Nutella Lovers Had an Unforgettable Start to the New Year

Nutella, the taste of happiness, hosted a unique event as we entered the new year. 16 Nutella lovers who wanted to experience the joy of the new year with Nutella and won tickets through the Nutella app with the points they collected, participated in the 'New Year Flavors Workshop'. Hosted by Mert Vidinli, a well-known name in the television and social media world, the participants had a day full of pleasure and entertainment accompanied by delicious moments.

In this special event where Nutella enthusiasts came together at Eataly Mutfak, participants had the chance to prepare Nutella New Year's cupcakes and cinnamon rolls with Chef Claudio Chinali. The desserts prepared under the guidance of the chef showed how Nutella can play a leading role in different recipes and how it can crown New Year's tables with its deliciousness.

Nutella Marketing Regional Manager Tiziano Corti said, “As Nutella, we believe in the power of happiness and sharing. With the New Year Flavors Workshop, we both offered our consumers an unforgettable experience and once again emphasized the happiness that Nutella brings to the table. By organizing such events, we aim to strengthen the strong bonds that Nutella has established with our consumers and to make special moments like New Year's even more meaningful.”

Chef Claudio Chinali, who prepared the Nutella recipes, stated that the participants had a very enjoyable time and said, “Cooking with a unique flavor like Nutella is always a different pleasure. In this workshop, we both had fun and discovered the delicious touch that Nutella adds to desserts. While preparing our recipes that will color the New Year's tables, we felt the power of creativity and sharing.”

Source: HORECA TREND and Nutella