Accor Turkey Celebrated a Successful Year with Its Business Partners and ALL Members

Accor, the leading brand of the global hospitality sector, has announced its determination to shape the future of Turkey in the tourism and hospitality sector on February 11, 2025. Swissotel The Bosphorus IstanbulThis special event brought together over 400 distinguished guests, including strategic business partners, leading figures from the business world and members of Accor's award-winning loyalty program ALL, to host a night celebrating innovation, strategic growth and strong partnerships.

This special evening offered a dynamic platform to showcase Accor's latest developments in Turkey. ALL innovations made to the program, special campaigns ve New projects focused on sustainable growth Accor's leadership in the sector was once again highlighted, while also honouring the company's successful year in Turkey and further consolidating the group's strong position in the region.

Mark Flower, Vice President Commercial Market Strategy, Accor Middle East, Africa and Turkey, drew attention to Turkey’s rapidly growing tourism sector and said: “Turkey is a strategic growth center for Accor. Turkey is expected to host more than 2025 million international visitors by 70 and the tourism sector is expanding every year. This great potential offers significant opportunities for Accor. We have a portfolio that will meet the expectations of all types of travelers with our various luxury, lifestyle, premium, mid-scale and economy brands. Our strategy is not only to increase the number of our hotels; it is also to ensure sustainable and strategic growth, develop strong partnerships and offer real value to our guests and business partners.”

Flower also highlighted the importance Accor places on loyalty programs and partnerships. ALL Meeting Planner 'Let's Make It' campaign will continue, stating that ALL members can earn double reward points for reservations made at participating hotels and benefit from special discounts of up to 10% on accommodation. It also announced that an additional 5% discount will be offered to guests who attend the event, once again demonstrating Accor’s commitment to rewarding its business partners.

Sinan Köseoğlu, Vice President of Operations for Accor Türkiye Premium, Mid-Scale & Economy Brands Emphasizing the great potential in Turkey’s tourism sector, Accor said: “With its broad portfolio of more than 45 brands, Accor not only sets new standards in the sector, but also redefines the guest experience. Looking ahead to 2025, we will continue to further expand our presence in Turkey, introduce innovations and ensure sustainable growth in the tourism sector. We will achieve this with the support of our strong business partners.” Koseoglu, He underlined Accor’s long-term commitment to the Turkish market, adding: “We currently have 80 hotels operating in Turkey and 12 new projects under development. More than 80% of our hotels have completely eliminated single-use plastics. Our carbon emission reduction projects and food waste monitoring programs are actively carried out. In addition, 85% of our hotels have received or are in the process of receiving ecological certifications. This clearly shows that Accor is a leader in sustainable tourism.”

While unforgettable moments were experienced during the night, famous artist Emre Altuğ and DJ David Şaboy took the energy of the event to the top.

As Accor continues to expand its presence in Turkey, it aims to maximize guest experience, develop strong partnerships and advance sustainable tourism practices. Looking to the future with a clear vision, Accor will continue to be a trusted leader in Turkey’s evolving hospitality sector with its commitment to responsible growth, operational excellence and setting new benchmarks in the sector.

Source: HORECA TREND and Accor Türkiye