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Liberty Hotels & Resorts Launches a Brilliant Advertising Campaign in the UK

Standing out with its remarkable marketing strategies, Liberty Hotels & Resorts has created an innovative and creative work with 2D and 3D videos in its new advertising campaign in the United Kingdom.

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Offering privileged holiday experiences to its guests on the turquoise coast that connects the Aegean and Mediterranean coasts of Türkiye Liberty Hotels & Resorts, has brought its visionary approach in the hospitality sector to the marketing arena, launching an impressive outdoor advertising campaign in the UK. The campaign, prepared in collaboration with Global, one of the pioneers of outdoor advertising, is the first major hotel group advertising campaign in the country to be supported by 2D and 3D videos.

Strategic Positioning

The campaign, prepared with 2D and 3D videos, directly engages with British travelers and invites them to experience the luxurious and warm atmosphere offered by Liberty Hotels & Resorts destinations. Aiming to reach a wide audience through static advertising areas in underground waiting areas, underground and transit points, and buses in London and Manchester, the campaign positions Liberty Hotels & Resorts as a prominent option for travelers looking for comfortable accommodation. The campaign, prepared for different demographic groups, is expected to provide high visibility and interaction with its impressive videos, striking visuals, and strong messages.

3D Video Display at Manchester Airport

One of the most innovative elements of the advertising campaign is an impressive 3D video display at Manchester Airport. In the video, a cheerful woman swims towards travellers keen on sea, sand and sun holidays, inviting viewers to choose Liberty Hotels & Resorts’ hotels, which cater to different segments. As a major hub for domestic and international passengers, the digital experience at the airport attracts thousands of passengers by presenting Liberty Hotels & Resorts in an eye-catching and dynamic way.

2D Ads in London

The campaign also includes 2D and static advertising in key high-traffic areas across London. This strategic positioning helps to increase brand awareness by bringing Liberty Hotels & Resorts’ messaging to local travellers and daily business travellers.

Significant growth in the UK

Liberty Hotels & Resorts has recently been experiencing a significant increase in travel demands from the UK. The campaign, which is being carried out in line with this, is a strategic step towards expanding the brand’s market share and introducing its global destinations to larger audiences. The campaign, which will run between February and March, is planned to reach a minimum of 55-60 million users and its scope will be expanded depending on target audience interaction. Liberty Hospitality Group Marketing Director Serap Akın stated that they are very excited to collaborate with Global on this important project and said: “We are setting a new precedent in the sector as the first major hotel group to adopt such a comprehensive outdoor campaign in the UK. This initiative brings our brand closer to UK travellers and encourages them to experience the comfort and warmth of our hotels.”

Source: HORECA TREND and Liberty Hotels & Resorts

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Hotel

Haute Grandeur Returned with 8 Awards from the Global Awards

Elite World Grand İstanbul Basın Ekspres won a total of 2025 awards in the “Best Hotel” and “Best Spa” categories at the Haute Grandeur Global Awards 8, one of the world's most prestigious tourism awards.

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Elite World Grand Istanbul Basın Ekspres, a subsidiary of Elite World Hotels & Resorts, one of Türkiye's leading hotel chains, returned with awards from the "Haute Grandeur Global Awards 2025", one of the world's most prestigious organizations in the hospitality and SPA fields.

The hotel received the “Haute Grandeur Global Hotel Awards” in a total of 8 categories in the “Best Hotel” and “Best SPA” categories. Elite World Grand İstanbul Basın Ekspres received awards in the “Best Hotel” classification with its international service quality in 4 categories: “Türkiye’s Best City Hotel,” “Türkiye’s Best Congress Hotel,” “Turkey’s Best Design Hotel,” and “Türkiye’s Most Modern Hotel.” The “Haute Grandeur Global SPA Awards,” a reliable and prestigious award that selects the best SPAs worldwide, also received awards such as “Europe’s Best Business Hotel Spa,” “Europe’s Best City Hotel Spa,”

It received four awards in the categories of "Best City Spa in Europe" and "Best Spa Design in Türkiye." This brings the company back from the Haute Grandeur Global Awards with a total of eight awards. Since 4, the Haute Grandeur Global Awards have been recognized as a prestigious initiative that recognizes exceptional hotel, spa, and restaurant experiences globally. The initiative is considered the pinnacle of global achievement in hospitality.

“As a Registration of Our Services at Global Standards”

Emel Elik Bezaroğlu, Elite World Hotels & Resorts Board Member responsible for Sales and Marketing, said, “At Elite World Hotels & Resorts, we offer our guests from around the world our globally recognized service quality every year. We see these awards, which we have won in both the hotel and spa categories of the Haute Grandeur Global Hotel Awards, one of the world's most prestigious travel awards, as a testament to our guests' global appreciation for our services. This success encourages us to elevate our service quality to even higher levels. We thank everyone who has deemed us worthy of these awards and are committed to always elevating our service quality to even higher levels.”

