the award-winning Akdeniz Restaurant and continues with gourmet flavors in the distinguished restaurants of Çırağan Palace Kempinski. During their stay, guests experience a wonderful holiday escape in the city by swimming in the hotel's infinity pool facing the Bosphorus. Offering a sense of elegance and privilege in every detail, the package is designed for those who want to collect unforgettable memories during the holiday.

A reservation is required to benefit from this special offer, valid for a minimum stay of 3 nights, offering the opportunity to celebrate Eid in the heart of Istanbul with the perfect harmony of luxury and comfort.

Special Sweet Touches for Eid from Çırağan Palace Shop

Çırağan Palace Kempinski Istanbul's online shopping site Çırağan Palace Shop awaits those who want to bring the elegance of Çırağan Palace to their holiday tables. From traditional pistachio baklava made by Gaziantep baklava chefs in the Palace's special baklava room to mixed baklava, from mussel baklava to another holiday classic, mixed Turkish delight, from colorful dried fruit handmade Çırağan chocolates to mixed chocolate boxes, each flavor reflects the delicate touches of the palace cuisine. The products in the Karaca X Çırağan Palace Shop Pearl Collection and Çırağan Palace X Atelier Rebul Series are ideal for those who want to crown their holiday visits with an elegant gesture.

Source: HORECA TREND and Çırağan Palace Kempinski Istanbul

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Divan Receives “Barrier-Free Employment” Award

Drawing attention with its work supporting the participation of disabled individuals in business life, Divan was honored with a plaque of appreciation for its exemplary practices in the field of Accommodation and Food Services Activities within the scope of the cooperation carried out with the Turkish Employment Agency (İŞKUR). Minister of Labor and Social Security Prof. Dr. Vedat Işıkhan presented the award to Divan General Manager Murat Tomruk.

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For its contribution to the participation of disabled individuals in the workforce Divan, was deemed worthy of the “Barrier-Free Employment” award. The award was given by İŞKUR in the Accommodation and Food Services Activities category. The award was presented to Divan General Manager Murat Tomruk by the Minister of Labor and Social Security, Prof. Dr. Vedat Işıkhan, for İŞKUR’s achievement of disabled employment targets in a short time and its inclusive practices in this field.

Expressing his views on the award Divan General Manager Murat Tomruk“We are proud to be deemed worthy of the Barrier-Free Employment Award by İŞKUR with our practices that support the participation of disabled individuals in business life. Our efforts to increase the employment rate of disabled individuals by contributing to the integration of disabled individuals into society and the fact that every individual can be a disabled candidate are among the reasons why we were deemed worthy of the award. This meaningful award inspires us to further develop our principle of equal opportunities, inclusive employment approach and understanding of social responsibility. As an indicator of our commitment to diversity, inclusiveness and the right to equal access to work, we continue our work with İŞKUR with determination for an accessible, sustainable and inclusive workforce structure.”

The award is given to exemplary institutions that not only meet numerical targets but also ensure the integration of individuals with disabilities into society, include them in business life and manage this process with a humane approach.

Source: HORECA TREND and Divan

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The Bodrum EDITION: Stronger Every Year, More Inspiring Every Year

RETREAT at EDITION took place in the enchanting atmosphere of The Bodrum EDITION in May this year and once again exceeded expectations.

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RETREAT at EDITION, once again exceeded expectations by taking place in the enchanting atmosphere of The Bodrum EDITION in May this year. This special program, which was realized in collaboration with BXR London, a pioneer in the sports and wellness sector in London and offers a unique fitness experience with its world-class trainers, offered a holistic renewal experience, complete with high-level fitness, physical and mental endurance-enhancing workouts and innovative treatments from René Longevity Lounge.

The representative of modern luxury on the Turkish Riviera The Bodrum EDITION, has started to continue its popular events and show its difference in the sector this summer season. The Bodrum EDITION; will leave its mark on the summer of 2025 with its unique events in every field from gastronomy to art, healthy living to entertainment. The Bodrum EDITION and BXR London collaboration, which was held for the first time last year and received great interest, has taken its place among the hotel's programs this season with great interest.

Led by BXR London’s expert trainers, the program combines technical boxing lessons, high-intensity strength and conditioning workouts, and yoga sessions to increase breath and body awareness. Each designed for different goals, these sessions allowed participants to deepen their mental focus while improving their physical capacity.

Among BXR’s signature programs, Sweatbox & Boxing Skills offers a professional-level experience with technically focused boxing workouts; while Strength & Conditioning sessions bring together modern training methodologies that increase resistance, explosive power and endurance. Ashtanga and Vinyasa-based yoga practices that balance the tempo of the day provide flexibility, breath control and mental clarity, allowing participants to experience a truly holistic renewal.

Throughout the program, participants not only experienced sports but also the unique lifestyle offered by The Bodrum EDITION. With activities ranging from traditional Turkish baths to modern spa treatments, from paddleboarding to nature walks, the retreat gained a rhythm full of active rest and discovery. The healthy nutrition program planned with special nutrition menus by Michelin star chef Osman Sezener completed the experience.

Supporting the recovery process after high-intensity workouts, René Longevity Lounge offered fast and effective solutions to participants with non-invasive and science-based care protocols. Thanks to these applications ranging from jet lag relief to skin renewal, metabolic recovery to energy increase, participants left the program balanced both physically and internally.

The Bodrum EDITION continues to inspire with creative collaborations centered on sports and healthy living, as it does every season. For those who believe that living well is not just a destination but a journey, much more awaits discovery at The Bodrum EDITION this summer.

Source: HORECA TREND and The Bodrum EDITION

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