Soa Toplu Yemek Announced Its 2024 Food Preferences | HORECA TREND
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Soa Group Food Announces 2024 Food Preferences

SOA Toplu Yemek, which provides food service to 15 thousand people daily in 60 different cities by producing on-site in the production facilities and offices of leading companies in Turkey, announced its food trends for 2024. While the most preferred food by employees last year was tas kebab, healthy and sustainability-oriented preferences began to come to the fore in menu choices.

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Stating that the work-from-home period is slowly coming to an end, SOA Toplu Yemek Board Vice President Melih Can Kocabaş said, “Employers have to offer attractive fringe benefits to attract employees to the office. Lunches come first. Options for special dietary needs such as vegan and gluten-free have increased.”

SOA Toplu Yemek, which provides food service to 60 thousand people daily by producing on-site in the production facilities and offices of Turkey's largest industrial enterprises, announced that the most preferred meal by employees in 2024 was tas kebab. Following tas kebab, the most preferred traditional dishes were Izmir meatballs, chicken roti, chickpeas with meat, potato oturtma, and moussaka, while chicken/meat wrap and hamburger from street food were among the most demanded options.

Expectations for Snacks and Treats Are Increasing

SOA Toplu Yemek announced that health preferences and sustainability are more prominent in menu choices, while the main dishes preferred by new generation employees are street flavors, bowl menus and grilled products. While flavors from world cuisines are included in special occasion food menus, it was observed that employees' expectations for snacks and treats in addition to meal services increased.

Offering a Variety of 'Personalized Meals' for the Return to the Office

Explaining that the concept of communal dining has evolved from traditional table d'hôte meals to restaurant-quality service after the pandemic period, SOA Mass Catering Board Vice Chairman Melih Can Kocabaş said, “The period of working from home is slowly coming to an end. Employers have to offer attractive fringe benefits to attract employees to the office. Lunch is at the forefront of these. Individuals' freedom of choice has also come to the fore. Instead of an imposed fixed menu type, multi-choice menus that suit personal nutritional needs make employees happier. Options for special dietary needs such as vegan and gluten-free have also increased. Flexible meal times and the architectural features of cafeterias have gained importance. Companies that continue with hybrid working arrangements have made meal service times and locations flexible according to the days and hours employees spend in the office.”

Weights Increased in Factories

Stating that the brand of the products used in the kitchens is becoming more and more important every day, Kocabaş said, “A period has begun in which the employment of personnel suitable for the dynamics of the project and versatile and innovative chefs have gained importance. In the factories; more filling, high-calorie meals have been added to the menus, and improvements have been made in the grams.”

'Those Who Adapt to Change Will Win in 2025'

SOA Toplu Yemek Vice Chairman Kocabaş said that while the commitment to traditional flavors continues in 2024, healthy and personalized nutrition trends are also gaining momentum. Stating that in their analyses as SOA Toplu Yemek, they have seen that sustainability-focused menus and flexible meal solutions are increasingly preferred, Kocabaş said, “As we enter 2025, new technologies, more innovative meal options and an employee-focused service approach await the sector. It is no longer enough to just offer a satisfying meal; brands that bring flexibility, variety and quality together are coming to the fore. In today’s world, the motto “those who keep up with change win” is also valid in the food sector! We will closely follow which flavors and trends will come to the fore in 2025.”

Source: HORECA TREND and SOA Mass Catering

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Catering

Catering Türkiye Attracted Great Attention at ANFAŞ Food Product Fair

The digital transformation in the HORECA and catering sectors was one of the prominent topics of the fair, which was attended by 71 industry professionals from 50.000 countries. Orbis Media Information and Communication Technologies General Manager Okan Yüksel, who attended the fair with the Catering Turkey and HORECA TREND brands, expressed their great pleasure in taking part in the fair.

