Restaurant

Terra Pizza Successfully Achieved Its 2024 Goals

Terra Pizza, Turkey's local brand, continues its growth in the sector without slowing down by reaching its target of 200 restaurants. Terra Pizza, which achieved great success by opening 2024 new branches in 58, reached a total of 47 restaurants in 200 provinces. Terra Pizza, which reached more consumers with the strategic growth it achieved throughout the year, will continue to increase its influence in the market by offering its delicious products to a wide audience.

It was published

10 months ago

January 2, 2025

Elif Akin Yuksel

Terra Pizza Successfully Achieved Its 2024 Goals | HORECA TREND

A Difference Was Made with New Products Throughout the Year

2024 was the year of innovations for Terra Pizza. The brand made significant expansions in its product range with R&D studies that prioritized consumer expectations. The Giant Mixed with Cheddar and Giant Sucuk pizzas, which were included in the pizza category during the year, were very popular. Giant Sandwiches made with hot pizza dough, which were added to the menu in the past months, met with pizza lovers with their Mixed and Crispy Chicken varieties. Terra Pizza's popular product "Bol Bol" was the most preferred pizza this year as well. In addition, Terra Pizza accompanied the flavor landscapes that meet in the east and west at 33 different tasting events organized all over Turkey. With these events, Terra Pizza brought its products to a wide audience.

Growth Focused on Quality and Customer Satisfaction

Terra Pizza continued to offer quality and reliable products without interruption throughout 2024. With the warm and friendly atmosphere in its restaurants, it became the address of not only taste but also togetherness and sharing. The meticulous selection of ingredients used in production processes and the customer-oriented approach have become one of the most important factors in the growth of the brand.

Target for 2025: 250 Branches

Terra Pizza managed to grow rapidly in 2024 with its franchise investors and the win-win system it offers. It aims for much faster success in 2025 by supporting the expansion of existing investors in the system and adding new investors. The brand plans to reach 250 branches in the new year and focuses on taste, customer satisfaction, quality and reliability in its growth strategy. It also aims to offer user-friendly experiences by accelerating ordering processes with digitalization investments.

Terra Pizza CEO F. Emrah Peker: “2024 was a year full of both growth and innovation for Terra Pizza”

Terra Pizza CEO F. Emrah Peker, in his assessment of 2024, said, “We reached more consumers by expanding our number of branches and met the expectations of pizza lovers in the best way with the new products we added to our menu. We will continue to grow in 2025 with our approach focused on quality, taste and customer satisfaction. As Terra Pizza, we are determined to carry our success even further together with both our employees and investors.”

Innovative Products and Growth-Focused Steps in 2025

Terra Pizza aims to continue to strengthen its position in the sector with innovative products and growth-oriented strategies in 2024, as it did in 2025.

Source: HORECA TREND and Terra Pizza

Restaurant

Master Dönerci Redefines the World of Flavor with Its New Image

With its "Redefining a Familiar Taste" campaign, Usta Dönerci is redefining its brand identity, presenting its guests with a modern, energetic, and contemporary image. Reflecting its renewed concept in both the restaurant atmosphere and the flavors on its menu, the brand combines classic flavors with today's trends. With its new visuals and innovative menus, Usta Dönerci makes the döner experience fresh, satisfying, and enjoyable.

It was published

22 hours ago

7 Nov 2025

Aren Deniz

Master Dönerci Redefines the World of Flavor with Its New Image | HORECA TREND

Master Donerannounced a radical transformation with its "A New Take on a Familiar Taste" campaign. With its refreshed image, contemporary concept, and fresh visuals, the brand is taking the döner experience to a whole new level. With its modern, energetic, and welcoming atmosphere, Usta Dönerci offers guests an innovative, delicious, and satisfying experience.

Nine new restaurants, now open with a redesigned image, are a powerful reflection of Usta Dönerci's transformation. The restaurants, located in Marmarapark Shopping Mall, Hilltown Shopping Mall, Historia Shopping Mall, Piazza Shopping Mall, and Kozzy Shopping Mall in Istanbul; Optimum Shopping Mall and Ankamall in Ankara; Optimum Shopping Mall in Gaziemir in Izmir; and Espark in Eskişehir, introduce the brand's brand new face to döner enthusiasts.

