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Arçelik Celebrated Telve's 20th Anniversary on World Turkish Coffee Day

Arçelik celebrated the 20th anniversary of Telve, the world's first automatic Turkish coffee machine, with a special event organized in collaboration with the Turkish Coffee Culture and Research Association. Hosted by Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, Can Dinçer, General Manager of Arçelik Turkey, Benay Bakışkan, Senior Sales Director of Arçelik, the enjoyable event, attended by Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, and Historian-Author Saffet Emre Tonguç, addressed the development of Turkish coffee culture from past to present and the steps that need to be taken to promote it in the world.

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Arçelik Celebrated Telve's 20th Anniversary on World Turkish Coffee Day | HORECA TREND

Arçelik, the leading brand of home technologies, crowned the 20th anniversary of Telve, the world's first automatic Turkish coffee machine, with a special event held on December 5th, World Turkish Coffee Day. The event, organized in Şerefiye Cistern, reflecting the historical and cultural texture of Istanbul, in collaboration with the Turkish Coffee Culture and Research Association, was hosted by Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, Can Dinçer, General Manager of Arçelik Turkey, Benay Bakışkan, and with the participation of Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, and historian and author Saffet Emre Tonguç, as well as many guests.

Within the scope of the event, a panel titled “Arçelik Telve’s 20-Year Journey: Turkish Coffee and Culture” was held with the participation of Koç Holding Durable Consumer Goods Group President Fatih Kemal Ebiçlioğlu, Turkish Coffee Culture and Research Association Board President Nuri Çolakoğlu and historian and author Saffet Emre Tonguç, moderated by actor Yetkin Dikinciler. A pleasant conversation took place on the cultural importance of Turkish coffee, its future and Arçelik Telve’s contribution to this culture.

Fatih Kemal Ebiçlioğlu: “We Have Brought More Than 5 Million Coffee Grounds to Coffee Lovers So Far.”

Stating that the interest and demand for Turkish coffee is increasing day by day around the world, Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, “We continue to introduce traditional Turkish coffee culture to the world. Twenty years ago, Arçelik engineers developed Telve, which carries Turkish coffee culture to future generations in the most accurate way. By bringing a cultural heritage together with technology and innovation, it presented a cultural heritage beyond a beverage to the world. We took a pioneering step by carrying Turkish coffee, which represents a deep-rooted tradition as a symbol of friendship, sharing and hospitality, to international markets. In this process, Telve, which we have continuously developed with 88 patents, has become a cultural ambassador that carries the Turkish coffee tradition to all corners of the world over time. We have introduced more than 5 million Telves to coffee lovers worldwide so far. Today, we are happy that millions of coffee lovers in 32 countries experience the unique taste of Turkish coffee with Arçelik Telve.”

Benay Bakiskan: “4 out of Every 1 People Using Automatic Turkish Coffee Machines in Turkey Prefers Our Products”

Benay Bakiskan, Arcelik Senior Sales Director, “When we introduced the world's first automatic Turkish coffee machine Arçelik Telve to the market 20 years ago, we also created a new category. Promising the same flavor in every cup, Telve quickly became an indispensable part of homes and workplaces. Today, 4 out of every 1 people using an automatic Turkish coffee machine in Turkey prefers our products. In 100, the 2023th anniversary of our Republic alone, we reached the highest sales figure in our history and introduced approximately 500 thousand Telve to coffee lovers. We will continue to work passionately to ensure that this heritage reaches wider audiences with Telve, which integrates the Turkish coffee tradition into the modern world,” he said.

Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, “This year, we are celebrating the 10th anniversary of Turkish coffee being added to the list of world intangible cultural assets. Ten years ago, our friends and officials from the Ministry of Culture attended the meeting in Baku and made great efforts to make this decision by serving the delegates coffee they made with their own hands. I would like to commemorate, greet and thank those who contributed to this,” he said.

