McDonald's Turkey's "Side by Side" Campaign | HORECA TREND
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McDonald's Turkey's "Side by Side" Campaign

Launching the “Side by Side” campaign, which emphasizes its strong domestic supply chain, product quality and employee experience, McDonald's Turkey goes beyond being a restaurant chain and conveys the sincere bond it has established to the audience with the real stories of its employees, farmers and suppliers from all over Turkey.

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The world's most valuable quick service restaurant McDonald's Türkiye, has launched its new advertising campaign. Bringing to the screen the steps it has taken with Turkey and the lives it has touched since 1986, McDonald's Turkey features the sincere and inspiring stories of a wide structure ranging from restaurant employees to local suppliers in its "Side by Side" campaign.  

By Turkey's Side Since 1986

McDonald's Turkey, which supplies 98 percent of its products from well-established brands in Turkey, expresses its support for the National Women's Volleyball Team with the expressions "shoulder to shoulder" and its side-by-side with young people and children with the expressions "head to head" and "heart to heart" in its new commercials. The brand conveys the story of the sincere bond it has established with its consumers, employees, farmers and suppliers to the audience with the message "We are side by side with Turkey" in the commercial.

From Anatolian Lands to Restaurants…

In the commercial, which explains that McDonald's Turkey supplies the beef it uses in its menus from Namet and potatoes from Fine Food, a farmer from Bursa İnegöl proudly describes his collaboration with the brand with the words "You have to plant love so that you can reap the much-loved and famous potato" regarding the potatoes he supplies to McDonald's Turkey.

Their Dreams Come True with McDonald's Türkiye

McDonald's Turkey also featured its employees in the commercials of its new campaign. A "Guest Experience Leader" who started working at McDonald's Turkey to support the family economy and who continues to work with his children and wife, describes the brand as his second family. Another employee who works as an "Operations Manager" says that he quickly climbed the career ladder and quickly started working in the management team thanks to the opportunities offered at McDonald's Turkey, where he started working part-time.

McDonald's Türkiye 'Side by Side' Advertising Campaign Imprint:

Advertiser: McDonald's Türkiye

Advertiser Brand Representatives: Özdeş Dönen Artak, Tuğçe Altınsoy, Melis Aydemir, İrem Kara, Simge Akgün Birinci, Tuğçe Özarpacı

Advertising Agency: TBWA\Istanbul

CCO: İlkay Gürpınar

ECD: Volkan Karakaşoğlu

Group Creative Director: Mesut Koçarslan

Creative Director: Serdar Güngör

Creative Team: Orkun Süslü, İlayda Köroğlu, Lesli Luza, Eren Keskiner, Ezgi Kitapçı

General Manager: Tuğyan Çelik

Deputy General Manager / Business Development Director: Ömer Üstündağ

Brand Team: Çağla Yalçınkaya, Bediz Saylam, Yağmur Ayata, Levent Tüker, Seçil Karbo, Bihter Uzel

CSO: Toygun Yılmazer

Head of Strategy: Onur Aydin, Arda Sesli

Strategic Planning Team: Yunuscan Hısımcıl, Elif Sayın

Social Media Director: Burcu Çelenoğlu Aydın

Social media team: İdil Akıncı, Gizem Karakaya, Aslı Karatosun

Agency Producers: Nilay Meltem Ciğit, Canan Polat, Mert Adabaş, Tansu Ertürk, Elif Mermer

Optimization Team: Neslihan Güçim, Gözde Bilir

Side by Side Launch 

Production Company: Ptot Film

Director: Ozan Açıktan 

Producer: Işıl Ege 

Post Production: Roots

Voiceover: Engin Alkan

Song: MFÖ

Music Production: 3K1A

Employee & Supplier True Stories

Production Company: Organic Film

Director: Senem Bay

Producer: Cengizhan Fidan

Post Production: Sinefect

Song: MFÖ

Music Production: 3K1A

Source: HORECA TREND and McDonald's Türkiye

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Restaurant

“Ospitalità Italiana” Quality Certificate to 5 Italian Restaurants in Türkiye

Within the scope of the “Marchio Ospitalità Italiana” project, which aims to protect and popularize Italian culinary culture worldwide, the Italian Chamber of Commerce and Industry (CCIIST) awarded five distinguished Italian restaurants in Türkiye at a ceremony held at the Venetian Palace in Istanbul, with the participation of the Italian Ambassador Giorgio Marrapodi.