Familiar Tastes, With a Brand New Interpretation

"The New Take on a Familiar Taste" isn't just a campaign; it's the start of a brand new journey, where Usta Dönerci reinterprets classic flavors with a modern perspective. The innovative menu items are a delicious reflection of this transformation. The Chicken Döner Wrap combines a crispy fried chicken döner with new sauces, transforming a familiar flavor into a contemporary experience. The Chicken Mixed Bi'Kase offers a satisfying and fun alternative, served with special Gyro sauce, rice, crispy potatoes, and Mediterranean greens. Favorites like İçli Köfte (Stuffed Meatballs), Hummus, and Halloumi are also reintroduced with a modern twist in the "Crispy Snacks" format.

Refreshed in every detail, from its visual world to its menu, Usta Dönerci invites döner enthusiasts to rediscover its "New Take on a Familiar Taste." With nearly 200 restaurants across Turkey, the brand offers a modern take on the döner experience.

Source: HORECA TREND and Master Doner

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Restaurant

Long Bar Live Nights Continue with November Program

Long Bar, one of Raffles Istanbul's most beloved venues, is livening up November with live performances from renowned artists. With its revamped Long Bar Live stage featuring delicious flavors and signature cocktails, it will be a highlight of the city's nightlife throughout the season.

It was published

3 days ago

5 Nov 2025

Zafercan Çapar

Long Bar Live Nights Continue with November Program | HORECA TREND

Long Bar, continues to offer its guests enjoyable moments with its modern, friendly atmosphere and special flavors. Throughout November, Ezgi Ayçe, Demet Sağıroğlu, Fetih Erkoç, Bora Öztoprak, and Barbaros will be performing on the Long Bar Live stage.

The Long Bar Live program, which can be attended at a table, a lounge, in front of the bar or in a bistro setting, begins with dinner at 20:00, continues with live music at 22:00 and DJ performance at 23:45.

The Long Bar Live night, where fresh and unique flavors come together, features a set menu that begins with homemade foccacio bread and North Aegean cold-pressed olive oil, burrata salad, fresh artichokes with shrimp, spicy chickpea bruschetta, and mushroom arancini. Main courses include Aegean Herb Ravioli and beef tenderloin, while a fruit tart and a shared mixed fruit platter leave guests with an unforgettable taste.

Raffles Istanbul Long Bar Live November Programme:

November 1 – Ezgi Ayçe

November 8 – Demet Sağıroğlu

November 15 – Fatih Erkoç

November 22 – Bora Oztoprak

November 29 – Barbaros

Source: HORECA TREND and Long Bar

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Restaurant

HD İskender, PİDEM and Makarnam Opened at Their New Address

HD İskender, PİDEM and Makarnam, modern brands of traditional cuisine, opened their restaurants in Istanbul Financial Center.

It was published

3 days ago

5 Nov 2025

Aren Deniz

HD İskender, PİDEM and Makarnam Opened at Their New Address | HORECA TREND

Türkiye's popular restaurant brands HD Iskender, PIDEM ve My pasta, began operating with its new branches in the Istanbul Financial Center on November 3, 2025. The three brands will contribute to the region's rapidly evolving business and lifestyle atmosphere with restaurants that combine flavor, quality, and accessibility.

HD İskender combines inspiration from our country's İskender culture with meticulously prepared meat, special sauces, friendly service, and competitive pricing. It aims to offer every guest the beloved İskender flavor in a warm and welcoming atmosphere.

PIDEM aims to offer its consumers the indispensable part of our tables, pita, with its purity, freshness, appetizing and abundance, with its fresh dough, high-quality ingredients and touches on traditional taste, a national value that is proudly embraced in our country, at affordable prices.

Makarnam continues to personalize every order by combining fresh pasta made with carefully selected ingredients with unique sauces. Makarnam offers a delightful dining experience for its guests and will also be offering takeaway service through Yemeksepeti, Trendyol Yemek, Migros Yemek, and Getir.

The three brands' new restaurants in the Istanbul Financial Center are bringing a breath of fresh air to the region's food and beverage scene with their modern designs, comfortable spaces, and rich menus. They're creating a new meeting point for diners seeking quality, fast, and delicious dining at any time of day.

Source: HORECA TREND and HD İskender, PİDEM, My Pasta

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