Historian and writer Saffet Emre Tonguç “Turkish coffee is an ancient heritage for these lands; it is one of the most precious traditions of our culture. Despite facing various bans throughout history, this value of ours has preserved its existence as a symbol of the importance our society gives to solidarity and sharing, and today it accompanies us at every moment of our lives, from marriage proposal ceremonies to daily conversations. Undoubtedly, it will continue to be an important carrier of our cultural identity and an indispensable part of our lives for years to come.”

In the event where Telve's 20th birthday and World Turkish Coffee Day were celebrated together, Turkish coffee tastings and various workshops were organized and various performances were performed. The theatrical show "There is Life in Telve", voiced by Yetkin Dikinciler, was highly appreciated. In the event, guests had the opportunity to experience Telve's unique taste as well as delicious beverages prepared with Arçelik's different coffee machines.

Source: HORECA TREND and Arcelik

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The Rioba Tea Family is Growing: 3 New Flavors on Metro Türkiye Shelves

Tea is an indispensable passion that accompanies every moment of the day in our country. In fact, Turkey is one of the countries with the highest tea consumption. Metro Türkiye's Rioba brand has added three new products to its tea selection to further enhance this passion: Matcha, with its intense aroma; Nefes Harmoni, which soothes the throat; and Huzur Aheni, a companion for tranquil breaks. This brings the Rioba Tea family to a total of 29 different varieties, available in bags and bulk.

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Rioba Tea Family Grows: 3 New Flavors on Metro Türkiye Shelves | HORECA TREND

Tea, the constant companion of our tables, our conversations, and our breaks at all hours of the day, is not just a beverage; it represents a deeply rooted culture. By developing its product range by taking into account the demands and needs of its customers, Metro TurkeyTo further enrich this culture, Rioba Tea introduces its renewed selection to consumers. Appealing to palates with diverse flavors such as black and green teas, as well as white tea, rooibos, special blend herbal teas, and oolong teas, Rioba now takes tea enjoyment to a whole new level with three new products.

A new energy for the beverage world: Matcha

Responding to the rapidly rising matcha trend among tea lovers and their changing consumption habits, Metro Turkey is bringing its own brand of matcha tea to shelves. Produced from shade-grown tea leaves ground using traditional methods, Rioba Matcha adds a natural and energetic touch to the daily grind with its vibrant green color and intense aroma. Offering a sense of tranquility amidst modern life with every sip, this special tea offers tea lovers an unconventional experience.

Your throat's sweet friend: Breath Harmony

A special herbal tea that soothes your throat and opens your breath in cold weather or in the middle of a tiring day... Rioba Breath Harmony gives you freshness in every sip with its refreshing aroma born from the balanced combination of sweet licorice, fresh mint, soft lemon balm and friendly herbs such as rooibos leaves, anise seeds, valerian root and passionflower.

The taste that adds calmness to breaks: Peace Harmony

Rioba Peaceful Harmony, crafted with apple, hibiscus, pomegranate, and sweet herbs, is perfect for those looking to leave the hustle and bustle of the day behind. Complemented with sweet citrus aromas and floral touches, this special blend truly lives up to its name, offering a sense of serenity.

Ready to brew, either in bulk or in bags

With a wide selection of tea bags and loose teas, the Rioba Tea family offers a wide selection to suit every taste. From those seeking the intense flavor of black tea to those who appreciate the lightness of green tea, from those seeking the elegant texture of white tea to those exploring unique flavors like rooibos and oolong, there's a Rioba for everyone. With nearly 30 varieties to accompany you, whether at your business, at home, or with loved ones, Rioba enriches the pleasure of tea.

Source: HORECA TREND and Metro Türkiye

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Fresh Sea Breeze: mezzeMarin Shrimp Series

Türkiye's reliable seafood brand, mezzeMarin, offers its shrimp product line, which combines quality and practicality, to the culinary professionals.