About Elite World Hotels & Resorts

Elite World Hotels & Resorts, one of Turkey's leading hotel chains, represents Turkish hospitality with its hotels in Turkey and around the world with its 50 years of accommodation experience. It opens the doors of a delightful world to its guests with its brands that appeal to different types of tourism and its hotels in Turkey and abroad from Istanbul to Van, Samsun to Kuşadası, Marmaris to Yamusukro. The chain is moving forward with the goal of reaching 2030 hotels by 50 within the scope of its growth strategy with a franchise business model.

Elite World Grand, which meets guest needs at high standards with its robust technological infrastructure and well-equipped halls, enabling large-scale meetings and congresses, as well as comprehensive spa centers; Elite World Collection, which offers privileged experiences with its storied architecture bearing a historical texture; Elite World, which combines traditional hotel service with simple and luxurious comfort in central locations; Elite World Residence, which provides home-like comfort for long-term stays with its modernly designed rooms; Elite World Homes, which offers a high-quality and accessible alternative to the residence concept with its simple and stylishly designed functional rooms in central locations; Elite World Village, which offers guests a stay immersed in nature as well as extensive green spaces for corporate events and other various events; Elite World Comfy, which distinguishes itself with its contemporary lines and smart technological infrastructure in easily accessible central locations; Elite World Nest, with its modern approach built on flexible design and an atmosphere that maintains its originality; Elite World INN, which blends innovative trends and technology with superior service quality in rooms notable for its functionality; and Elite World GO, which responds to dynamic travel needs with a simple, friendly, and flexible service approach. meets.

The Grill, which offers unique flavors from Turkish and world cuisines; the Coffee Company, which offers a privileged atmosphere for coffee lovers; the Fit Life Spa & Health Center, which offers a healthy lifestyle, sports, and SPA area; Savlo, a fish restaurant offering refined flavors from the Aegean region in a special atmosphere; and Vington, which offers special coffee and wine presentations along with delicious snacks, elevate the travel experience with a holistic approach.

Source: HORECA TREND and Elite World Hotels & Resorts

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Çırağan Palace Kempinski Istanbul's Summer Venue C BAR Opened

Çırağan Palace Kempinski Istanbul, one of the most important symbols of the city with its unique location, eye-catching architecture, rich history and unparalleled beauty, welcomes summer with C Bar, located right next to the Bosphorus.

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Blending iconic history with contemporary energy, C Bar, an open-air venue, is poised to become one of Istanbul's most exclusive gathering spots with its stylish decor inspired by the "Red Passion," meticulously crafted cocktails reflecting Italian aperitif culture, delicious snacks, and live DJ performances. Reopening with the arrival of summer, C Bar offers entertainment enthusiasts signature cocktails, savored as the sunset, accompanied by captivating views of the Bosphorus, paired with DJ performances that capture the rhythm of the music.

Welcoming its guests every day of the week except Tuesdays between 18.00:01.00 and 18.00:23.00, C Bar continues to get lively with live DJ performances every Friday and Saturday between XNUMX:XNUMX and XNUMX:XNUMX.

Source: HORECA TREND and Çırağan Palace Kempinski Istanbul

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Hotel

Izaka Terrace's New Summer Menu Brings Flavor and View Together

With its elegant and intimate ambiance, accompanied by unparalleled views of the Bosphorus and the unparalleled Istanbul skyline, Izaka Terrace, one of the city's privileged meeting points, offers its guests an unforgettable culinary experience with its updated summer menu. The new menu, meticulously prepared by Head Chef Serhat Eliçora and his team, is inspired by the freshest and most delicious seasonal produce. Each plate features special recipes, imbued with the chefs' artistry, reflecting the refreshing spirit of summer and leaving a lasting impression on the palate.

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Izaka Terrace, one of Istanbul's most exclusive gastro-terraces, is making a bold entrance into the summer season with innovative flavors accompanied by unparalleled views of the Bosphorus. Blending carefully selected flavors from around the world with local ingredients and touches, the venue invites gastronomy enthusiasts to a multifaceted experience.

The new menu, specially designed for summer, features creative appetizers prepared with fresh seasonal produce, hot appetizers enriched with seafood, meat and fish-based main courses, and desserts with modern touches. The new summer flavors combine the refreshing aromas of the Mediterranean with the refined flavors of Italian and Far Eastern cuisines with the traditional elements of Turkish cuisine.

With its specialty flatbreads baked in a stone oven and unique appetizers, Izaka Terrace offers rich flavors perfect for sharing. Flatbreads prepared with diverse ingredients like burrata, kokoreç, smoked salmon, and truffle-infused toppings complement the table with modern appetizers.

IzakaTerrace, a restaurant, bar, and lounge, welcomes guests seven days a week from noon to 7:12.00 p.m. It also hosts DJ performances every evening and, throughout the summer, hosts local and international DJs with its Sunset Groove concept every Wednesday, Friday, and Saturday evening from 23.30:18.00 p.m. to 02.00:XNUMX a.m.

Izaka Terrace continues to be the first choice for those seeking both taste and quality, with its menu featuring the refreshing tastes of summer and exquisite versions of world flavors that will appeal to every palate.

Source: HORECA TREND and Izaka Terrace

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