Arçelik Celebrated Telve's 20th Anniversary on World Turkish Coffee Day | HORECA TREND
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Arçelik Celebrated Telve's 20th Anniversary on World Turkish Coffee Day

Arçelik celebrated the 20th anniversary of Telve, the world's first automatic Turkish coffee machine, with a special event organized in collaboration with the Turkish Coffee Culture and Research Association. Hosted by Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, Can Dinçer, General Manager of Arçelik Turkey, Benay Bakışkan, Senior Sales Director of Arçelik, the enjoyable event, attended by Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, and Historian-Author Saffet Emre Tonguç, addressed the development of Turkish coffee culture from past to present and the steps that need to be taken to promote it in the world.

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Arçelik, the leading brand of home technologies, crowned the 20th anniversary of Telve, the world's first automatic Turkish coffee machine, with a special event held on December 5th, World Turkish Coffee Day. The event, organized in Şerefiye Cistern, reflecting the historical and cultural texture of Istanbul, in collaboration with the Turkish Coffee Culture and Research Association, was hosted by Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, Can Dinçer, General Manager of Arçelik Turkey, Benay Bakışkan, and with the participation of Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, and historian and author Saffet Emre Tonguç, as well as many guests.

Within the scope of the event, a panel titled “Arçelik Telve’s 20-Year Journey: Turkish Coffee and Culture” was held with the participation of Koç Holding Durable Consumer Goods Group President Fatih Kemal Ebiçlioğlu, Turkish Coffee Culture and Research Association Board President Nuri Çolakoğlu and historian and author Saffet Emre Tonguç, moderated by actor Yetkin Dikinciler. A pleasant conversation took place on the cultural importance of Turkish coffee, its future and Arçelik Telve’s contribution to this culture.

Fatih Kemal Ebiçlioğlu: “We Have Brought More Than 5 Million Coffee Grounds to Coffee Lovers So Far.”

Stating that the interest and demand for Turkish coffee is increasing day by day around the world, Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, “We continue to introduce traditional Turkish coffee culture to the world. Twenty years ago, Arçelik engineers developed Telve, which carries Turkish coffee culture to future generations in the most accurate way. By bringing a cultural heritage together with technology and innovation, it presented a cultural heritage beyond a beverage to the world. We took a pioneering step by carrying Turkish coffee, which represents a deep-rooted tradition as a symbol of friendship, sharing and hospitality, to international markets. In this process, Telve, which we have continuously developed with 88 patents, has become a cultural ambassador that carries the Turkish coffee tradition to all corners of the world over time. We have introduced more than 5 million Telves to coffee lovers worldwide so far. Today, we are happy that millions of coffee lovers in 32 countries experience the unique taste of Turkish coffee with Arçelik Telve.”

Benay Bakiskan: “4 out of Every 1 People Using Automatic Turkish Coffee Machines in Turkey Prefers Our Products”

Benay Bakiskan, Arcelik Senior Sales Director, “When we introduced the world's first automatic Turkish coffee machine Arçelik Telve to the market 20 years ago, we also created a new category. Promising the same flavor in every cup, Telve quickly became an indispensable part of homes and workplaces. Today, 4 out of every 1 people using an automatic Turkish coffee machine in Turkey prefers our products. In 100, the 2023th anniversary of our Republic alone, we reached the highest sales figure in our history and introduced approximately 500 thousand Telve to coffee lovers. We will continue to work passionately to ensure that this heritage reaches wider audiences with Telve, which integrates the Turkish coffee tradition into the modern world,” he said.

Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, “This year, we are celebrating the 10th anniversary of Turkish coffee being added to the list of world intangible cultural assets. Ten years ago, our friends and officials from the Ministry of Culture attended the meeting in Baku and made great efforts to make this decision by serving the delegates coffee they made with their own hands. I would like to commemorate, greet and thank those who contributed to this,” he said.