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Between 28-31 January 2025 Antalya ANFAŞ International Fair and Congress Centerheld in ANFAŞ 31st International Food and Beverage Specialized Fair, took the pulse of the sector again this year. The fair, which was held with the participation of more than 71 sector professionals from 50.000 countries, Catering Turkey The stand attracted great attention.

Catering Turkey ve HORECA TREND participating in the fair with their brands Orbis Media Information and Communication Technologies, has taken important steps towards strengthening sectoral collaborations by establishing one-on-one contact with professionals in the food and beverage industry.

Okan Yüksel: “The Great Interest Made Us Happy”

Making evaluations after the fair, Orbis Media Information and Communication Technologies General Manager Okan Yuksel, expressed his satisfaction with the great interest shown to Catering Turkey. Yüksel used the following expressions in his statement:

“ANFAŞ Food Product Fair was a very valuable event for us in terms of strengthening our ties with the sector and revealing the potential of Catering Turkey. The great interest in our stand is the biggest indicator that we are moving forward with the right vision. At the fair, we had the opportunity to both deepen our relations with our current members and provide new participation to our platform. This event allowed us to expand our areas of cooperation by meeting with professionals in the sector one-on-one.”

Catering Türkiye Became the Meeting Point of the Sector

Throughout the fair, the Catering Turkey stand was a popular destination for many local and foreign industry professionals. In addition to catering companies that are members of the platform, many companies that are not yet members also visited the stand to get information about digital solutions. In addition, the meetings held with supplier companies that showed interest in innovative services for the HORECA sector formed an important basis for future collaborations.

Digital Transformation Vision Attracts Attention

Digital transformation, one of the main themes highlighted at the fair, Catering Turkey It was also an important agenda item for . Professionals visiting the stand had the opportunity to closely examine the digital solutions and innovative approach offered by the platform to the sector. In the one-on-one meetings held throughout the event, the conveniences brought by the platform to the sector were explained in detail.

Sectoral Collaborations Are Getting Stronger

The hundreds of contacts made during the fair were an important step in Catering Turkey's goal of strengthening sectoral collaborations. During the event, the platform held successful meetings to increase the satisfaction of its existing members and to ensure new participation in the sector.

Okan Yüksel stated that they believe that the connections gained during the fair will contribute to the growth of both the platform and the sector in the future: “This event was a meeting where we laid the foundations of new projects and established strong ties with professionals in the sector. As Catering Turkey, we strengthened our motivation to further increase our contribution to the sector.”

A Participation That Shapes the Future of the Sector

ANFAŞ 31st International Food and Beverage Specialized Fair has become a platform that shapes the future of the sector and Catering Turkey It has opened the door to new collaborations for the platform. The platform will continue to make a name for itself with innovative solutions in the coming period, further strengthening its position in the sector.

Catering TurkeyFollowing this success at the fair, it aims to contribute to sectoral growth and bring its digital transformation vision to wider audiences.

Source: HORECA TREND and Catering Türkiye

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Catering Türkiye at ANFAŞ Food Product Fair

Participants visiting the Catering Turkey stand at the fair will be able to obtain detailed information about the platform’s contributions to the Turkish catering sector. The digital transformation theme at the fair will pave the way for discussions on technologies and business models that shape the future of the sector.

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Catering Türkiye is one of the largest food and beverage fairs in Turkey. ANFAŞ 31st International Food and Beverage Specialized FairIt is preparing to take its place in the 28-31 January 2025. Antalya ANFAŞ International Fair and Congress CenterThe event, which will be held at , will host industry professionals from all around the world.

Catering Turkey, aims to meet with professionals in the sector with its services and digital transformation-focused vision at the fair. The platform, which is the largest marketplace in Turkey focused on the catering sector, plans to establish connections with both member catering companies and new companies in the sector at the fair. In this context, the services offered by the platform and innovative solutions in the sector will be introduced to visitors.

