Iron and Steel Sector to Gain Strength with Global Events in 2025 | HORECA TREND
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HORECA Supply

Iron and Steel Sector to Gain Strength with Global Events in 2025

The year 2025 will be a year full of important events to increase the impact and competitiveness of the iron and steel industry in international markets.

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Yalçın Ertan, Coordinator Vice President of Aegean Exporters' Association and President of Aegean Iron and Non-Ferrous Metals Exporters' Association“The many activities we will carry out in 2025, from Europe to the Middle East, from sustainability-focused projects to trade delegations, will create an important basis for our companies to strengthen in the global market. We will be present with a strong representation at the Made in Steel Fair in Milan, Italy on May 6-8, 2025. The world is making tremendous progress in the field of renewable energy. It is our priority for our country to benefit from this. Therefore, we will provide important collaborations at the Wind Energy Summit Wind Europe, which will bring together turbine technologies and wind energy equipment manufacturers in Copenhagen, the capital of Denmark, on April 8-10, 2025.” he said.

Chairman Ertan said, “Based on the importance of renewable energy for our iron and non-ferrous metals sector, we will repeat our visit to the Intersolar Europe Fair, one of the most important solar energy and equipment fairs in the world, held in Munich, Germany, in 2025, to support our participating companies and closely follow the developments in the sector.”

Green Transformation Project in the Iron and Steel Industry 

Stating that they aim to transform the sector in line with carbon neutral targets with the Green Transformation and International Marketing URGE Project in the Iron and Non-Ferrous Metals Sector, which will start in 2025, Ertan continued his words as follows:

“In our project, which is compatible with the EU Green Deal and clean production targets, we aim to improve the management processes and efficiency of our companies and to adapt to new market dynamics. With the Green Academy Program, which we plan to launch in 2025, we aim to raise awareness in the sector by providing training on sustainability and green production for the personnel of our member companies.”

Preparation for Border Carbon Adjustment Mechanism

Yalçın Ertan said, “Within the scope of the “Intercluster Cooperation for Carbon Management” project, which our Union and the Italian clean energy cluster COSVIG are carrying out in partnership and in coordination with ENSIA, in which İzmir Development Agency, İZENERJİ A.Ş. and Eurosolar Turkey are participating as participants, we will be carrying out a study and inspection visit to Hamburg, Germany, on 18-23 November 2024. With the visit, which was carried out in order to develop the capacities of exporting companies on the border carbon adjustment mechanism and to exchange information and experience with the EU, we aim to support the Aegean Region iron and steel sector in ensuring its compliance with the Border Carbon Adjustment Mechanism (SKDM) that will enter into force as of 1 January 2026 and to maintain its competitive structure.”

Expansion to the Middle East Market

Ertan stated that Kuwait, which will be the third country to invest the most in infrastructure and superstructure investments in the Gulf Region after Saudi Arabia and the United Arab Emirates in the coming period, offers a great opportunity for our companies operating in the iron and non-ferrous metals sector, and that a Sectoral Trade Delegation is planned for the Kuwaiti market in May so that our members can benefit from this opportunity to the maximum.

Source: HORECA TREND and Aegean Exporters' Associations, Aegean Iron and Non-Ferrous Metals Exporters' Association

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Chocolate

Godiva Chocolate Chef Ilse Wilmots Created Extraordinary Flavors in Istanbul!

Ilse Wilmots, one of GODIVA's three chefs in the world, met with chocolate lovers at GODIVA CAFES in Istanbul for four days!

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GODIVA, the world's leading premium chocolate brand, invites chocolate lovers to One of GODIVA's three chefs in the world Chef Ilse Wilmots brought together with.

Chef Ilse Wilmots prepared Godiva's flavors for visitors at the tasting events held at Akasya Acıbadem, İstinye Park, Emaar AVM and most recently at Zorlu Center GODIVA CAFE.

For four days, visitors experienced unique recipes prepared for them and witnessed the production stages of these delicacies. In addition to delicious and classic GODIVA recipes, local delicacies such as tahini and Turkish coffee chocolate, pistachio and kadayıf filled milk chocolate truffle were also offered at the event.

Godiva Chocolate recipes prepared by Chef Ilse Wilmots:

  • Dark chocolate and tahini ganache covered with hazelnut powder
  • Dark chocolate and Turkish coffee ganache covered with cocoa powder
  • Dark chocolate ganache coated with cocoa powder and containing black olive granules
  • Milk chocolate truffle filled with pistachios and kadaif
  • Dark chocolate cups filled with Godiva chocolate ganache and hazelnut praline, decorated with nuts.

Source: HORECA TREND and GODIVA

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HORECA Supply

Karaca Wins the “Most Innovative Brand” Award

Making a difference in the sector with its wide range of products such as tableware, kitchenware, small household appliances, home textiles and decoration, Karaca received the “Most Innovative Brand” award at the “Timeless Women” award ceremony of the Roots Women's Initiative, which consists of entrepreneurial and professional women who have proven themselves in the business world. 