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The Italian Chamber of Commerce and Industry (CCIIST) presented quality certificates to five distinguished Italian restaurants in Türkiye within the scope of the “Italian Hospitality: Italian Restaurants in the World” (Marchio Ospitalità Italiana) project, which aims to protect and popularize the Italian gastronomy heritage worldwide.

At the award ceremony held at the Venice Palace in Istanbul under the patronage of the Italian Ambassador Giorgio Marrapodi; Eataly Istanbul, Filo D'Olio, Gina Kanyon, Monteverdi Ristorante and Terrazza Italia restaurants were honored with the “Marchio Ospitalità Italiana” quality certificate.

“This certification process represents a comprehensive commitment not only to the quality of the food, but also to the Italian culinary heritage, hospitality standards and cultural identity. Today, more than 60 Italian restaurants in 2.230 countries around the world have this prestigious certification. Behind these impressive figures lies a rigorous evaluation process that examines various aspects of the restaurant’s business, from the originality of the recipes to the quality of the ingredients, from the chef’s expertise to the atmosphere of the dining area,” said Stefano Kaslowski, President of CCIIST, during his speech at the ceremony.

Emphasizing that the award-winning restaurants’ dedication to Italian culinary culture enriches Türkiye’s gastronomic landscape and strengthens the cultural bridges between the two countries, CCIIST President Kaslowski said, “I look forward to seeing the ‘Marchio Ospitalità Italiana’ seal proudly displayed at these distinguished establishments and to their continued service as beacons of Italian culinary excellence in Türkiye.”

In his speech, Italian Ambassador Giorgio Marrapodi emphasized the important work of the five-award-winning restaurant, which brings the excellence of Italian cuisine to Türkiye by staying loyal to traditional Italian ingredients and recipes every day.

Awarded Restaurants 

Opened in Zorlu Center in 2013 Eataly, is a gastronomy center for Türkiye with its restaurants inspired by traditional Italian cuisine, fresh produce areas and practical culinary workshops.

A restaurant chain founded by Chef Danilo Zanna, with each branch inspired by a different Italian city Fleet D'Olio, offers original tastes of Italian cuisine and is included in the Gault&Millau gourmet guide.

One of the most exclusive Italian restaurants in Istanbul Gina, interprets traditional Italian cuisine with innovative touches and offers classic Italian flavors such as handmade fresh pastas, risottos and pizzas.

Located in Conrad Istanbul Bosphorus Monteverdic, brings the rich culinary heritage of Italy’s Lombardy region to Istanbul with the mastery of Chef Nicole Scandella. The restaurant was recently awarded the “Gourmet Table” award in the Gault & Millau Türkiye 2025 Guide.

Under the direction of conductor Claudio Chinali Terrazza Italia, blends traditional Italian recipes with the rich flavors of Türkiye, offering original flavors prepared with handmade pasta and fresh ingredients.

About the “Marchio Ospitalità Italiana” Certificate

The “Marchio Ospitalità Italiana” certificate, a prestigious quality measure used to evaluate the quality of Italian restaurants around the world, is awarded within the scope of a project carried out in collaboration with the Italian Chamber of Commerce (Unioncamere), the Italian National Tourism Research Institute (ISNART) and the Association of Italian Chambers of Commerce Abroad (Assocamerestero).

Restaurants are evaluated according to various criteria such as Italian identity and authenticity, quality of presentation, chef experience and competence, use of Italian DOP and IGP products, gourmet presentation, wine list and extra virgin olive oil quality, while the certificates are renewed annually, ensuring that the restaurants maintain consistently high quality standards.

Source: HORECA TREND and the Italian Chamber of Commerce and Industry (CCIIST)

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Restaurant

“Four Hands Dinner” Experience Bringing Chinese and Japanese Cuisine Together at Shang Palace

Shangri-La Bosphorus, Istanbul, is hosting a special meeting that will be closely followed by the gastronomy world at its award-winning restaurant Shang Palace on Thursday, May 15th.

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Chef Cheng Lu, the master of authentic Chinese cuisine, and Kenji Kume, the Executive Chef of Maromi, the refined representative of Japanese cuisine, come together for the first time in the same kitchen to create the “4 Hands Dinner” experience, which will be offered exclusively for tonight. The 8-course, meticulously curated menu, bearing the signature of two visionary chefs, will take guests on an unforgettable taste journey between two deep-rooted cuisines of Asia.