“This Fair is a Great Opportunity for the Sector”

General Manager of Orbis Media Information and Communication Technologies Okan Yuksel, stated that participating in the ANFAŞ Food Product Fair provides an important opportunity to strengthen ties with the sector. Yüksel made the following statement on the subject:

“As Catering Turkey, we are very happy to be at the ANFAŞ 31st International Food and Beverage Specialization Fair. At the fair, we aim to come together with the leaders of the catering sector and the suppliers who determine the trends of the future, to discover cooperation opportunities and to strengthen our sectoral ties. We also aim to contribute to the development of the sector by introducing the digital transformation solutions offered by our platform.”

“We are waiting for all sector professionals”

At the fair, Catering Turkey Participants visiting the stand will be able to obtain detailed information about the contributions of the platform to the Turkish catering sector. The digital transformation theme at the fair will pave the way for discussions on technologies and business models that shape the future of the sector. In this context, Catering Turkey will share its innovative solutions and sectoral transformation vision offered through the platform with visitors.

In addition, one-on-one meetings will be held with professionals in the sector at the Catering Turkey stand throughout the fair and the advantages of being a member of the platform will be conveyed. Various promotions and interactive meetings will be organized throughout the event, offering participants a unique fair experience.

A Meeting That Will Add Value to the Sector

The ANFAŞ Food and Beverage Specialization Fair, which will be held for the 31st time this year, aims to host more than 50.000 industry professionals from all over the world. With participation expected from 71 countries, the fair will enable important collaborations and new opportunities in the HORECA and catering sectors.

Catering Turkey will be an important meeting point for sectoral information exchange, cooperation and new projects at the ANFAŞ 31st International Food and Beverage Specialization Fair. All participants visiting the Catering Turkey stand throughout the fair will have the opportunity to discover innovative solutions that shape the future of the sector and establish strong business connections.

 

Source: HORECA TREND and Catering Türkiye

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Turkey's Catering Marketplace: Catering Türkiye

Catering Turkey, which brings together corporate and individual food needs under one roof, continues to grow as the leader of the sector. Catering Turkey is Turkey's largest catering marketplace with 59 catering companies in 822 cities.

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While the catering sector continues its rapid growth in Turkey, Catering Turkey, which brings together companies serving in the sector and customers, has achieved significant success by bringing together 59 catering companies in 822 cities on a single platform. Catering Turkey, Turkey's largest catering marketplace (www.cateringturkiye.com), in addition to being a reliable guide for those looking for catering services, it also offers a unique visibility opportunity for companies operating in the sector.

Customers and Companies Come Together with Catering Türkiye

Catering Türkiye offers a user-friendly platform to meet many different catering needs, from corporate events to weddings, from special invitations to factory meals.

Users can compare catering companies on the platform, easily contact the companies they choose, and receive the most appropriate service.

Leader in the Sector with 822 Companies

Catering Turkey is not only the leader of the sector, but also creates a constantly growing ecosystem. New catering companies join the platform every month.

Okan Yüksel, General Manager of Orbis Media Information and Communication Technologies, which includes many initiatives in the sector such as Catering Turkey, said, “Our aim is to ensure that those looking for catering services can easily reach the companies that provide the best service. At the same time, we offer a digital showcase for catering companies to grow their businesses. We are happy to bring together catering companies from all over Turkey and their potential customers.”

Yüksel stated that companies that are members of the platform have received 12 million views through Catering Turkey in the last 1.6 months. The number of customer referrals from Catering Turkey to member companies was 86.429 during this period. (Approximately 12% of the 1.6 million views obtained on the platform in the last 5.4 months were converted into customer referrals to member companies.)

Turkey's Largest Catering Marketplace

Leading the sector as Turkey's largest catering-focused marketplace Catering Turkey, continues to create value for both companies and customers. With its expanding network in 59 cities, the platform sets a new standard in the sector by making catering services easy, accessible and reliable throughout Turkey.

 

Source: HORECA TREND and Catering Türkiye

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