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Karaca, which received the "Most Innovative Brand" award at the "Timeless Women" award ceremony, where the place of women in the economy and trade in Turkey is told through the stories of strong women and leading women in art, sports, politics, science and social life are rewarded, continues to maintain its success in the sector.

Karaca was deemed worthy of the “Most Innovative Brand” award at the event held at the Hilton Hotel on December 13. The award was presented to Karaca Board Member Selin Kiper by Minister of Trade Prof. Dr. Ömer Bolat. Karaca Board Member Selin Kiper, on the subject; "It is a great honor for me to be here today and receive this award on behalf of Karaca. This award is not only a reflection of Karaca’s past achievements, but also symbolizes our vision for the future, our passion and our commitment to innovation. As Karaca, we spend a lot of time on innovation. For our brand, innovation is not a goal, it is a part of our process… And as a 51-year-old company, one of our biggest dreams is to make Karaca a global brand. Many thanks to everyone who deemed us worthy of this award.” dwas.

Combining half a century of experience with the vision of developing innovative solutions and designs, Karaca continues to lead the transformation of the sector. The brand's R&D and design teams develop products that not only combine aesthetics and functionality, but also facilitate consumers' daily lives and offer personalized experiences. The innovation examples it offers in a wide range, from small household appliances equipped with smart technologies to home textile products prepared with environmentally friendly production methods, continue to strengthen Karaca's pioneering role in the sector.

Source: HORECA TREND and Karaca

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Food Producers

The Good Wild's 'Upgraded Food' Category Inspires Chefs

The Good Wild, which has created a brand new food category by using the traditional innovation methods of sprouting and fermentation together for the first time in the world, brings together its food products with increased benefits and improved quality with the end consumer as well as the leading chefs of the gastronomy world. The Good Wild products, which have received full marks from the leading chefs in their field, are preparing to take a greater place in the out-of-home consumption sector.

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Nutritionist Dilara Koçak and Food Engineer Hüseyin Şirin's long years of experience and expertise combined to bring to life The Good Wild, was born to bring together the benefits that the wild has inherently hidden in nature for thousands of years, from the beginning of agriculture to the present day, with the planet. As a result of the ongoing climate crisis in the world, The Good Wild is taking steps to produce the food of the future by taking inspiration from the wild due to the decrease in food resources and access to good food, and is taking steps to sprout the future with its “Upgraded Food” category.

The Good Wild, which is the first in the world to use sprouting and fermentation methods together and is a pioneer in its field, brings together its products and areas of use with the leading names of the gastronomy world. With its wide range of products consisting of sprouted products, sprouted fermented products and sprouted soups, dried legume sprouts, sprouted snacks, sprouted granola varieties, sprouted legume flours and crispy legumes, which it has improved with traditional innovation, The Good Wild is gaining the appreciation of more and more chefs every day. While sprouted snacks and granolas attract the attention of chefs, salads prepared with sprouted legumes and crispy legumes that can be added to meals are attracting attention. 

Chefs say they feel close to the philosophy of the new “Upgraded Food” category created by The Good Wild, that the products inspire them and that they want to see more and different varieties.

Emphasizing the importance of adding value to food habits, Consultant Chef Aydın Demir said; “This new food category developed by The Good Wild excited me as a chef. I was pleased to know that we could develop brand new recipes with this category, as well as add new flavors to the traditional dishes, appetizers, and soups we already make. All of The Good Wild products are products that I can use in my recipes and menus. Especially snack plates, salads, and soups are the first categories that come to my mind to try the products.”

Dafni Ateşbaşı Founding Chief Yaren Çarpar; “After learning the story and philosophy behind the word “Yaban”, I felt even closer to the brand. In today’s world where eating is more than just filling your stomach, it is very enjoyable to know that “Upgraded Food” is food that is good for your body. Also, as a chef who cares about taste, I can say that The Good Wild products that offer taste and benefit together appeal to me. I would like to use sprouted mung beans and other fermented products in appetizers, spices in all hot and cold products, and crackers in my services along with my products.”

Buselik Meyhane Chef Mihta Yıldırımtaş, who stated that the definition of “The New Wild of the City” evoked in him the feelings of freedom, pioneering, innovation and naturalness, said; “Upgraded Food is like an even more super version of Super Food. Its hidden features have been brought to light, and it is an even more beneficial and delicious version of healthy food. All of The Good Wild products are delicious and creative products that I would like to use in my menu. I want to expand the area of ​​use by using these products especially in fish and fish-related products. I am thinking of using fermented products in cold starters and garnishes, dried legume sprouts in purees, salads, side garnishes and crispy legumes to add umami to all dishes.”

Having completed its first round investment in July of this year under the leadership of Founder One, the first impact investment fund of Germany, Switzerland and Turkey, The Good Wild now continues its R&D studies with the EU support of TÜBİTAK as a brand that is on its way to becoming a global player and preparing for export.

Source: HORECA TREND and Dilara Koçak

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