Ofçay's years of experience, combined with Efor Çay's innovative and dynamic structure, creates a strong synergy in the Turkish tea market. With this merger, the company becomes Türkiye's third-largest tea producer in terms of production volume. The Ofçay brand, which will be strengthened under the Efor Holding umbrella, aims to increase its competitiveness in both domestic and international markets with a product range that meets consumer expectations, an innovative production approach, and an extensive distribution network. The acquisition is expected to increase production capacity by 100% and expand production area by 85%.

“We are working to ensure that Turkish tea takes its rightful place in the world.”

Efor Holding Chairman of the Board of Directors İbrahim Akkuş"We're not just talking about an acquisition here; we're talking about a much larger vision. This strategic merger, which brings together domestic production and a global vision, is a significant milestone in Efor Holding's integrated growth model. Over half a century since our first step in Anatolia, we've progressed with patience and strategic intelligence. Today, we're building a robust industrial ecosystem spanning agriculture, energy, food, and real estate."

For us, tea is more than just a beverage; it's the carrier of a culture, the common language of tables and friendships. Therefore, we don't view Efor Çay's growth solely as an economic success. We also bear the responsibility of preserving a cultural heritage. We interpret our merger with Ofçay as a strategic value integration that combines the synergy of two deeply rooted visions. While we establish our presence in traditional channels throughout Türkiye, we aim to make our voices heard more strongly in global markets. Because we are working to ensure that Turkish tea takes its rightful place in the world."

“We Aim Not Just for Market Leadership in the Turkish Tea Industry, But for the Future”

Stating that a brand new era has begun in the tea industry with the inclusion of Ofçay into the Holding, Efor Holding CEO Ahmet Demir"In Türkiye, tea is more than just an agricultural product; it's a cultural ritual. As Efor Holding, we're developing a strategic economic model from this ritual. With our management approach aimed at transforming competition, we play a role in the future of the tea industry with our production power and our data-driven, agile corporate culture that invests in people."

"This merger offers a new form of growth shaped by a vertical synergy model that goes beyond mutual competition in the market. This process is a transformation that scales a flexible structure and creates an integrated value chain from production and logistics to distribution and marketing. We aspire not only to market leadership in the Turkish tea sector, but also to the future," he said.

Production Capacity Will Increase by 100% 

Ediz Kaboğlu, Efor Holding Food and Beverage Group President"The merger of Efor Çay and Ofçay creates a powerful synergy model that integrates two distinct production cultures, expertise, and vision. Thanks to this merger, we now have a total daily fresh tea processing capacity exceeding 2 tons, rising to third place in the tea sector in terms of total capacity and market share. Ofçay's expertise, production technologies, and functional product range align with Efor Çay's sustainable growth goals, both broadening and deepening our product portfolio."

We secured investor confidence worth 2024 billion Turkish Lira through the IPO process we completed in 1,3. Currently, we operate in the sector with over 13 production and energy facilities. Our fresh tea facilities in Trabzon, Rize, and Artvin have a total fresh tea processing capacity of 139.000 tons. This robust production infrastructure, along with our 9,95 MW solar power plant in Arapgir, Malatya, are integrated with our sustainability vision. Turkey leads the world with an annual per capita tea consumption of 4 kilograms. This strong domestic demand has driven us beyond volume growth into the high-value-added tea segment. As of 2024, Efor Çay sold 18.427 tons, and Ofçay 12.427 tons. The decline in tonnage is a natural consequence of a strategic portfolio optimization and a shift to value-added products. This transformation will elevate our brand value and revenue performance. "With the Ofçay merger, our distribution channel has expanded tenfold. Today, thanks to our robust distribution infrastructure reaching consumers in 10 provinces across seven regions, we are achieving sustainable success not only in production but also in access," he said.

“We are completing the strong growth architecture with financial engineering”

Selin Uras, Head of Financial Affairs and Finance Group at Efor Holding, emphasized that the merger brings not only operational but also strategic financial gains, making the following assessment: “The merger of two valuable brands in our country is a strategic growth move that strengthens national capital, supports sustainability-oriented investments, and completes our integrated financial architecture. With this merger, we have strengthened not only our balance sheet size but also our corporate governance culture and ESG-compliant financial sustainability vision.”

Selin Uras also shared Efor Holding's 2024 performance data, saying, "As a group, we have surpassed $300 million in net sales and $500 million in total assets. Efor Çay's market capitalization has reached $1,3 billion. With Ofçay, we will achieve our short-term productivity increase and medium-term high value-added production goals more quickly. This merger is a reflection of our financial engineering capabilities on the ground."

Source: HORECA TREND and Efor Holding

Türkiye's largest private sector tea producer, Doğuş Çay, entered 40, its 2025th anniversary, as a strong agricultural company that purchases and processes approximately 2 million agricultural products annually and contributes to the economy. Founded in Rize in 1985 as a family company, Doğuş Çay, which started its production process with tea and has diversified into sugar, tomato paste, iced tea, lemonade and chips production, is preparing the ground for new investments in the agricultural sector.

Increased its Place in Türkiye's Top 500 Industrial Enterprises List by 5 Points

Doğuş Çay, with the diversity and sales success it has achieved in production as an agricultural company, ranked 500th in the 'Türkiye's Top 2024 Industrial Enterprises 18,5' research prepared by the Istanbul Chamber of Industry (ISO) with a production-based sales figure of 2023 billion TL, up 5 points compared to 98. The company ranked 2023rd in the same list in 103, achieving a production-based sales figure of 12,7 billion TL.