Istanbul's first Far East hotel, Shangri-La Bosphorus, Istanbul, is preparing to offer a new peak in fine dining experience by bringing together the cultural heritage of two great Asian cuisines at the same table at its signature restaurant, Shang Palace. The event is being organized three days later, exclusively for the evening of May 15th.

8-Stage Far East Menu Where Art and Modern Touches Meet

Shang Palace's Head Chef Cheng Lu, represents China's Cantonese and Sichuan cuisines with over 40 years of experience. Known for his authentic recipes, Lu will present the refined techniques and timeless flavors of Chinese cuisine to guests on this special night. Kenji Kume, who specializes in Japanese cuisine and has been serving as Maromi's Executive Chef for over 20 years, is known for his interpretation of classic Japanese cuisine with modern touches. Standing out with his aesthetic presentations and delicate balance of flavors, Kume brings the refined character of Japanese cuisine to the menu.

The menu brings together many elements, from Far Eastern seafood to traditional steaming techniques, from contemporary presentation styles to centuries-old flavors. In this exclusive experience consisting of eight stages; guests will be presented with creative plates such as oysters marinated in Shaoxing wine, “Lo Hei” sashimi, steamed bun with beef, Peking duck sushi, Tanmen noodles with foie gras, lychee crystal dessert and an elegant choux presented in the form of a swan. The menu is designed as a taste story that reflects the technical mastery and cultural richness of the two cuisines.

Make your reservation now so you don't miss this unique experience in the stylish and elegant atmosphere of Shang Palace.

Source: HORECA TREND and Shang Palace

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Restaurant

BigChefs Opens a New Page in Taste with Its New Summer Menu

Türkiye's leading full-service restaurant chain brand BigChefs* is preparing to welcome its guests with a brand new menu reflecting the freshness and comfort of summer as of May. Always focusing on customer satisfaction and flawless service with the motto of "Always better, always eat better", the brand is bringing traditional flavors together with modern interpretations and bringing them to its menu this season.

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It is possible to see the freshness of summer in all the products newly added to the BigChefs menu. In the new summer menu of BigChefs; “Beluga Lentil-Based Bulgur Salad”, which literally reflects the green spirit of summer with bulgur, beluga lentils, fresh herbs, and “Purslane-Ayran Soup” served cold, stand out as the coolest and most traditional of the summer menu.

Smoothies that add coolness to summer with dragon fruit, peach and peanut options take their place in BigChefs' new menu, while grapefruit, dragon fruit and peach flavored "Special Spring Waters" add an exotic taste to summer. BigChefs, which added Virgin Petit Beurre to its menu in moctails, one of the trending drinks of the recent period, also adds a fresh and light touch to its dessert menu with "Warm White Chocolate Mountain Berries". 

Indispensable Flavors

BigChef's new summer menu invites its guests to open a new page in taste. The most striking plates on the menu are candidates to be favorites of every season; "Big Shish Kebab" and "Chicken Schnitzel with Eggplant". Bringing together the strong ingredients of Anatolia, Big Shish Kebab stands out with both its devotion to local production and its taste. 

BigChefs' summer menu, which diversifies the classic flavor of chicken schnitzel, which is much loved by its guests, to suit every palate, features new schnitzel varieties with mushroom sauce and eggplant puree, as well as Chicken Milanese, whose flavor deepens with different cheeses. 

A Menu Enriched with Flavors That Can Be Consumed All Day Long 

The menu also includes a delicious plate that can be preferred all day long with sour cream, avocado, marinated salmon and fresh herbs on sourdough village bread. The “Fried Salmon Salad with Crispy Lentils”, which offers a healthy and nutritious meal with salmon pieces in teriyaki sauce and sprouted legumes that have been on the rise recently, emphasizes the lightness and freshness of the menu.

BigChefs, which invites a gastronomic discovery with each new menu, both inspires and emphasizes the sustainable approach in its cuisine once again with this selection prepared specially for the summer months. Saying “We are opening a new page in taste”, every page turned in the brand’s menu is inspired by nature, nourished by tradition and shaped by the expectations of the age.

Commitment to Sustainability and Safe Food

BigChefs prioritizes sustainability in its menu by supporting local producers with the “Women of the Soil” project. In addition, it continues its commitment to providing healthy and safe food to its guests with the Safe Food Certificate agreements made with the Association of Out-of-Home Consumption Suppliers (ETÜDER).

*According to the results of Deloitte “Türkiye Food Service Market Report” published in 2022.

Source: HORECA TREND and BigChefs

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