Based on this feeling, the commercial presented an emotional story that stretched from the excitement of planning a vacation to the moment of the journey and the beautiful memories left behind upon returning from vacation. HolidayBudurThis also reflects 's new brand approach, which positions the holiday not just as a purchase, but as an experience in itself.

The “TatilBudur Feeling” commercial invites viewers to remember this special feeling while simultaneously encouraging them to get away, explore, and share this feeling with loved ones. TatilBudur aims to further strengthen its bond with holiday lovers by combining its accessible, reliable, and technology-focused service approach with an emotional framework. The campaign is being launched with an integrated communication strategy including television, digital media, outdoor advertising, and social media.

With the "TatilBudur Feeling," the brand aims to forge a deeper connection with everyone who seeks not only price and opportunities but also feeling, trust, and experience in their travel choices.

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Advertiser: TatilBudur

Advertiser Representatives: Barış Nefesoğlu, Ece Keskin Rezaiazar, İdil Aras

Advertising Agency: Muhabbet

Agency President & CCO: Kenan Ünsal, Emrah Karpuzcu

Executive Creative Director: Ersin Pekin

Creative Director: Enes Hadzibegovic

Creative Team: Burcu Bağ, Elif Tağ, Kübra Gülsün

Customer Relations Team: Rayka Eskinazi, Kübra Aslan, Özge Alaca

Digital & Social Media Team: Gül Ölez, Ayşenur Şahin, Zeynep Erenoğlu

Strategy Team: Aytuğ Ateş, Enes Çıkrıkçı, Tolgacan Sezer

Agency Executive Producer: Övgü Akgürgen

Producer: Cansu Rakıcı

Motion Team: Hasan Kobal, Tuncay Çetin

Production Company: Multivitamin

Director: Daghan Celayir

DOP: Rene Richter

Editor: Sezer Uçar

Post: Roots Post Production

Music: 3K1A

Source: HORECA TREND and HolidayBudur

Serving across Türkiye with a network of over 500 agencies and more than 2.500 holiday consultants in 56 provinces. HolidayBudurDuring the meeting, they shared the strategic goals of the new period, investment plans, digital transformation steps, and predictions for the tourism market. The meeting was attended by: Kubilay Aykol, Chairman of the Board of Directors of TatilBudur and General Manager of İş Girişim Sermayesi Yatırım Ortaklığı A.Ş., and  TatilBudur General Manager Onur Otruş She attended.

Kubilay Aykol, Chairman of the Board of TatilBudur and General Manager of İş Girişim Sermayesi Yatırım Ortaklığı A.Ş. at the meeting; "As İş Girişim, we have been an active venture capital company since 2000. We all know that tourism is a critical area that not only contributes to the sector and the economy, but also supports the reduction of the current account deficit and becomes a point of resilience in the country's economy. Our journey with TatilBudur began in 2015. During this period, we went through a challenging time like the pandemic, but afterwards we continued to grow together. For us, TatilBudur is not just a tourism brand; it is also a strong tourism technology platform. TatilBudur's most distinctive feature is its human-centered company culture. The smiling faces and warmth you see in its advertisements perfectly match the company's true nature. Because there is a truly happy, competent, and value-creating team here. That's why we choose to be alongside this tourism technology company that invests in people. TatilBudur has been operating in this sector for 28 years, and 28 years is a long and valuable time for tourism. We are proud to be a strong part of TatilBudur's growth journey.” dedicate.

Stating that the restructuring period is an important turning point for TatilBudur TatilBudur General Manager Onur Otruş whereas; “TatilBudur has risen to become a brand that leads the market, not just follows it. This success stems not only from growth figures but also from the right strategy, the right investments, and a strong organizational structure. While numerical success is important, we believe that the true strength of a brand lies in the trust the consumer has in it. According to an independent survey conducted by the Sorbun platform, TatilBudur achieved the highest satisfaction level in the sector with a 97% recommendation rate. This result is not just a score for us; it is the most concrete indicator that we are managing the customer experience correctly. We have created strategies to shape the future of the TatilBudur brand for 2026 and beyond, and we have been implementing our investments accordingly for the past year. We continue to grow in the accommodation sector; we aim to increase our number of hotel properties to 7 in 2026. As TatilBudur, we are taking responsibility not only for today but also for the future of the sector. In line with this, we will begin to meet the significant training needs of the sector with our Digital Education Platform. With this platform, we aim to make the training of the current workforce accessible to hotels and other employers, and to support the training needs of students studying tourism and potential workforce candidates interested in the sector. This is our social benefit initiative project,” he said.

He also mentioned their technological investments. Sitting, “Technology is at the heart of all our investments. Since 2018, with our on-site R&D structure and a team of over 65 software developers, we have been developing technology-based projects for TatilBudur as well as our accommodation and international operations. In this context, we have signed a significant collaboration agreement with ForYou Travel, one of Germany's leading tour operators, and secured the company's inventory for Turkey. We are targeting aggressive growth in the German market in 2026. Furthermore, in the last quarter of 2025, we established a subsidiary in Germany under the name TatilBudur and are preparing to bring guests to Türkiye through B2C channels. At the same time, we have completed the brand transformation process that we have been working intensively on for the past year. We have brought together TatilBudur's communication strategy, experience design, and brand promise under a single umbrella called "The TatilBudur Feeling." This approach takes the relationship with the consumer beyond a simple booking experience, making the human-centered aspect of the brand a strategic structure. All our future communication efforts will proceed within this framework.” found comments. 

Source: HORECA TREND and HolidayBudur

TatilBudur, which facilitates dream holidays in special destinations both at home and abroad, has launched the early booking period with its "pay 50% now, pay the rest 7 days before your holiday" campaign.. As part of the campaign, special offers await holidaymakers in popular destinations like Side, Kaş, Antalya, Alanya, Marmaris, Fethiye, Bodrum, Kuşadası, and Çeşme. Each destination stands out for its unique natural beauty, cultural richness, and comfortable accommodation options.

pearl of the Mediterranean Antalya ve Alanya, With its deep blue sea and expansive beaches, it's an ideal choice for families and holidaymakers. These regions, also notable for their historical heritage, make every moment of your holiday a joy. Kaş and Fethiye, on the other hand, offer unique options for nature lovers.

One of the popular centers of the Aegean Bodrum, is a favorite among young people and culture enthusiasts with its colorful nightlife and historical buildings, Marmaris ve Kusadasi  It attracts holidaymakers with its tranquil beaches, family-friendly facilities, and nearby ancient cities. Çeşme, meanwhile, stands out as an ideal destination for windsurfing enthusiasts and summer vacationers.

TatilBudur offers savings and flexibility to holidaymakers with its early booking period. The campaign includes discounts of up to 50%, a nine-month interest-free installment plan for Yapı Kredi World cardholders, and free cancellation and refund guarantees.

Those who want to take advantage of advantageous prices by making their holiday plans early can easily find their dream vacation with TatilBudur's wide selection of hotels and tours. TatilBudur continues to provide uninterrupted service to its guests with 24/7 customer support and a secure booking platform.

Source: HORECA TREND and This is the holiday