From Potatoes to Tomatoes, Corn to Sugar Beet and Tea, it buys products from farmers and processes them in its factory.

Describing the activities of Doğuş Çay in the agricultural sector, which has an annual black tea production capacity of 5 thousand tons with 1 tea processing and 1 packaging factory in Rize and 50 tea packaging factory in Ordu Harika Karakan Batallı, Doğuş Çay Board Member“We purchase 250 thousand tons of fresh leaves, 1.350.000 tons of sugar beets, 73 thousand tons of potatoes, 90 thousand tons of tomatoes and 23 thousand tons of corn from our farmers. Then we process these products in our factories, package them and sell them all over Türkiye under our own brands,” he said. Batallı added that they produce 80 thousand liters of cold drinks per year.

Noting that they work with 70 thousand farmers every year, nearly 50 thousand of whom are tea producers, Batallı said, “In tea, we produce loose tea, tea bags, green tea, iced tea and herbal-fruit teas. We continue our Doğuş Şeker production at Afyon Şeker Factory, one of the highest quota sugar factories in Türkiye. We produce tomato paste under the Demko brand in our tomato paste factories in Bursa. In the chips category, we produce Patos, Cipso and Çerezos brands 4 percent domestically in our chips factories in 100 cities, namely Pendik, İzmir, Aksaray and Bursa in Istanbul.”

“We are an example of sustainable production by producing sugar beet pulp and molasses”

Batallı, who noted that Doğuş Çay’s factories today also include the by-products left over from the main production into production, which is a reflection of their being an agricultural company in the true sense, continued as follows: “In addition to the sugar beet produced in the sugar factory, we produce pulp and molasses from the remaining areas. By investing in the sugar factory in Afyon, we continue to develop new products using sugar beet molasses, a sustainable raw material. This success was an indication of the meticulous work and continuous improvement efforts of our production team.”

“We Support Agriculture with Sustainability Projects We Implement with TEMA”

Stating that they have gone beyond production as an agricultural company and that they work with the principle of creating benefits for both farmers and end consumers by supporting this area with sustainable agricultural projects and energy investments, Batallı said, "We have been working with the TEMA Foundation for 8 years."'Every Moment is for the Land' He reminded that they carried out a sustainable tea farming project under the name of “Sustainable Tea Farming” and that thanks to this, a yield increase of nearly 50 percent was achieved in sample fields with the right applications. Noting that they will continue this project regularly, Batallı added that they provided training to farmers in the fields of right farming, right harvesting, right fertilizer use and raised their awareness about good farming.

“We Will Continue Our Growth This Year by Supporting the National Economy”

Batallı noted that the most fundamental dynamics that make Doğuş Çay one of the most important companies in the agricultural sector today include its forward-looking vision and developing products that exceed expectations by determining the right strategies in the face of changing consumer preferences. Noting that they definitely set a growth target every year, Batallı said, “This year, we will continue to invest with the same goal; to contribute to our country's economy by supporting rural development, domestic production and sustainable agriculture. We are also working on new products. In the upcoming period, our new products that will attract the attention of young people and families in tea and our new product production that creates added value in the tomato paste sector will be on the agenda.”

Source: HORECA TREND and Dogus Tea

Dynamic player of the Turkish tea industry Effort Tea, makes a difference not only with its production volume, but also with its corporate vision, sustainability approach and the trust it has gained in the eyes of investors. The company, which was included in the BIST 2025 index as of May 100, attracted attention with its performance in this short period of time.

Strong Stock Market Rise: 594% Market Value Increase

Efor Çay, which had a market value of 5 billion TL with a closing price of 2024 TL on July 14,87, 5,4, when it started trading on the stock exchange, increased its share price to 27 TL as of May 2025, 103,2, reaching a market value of 37,46 billion TL. This impressive performance corresponds to a value increase of approximately 594%. This rise, which is a concrete indicator of investor confidence, proves Efor Çay's strategic transformation capacity and financial discipline.

Strategic Infrastructure: 46.000 m² of Production, 30.000 m² of Logistics Power

Efor Çay, which has a daily tea processing capacity of 1.178 tons in two integrated facilities located in Artvin and Trabzon, is among the largest tea producers in Türkiye. Thanks to its 30.000 m² logistics and packaging center located in Tokat, it manages distribution operations throughout Anatolia in an integrated and efficient manner.

55 Products, One Brand: The Value Chain Reaching the Consumer

Taking its place on the shelves with 55 different product groups ranging from loose tea to tea bags, from OPA Ceylon tea to herbal and fruit teas, Efor Çay offers active solutions not only for home consumption but also for the out-of-home consumption market. Since 2016

The brand, which has the Rainforest Alliance certificate, has turned sustainable agriculture into an operational principle with its “field to glass” quality assurance.

Market Share Over 10%

With a market share of over 10% in Türkiye, Efor Çay is moving towards sector leadership not only with its production power but also with its brand perception and consumer loyalty.

Ediz Kaboğlu: “Investor Confidence and sustainability are the cornerstones of Efor”

Efor Tea General Manager Ediz Kaboğlu, stated the following regarding this strategic success of the brand: “As Efor Çay, we are aware of our responsibility both in the domestic market and on a global scale. Today, being on the list of strong brands of a prestigious organization like Brand Finance is not just a result; it is a reflection of our strategic determination and corporate durability. In the coming period, we will increase both our financial and environmental impacts exponentially with our R&D, digitalization and sustainable agriculture policies.”

Source: HORECA TREND and Effort Tea