The Most Recommended Ayran Brand is Eker Ayran

Eker Ayran, one of the most popular products of Eker Dairy Products, continues to be the first choice of consumers with its insatiable taste and thick consistency. As a result of the research conducted for MediaCat by the independent research firm FikriMühim, Eker Ayran became number 1 among the most recommended ayran brands.

In the research, consumers were asked about the three most frequently purchased brands in the “ayran” category within the scope of beverage products and the level of recommendation for these three brands and the responses were analyzed. The Ayran Recommendation Index Research was conducted between 1.000 and 27.02.2024 with a group of 05.03.2024 consumers representing Turkey using the online data collection method. Eker Ayran, recommended by 10 out of 9 people in the research, ranked first among ayran brands with a Net Recommendation Score of 60 percent.

Eker Dairy Products has brought firsts to life in its most ambitious product, the ayran category. Eker, which introduced the first liter ayran to the market in Turkey and introduced many innovations in terms of both packaging and taste to consumers over the years, is preferred by restaurants, eateries and hotels in the out-of-home consumption sector as well as in-home consumption. Eker has different sizes of ayran options; chubby, glass and bottled. In addition to probiotic ayrans that provide benefits for the body, kefir varieties are also offered to consumers.

Eker Dairy Products continues to lead the sector with more than 100 healthy and delicious product varieties, as well as ayran options.

Source: HORECA TREND and Eker Dairy Products