Historian and writer Saffet Emre Tonguç “Turkish coffee is an ancient heritage for these lands; it is one of the most precious traditions of our culture. Despite facing various bans throughout history, this value of ours has preserved its existence as a symbol of the importance our society gives to solidarity and sharing, and today it accompanies us at every moment of our lives, from marriage proposal ceremonies to daily conversations. Undoubtedly, it will continue to be an important carrier of our cultural identity and an indispensable part of our lives for years to come.”

In the event where Telve's 20th birthday and World Turkish Coffee Day were celebrated together, Turkish coffee tastings and various workshops were organized and various performances were performed. The theatrical show "There is Life in Telve", voiced by Yetkin Dikinciler, was highly appreciated. In the event, guests had the opportunity to experience Telve's unique taste as well as delicious beverages prepared with Arçelik's different coffee machines.

Source: HORECA TREND and Arcelik

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Our Ice Cream, Golf Ice Cream

The new commercial of Golf Dondurma, one of Türkiye's leading ice cream producers, where everyone can find a piece of themselves, has taken its place on the screens. Inspired by the moments that add flavor to the lives of everyone from 7 to 70, the commercial addresses the audience with the slogan "Enjoy the quality".

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With its innovative production approach and quality-oriented approach Golf Ice Cream, with its commercial specially prepared for the summer of 2025, says “whoever tastes its quality knows it” and shows that it accompanies the most enjoyable moments. In the commercial; from children running after the ice cream truck to family tables, from lovers to young people celebrating their graduation with ice cream, Golf Dondurma reveals the role of its products accompanying the joy of daily life through many scenes. Young people eating ice cream while playing in the park, mothers giving ice cream to their children after the game and warm moments such as ice cream being offered to children in the neighborhood grocery store strengthen the emotional atmosphere of the film and prove that it is Türkiye’s ice cream. Golf Dondurma, which is a guest in the house of everyone living in the neighborhood, is like a neighbor and friend that everyone loves.understands us, knows us well", it reveals its diversity with its colorful ice creams produced for children, and cones, sticks and sharing ice creams for adults.

The information reflected on the screen throughout the commercial reveals the product quality of Golf Ice Cream. With details such as 81 percent milk content, Silifke strawberries from its homeland, Belgian chocolate, flavor triangle, multivitamin content and 25 percent fruit ratio, the viewer feels that Golf Ice Cream brings together not only taste but also quality.

Source: HORECA TREND and Golf Ice Cream

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NESCAFÉ Gold Says “This Cup is on the Road to Art” 

Supporting access to art, NESCAFÉ Gold brings contemporary art education to different geographies with its new project carried out with Istanbul Modern.

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NESCAFÉ, Türkiye’s most beloved coffee house, continues to support art with its NESCAFÉ Gold brand. Having carried out the “This Cup Supports Art” project in collaboration with İstanbul Modern last year to reach more people with the digital productions of young artists, NESCAFÉ Gold is taking its work in this field one step further. Having implemented the “On the Path to Art” project prepared by İstanbul Modern in 2025 in collaboration with Migros, NESCAFÉ Gold has rolled up its sleeves to support the professional development of a total of 4 fine arts graduates in 100 different cities. Within the scope of the “This Cup Supports Art” project that removes borders, a total of 100 participants from Nevşehir, Mardin, Trabzon and Van will participate in face-to-face and online workshops. At the end of the project, participants will also be entitled to receive a participation certificate approved by İstanbul Modern.

Trainings Completed in Nevşehir and Mardin 

In the project where the development of the participants is supported with online training programs, the first of the face-to-face trainings was held in Nevşehir. The participants benefited from the 2-day “Human Impact” workshop with Prof. Necla Rüzgâr. At the Mardin stop of the project, the 2-day “Authentic Subject” workshop was held with Sabire Susuz. The participants had the opportunity to investigate and interpret the border between freedoms and interventions in the trainings.

