Intense training not only increases the performance of athletes, but also seriously challenges the body. At this point, the right food selection plays a critical role in muscle development, energy production and overall health. This is where the traditional but effective superfood of the table, chickpeas, comes into play.

Stressing the importance of plant-based protein sources, Duru Gıda Nutrition Consultant Dietitian Emine Uluçay says, “Chickpeas are rich in fiber and minerals as well as high-quality protein. They should definitely be included in athletes’ nutrition for muscle repair, energy needs and immune system support.”

Increases Stamina, Maintains Energy Levels

Micro muscle breakdowns that occur during training increase the body's need for protein. Uluçay says, "Chickpeas are not only a powerful source of protein; they also provide long-term energy with their complex carbohydrate structure. They maintain blood sugar balance, increase endurance and help carry oxygen to the muscles with the iron they contain."

Chickpeas, which are full of vital minerals such as iron, magnesium, zinc and B vitamins, help athletes meet their increased mineral needs naturally. They also support cardiovascular health thanks to their low saturated fat content. According to Uluçay, “Chickpeas should definitely be on the table for both performance and long-term health.”

A Practical and Powerful Option for Athletes

In the increasingly conscious nutrition trend, chickpeas stand out both as a source of plant-based protein and with their practicality. This miraculous legume, which can be used in many recipes from soups to salads, snacks to main dishes, is quickly becoming an indispensable part of athletes' menus.

Source: HORECA TREND and Duru Food 

As one of the closest business partners of the food and beverage industry, we respond to the needs of industry professionals with 35 years of experience. Metro Turkey, announced the 'Metro Fish Team', which it has further strengthened and specialized with its fast and high-quality service approach, with a commercial film.

Metro Turkey, which follows every step from the net to the plate with the Metro Style quality approach and offers more than 100 types of fish it carries to the shelves with 100% traceability, will bring together its customers with a reliable and high-quality product variety with a personalized service experience. Metro Turkey, which assigns a special customer representative to each business with the 'Metro Fish Team' it has established, is with businesses whenever they want with the complete service it offers in every subject from the supply of various types of fish to the proper sorting process.

The new advertising campaign, which makes one say “Those who know a good fish also know a good team”, bears the signature of Punch BBDO and is directed by Ali Yorgancıoğlu.

Tag:

Advertising: Metro Turkey

Advertiser Representatives: Elif Yalt Baseski, Baris Cesur, Beyza Bayrak

Advertising agency:Punch BBDO

Creative Partner: Ali Musa Pacha

BCC:Arkin Kahyaoglu

ECD:Ercin Sadikoglu

CSO:Yelda Aktuna

Deputy General Managers:Gulin Erdogan, Koray Ozturk

Creative Director:Tolga Ozbakir

Creative Team Leaders: Tugce Kadioglu, Demeter Listens

Art Director: Peace Honor Sea

Copywriter: Story Avaroglu

Strategy: Selin Aktaş Çam, Melisa Bakar

Account Director: Esra Belsan

Customer Supervisor: Ayfer Ozaslan

Producer:Nurcan Habip, Begum Kaptanoglu

Production Company: DCC Movie

Yönetmen: Ali Yorgancioglu

Source: HORECA TREND and Metro Türkiye

The leader of the frozen food and margarine sectors in Türkiye crayfishwill continue on its path as Besler Gıda by renewing its corporate identity in line with its strategic goals.

The company, which meets millions of consumers in different categories such as frozen food, oil, canned food and vegetables with its wide product portfolio and strong leading brands in the market, has implemented this change with the aim of creating a structure that will more accurately reflect its long-term growth vision in the new period. 

The name Besler, which reflects the company's focus on the food sector, which is its core business, in a simple and powerful way, was chosen because it also includes the company's sustainable growth vision, its transformative impact on agriculture and food systems, and its goal of creating value on a regional scale. In this context, the company logo and corporate visual language were updated to create a modern and holistic brand identity that is compatible with the way of doing business based on sustainability, accessibility, and quality. 

Maintaining its leading position in the frozen food, margarine and oil categories, the company has made its activities more holistic and future-oriented with its new brand identity. 

Mert Altınkılınç: “Change Will Strengthen Our Leadership in Food by Carrying It to Different Geographies”

Evaluating the new period Besler CEO Mert Altinkilinc, noted that they will continue their transformative leadership with their strong product portfolio, wide distribution network, dynamic business model and innovative vision in the wide ecosystem they affect. Altınkılınç continued his words as follows: “Today, we are a leading food company in the food sector with approximately 16 products and 1500 brands in 57 categories. We continue on our path as Besler by expanding our goal of being a food company that not only inspires today but also shapes the future with our reliable and leading brands focused on sustainability. 

We see this change as an important step within the scope of our company's strategic vision for the coming period, and we believe that it will strengthen our leadership in the food sector by carrying it to different geographies.  As Besler, we will continue to work with our mission to make safe and quality food accessible to everyone, while continuing our growth strategies on the axis of innovation, digitalization and sustainability in the new period.”

Source: HORECA TREND and Besler Food