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Fresh Sea Breeze: mezzeMarin Shrimp Series | HORECA TREND

Described as the world's largest seafood market mezzemarin Delicious and practical seafood stands out with its freshness in the online store. One of mezzeMarin's star products, the Shrimp series, raises the bar for flavor in kitchens with its frozen and marinated varieties.

mezzeMarin's shrimp product line offers a wide variety of options, from frozen white shrimp with shells to succulent local tail shrimp and special dill marinated recipes. All of these products simplify kitchen tasks with their quick preparation time, portion control, and cold chain compatibility, while also delivering consistent quality to your plate.

As with all its products, the shrimp line stands out for its labor-saving features. With ready-to-cook formats, they save time in professional kitchens. Furthermore, with the mezzeMarin guarantee, every order is guaranteed to be delivered with the same freshness and standard.

For detailed information and ordering options regarding the mezzeMarin shrimp series https://mezzemarin.online/karides You can reach it at.

Source: HORECA TREND and mezzeMarin

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Italian Ambassador to Ankara Visited Barilla Bolu Factory

Ambassador Giorgio Marrapodi and his accompanying delegation visited Barilla Türkiye's production facilities in Bolu. The visit focused on the company's operations in Turkey, as well as sustainable and contract farming programs for farmers. The delegation received comprehensive information on a wide range of topics, from production processes to quality management and the facility's contribution to the regional economy.

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Italian Ambassador to Ankara Visited Barilla Bolu Factory | HORECA TREND

Giorgio Marrapodi, Italian Ambassador to Ankara, along with his delegation, visited Barilla Türkiye's factory in Bolu. The program focused on production processes and the company's sustainability efforts in Türkiye.

Barilla Turkey General Manager Murat Koç shared the company's global vision and its operations in Türkiye. Koç emphasized that Filiz Gıda, founded in Bolu in 1974 and renamed Barilla Gıda after joining the Barilla Group in 2003, has positioned Türkiye at a strategic position within the group with its current production capacity of 100 tons. He noted that production processes in Türkiye are carried out by approximately 200 employees. Koç"We are continuing our production operations at full capacity. Thanks to our contract farming model, which has been around for over a quarter of a century, our sustainable production approach, and our academic collaborations, we are both increasing the productivity of our farmers and making our food supply chain more resilient," he said.

“Our efforts to develop the sector will continue.”

He stated that their goal is to establish a cooperation chain that directly contributes to farmers through studies carried out in different regions of Türkiye, reduces environmental impacts, uses advanced technology and creates higher added value through high-quality wheat production. Koç, stated: “We support contract farming and position it as one of our business models. We were honored to host the ambassador and his accompanying delegation at our facility. We had the opportunity to share our commitment to providing good food to our consumers and our efforts in contract farming, a core element of our business model.”

“We have taken important steps in sustainable agriculture for a quarter of a century.”

Murat Bozkurt, Barilla Turkey's Supply Chain Director, shared the pasta production process from field to factory to table. He stated that they have conducted numerous research and projects on the sustainable production of durum wheat with farmers, academic institutions, and experts over the past 20 years. Bozkurt"We are continuing our work in Southeastern Anatolia, Central Anatolia, the Aegean Region, and Thrace, using a model unique to Barilla Gıda. With the valuable work carried out and the efforts of all our business partners, we have witnessed that durum wheat production can reach significant volumes," he said.

“We Reduce Losses from Seed to Harvest”

Bozkurt shared detailed information about the factory's production lines, capacity, product range, and quality control systems, explaining the company's traceability practices, sustainable agriculture principles, and the environmental benefits achieved within this framework. He emphasized that thanks to scientifically conducted studies, losses from seed to harvest have been reduced and water and energy management optimized.

“The Bolu Factory is an Important Example of the Value Chain Extending from Agriculture to Industry.”

Ambassador MarrapodiIn his assessment at the end of his visit, Barilla said, “Barilla’s factory in Bolu is a concrete and successful example of Italian-Turkish economic cooperation. The factory’s technical capacity, sustainable agriculture projects, and production quality are impressive. The long-term collaboration model established with farmers, in particular, sets an example across the value chain extending from agriculture to industry. Such investments further strengthen the economic and cultural ties between the two countries.”

Source: HORECA TREND and Barilla

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