NESCAFÉ Gold Part of the Journey of Inspiration, Production and Art 

Speaking about the project, Nestlé Turkey Beverages Business Unit General Manager Hüseyin Necdet Kalkan said, “As NESCAFÉ Gold, we accompany life with our coffee, and we believe that coffee is always intertwined with inspiration, production and art. With this belief, we continue to strengthen our steps on our artistic journey. Following our ‘This Cup Supports Art’ project, where we support young artists in digital production, and the ‘Timeless Curiosities’ exhibition that we sponsored, we took our project one step further. This year, we are happy to be able to offer artists from all over Türkiye the opportunity to deeply explore art culture.” Explaining that they have reached halfway through the project’s goal, Kalkan said, “We completed it with pleasure in Nevşehir and Mardin. It is very valuable for us to support the productions of young artists and contribute to their progress on their artistic paths. We cannot wait to meet with participants in new cities.”  

We Wanted to Contribute to Equal Opportunities in Art Education 

Drawing attention to the fact that the program offers a valuable opportunity for the development of the participants, Istanbul Modern Education and Social Projects Director Neslihan Varol said, “As a museum, we wanted to extend the art education opportunities we offer in Istanbul outside of Istanbul in order to contribute to equal opportunities. We hope to support the professional development of young people who graduate from fine arts departments and want to continue their careers by offering them sharing-oriented learning experiences.”

NESCAFÉ Gold Becomes Arbitrary Support 

Migros FMCG Food Marketing Director Caner Yaman said, “The On the Road to Art project is very valuable in terms of supporting our young artists. As a continuation of the project we started with NESCAFÉ Gold last year and carried out in collaboration with Istanbul Modern, this time, 100 young artists from various cities will receive art training. We will support these trainings with every NESCAFÉ Gold product purchased from our Migros stores and Migros application. We would like to thank everyone who contributed to the project and all our customers who contributed to this project by purchasing NESCAFÉ Gold.”

Istanbul Modern will continue its art journey in collaboration with NESCAFÉ Gold and Migros in Trabzon in May and Van in June.

Source: HORECA TREND and NESCAFÉ

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In addition to its superior production quality, it also stands out with its innovative approach to porcelain. Portland, will take part in Hostech 2025 with its various product groups developed specifically for the accommodation and hospitality sector. Starting with its new collection Dolce Vita, which extends from ancient times to the present day, all special series promise a unique dining experience to fair visitors. Porland, which will host participants from more than 150 countries, will once again shed light on the future of the sector with its designs reflecting care, design and quality with its rich product range available in more than 30 countries.

“Stylish Presentations Meet Professional Durability”

Porland, which brings aesthetics and elegance to tables with its stylish collections, draws attention with its innovative approach to porcelain while offering hygienic and long-lasting use with its ISO 9001 certified products that undergo a four-stage quality control process and glazing technologies that offer functionality. Porland, which makes you feel professional quality with every touch with its edge cracking guarantee, structure resistant to sudden temperature changes and intensive dishwasher cycles, has developed product groups specially for hotels and restaurants, designed in a way that will not compromise on quality even in the most difficult conditions of industrial kitchens.

“Elegance and Durability for Gastronomy Professionals”

Emphasizing that Hostech by TUSID Fair, which is considered one of the most important meetings of the industrial kitchen world, offers great opportunities for local and foreign participants, Porland Board Member İmge Pamukçu, “We are closely following the value offered to our sector by Hostech by TUSID Fair, the largest HoReCa sector meeting in Eurasia, and we are very excited to introduce our innovative products that will meet the needs of the gastronomy world. We are ready to inspire the sector again this year with our wide product range that can address the expectations of users in different segments, our experience of nearly half a century and our original designs. We will be very happy to host sector professionals and business partners at our stand at the fair where we will introduce our collections that reflect Porland's quality and elegance and have superior durability.” he said.

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Porland will welcome its visitors at Hall 8, Stand 823 at Hostech by Tusid.

Source: HORECA TREND and Porland

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