ETi Prevents 598 Kilograms of Carbon Emission by Upcycling Coffee Pulps | HORECA TREND
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ETi Prevents 598 Kilograms of Carbon Emission by Upcycling Coffee Grounds

Carrying out awareness projects with the aim of leaving a sustainable and happy world for future generations by saying “Long Live the World”, ETi has implemented another important study. Collaborating with Wastespresso, which produces biomaterials from coffee pulp, ETi has prevented over 578 kilograms of carbon emissions since the start of the collaboration in December 2023, by evaluating the 598 kilograms of coffee pulp consumed in its Istanbul offices through a micro waste management study.

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Placing sustainability at the center of its activities and working with the aim of transferring happiness to future generations, ETi has taken an important step in reducing its carbon footprint by transforming its micro waste. In this direction, the company has collaborated with Wastespresso, a local social enterprise that uses coffee pulps by upcycling them with sustainable biomaterial technology solutions and offers data-driven waste management solutions, and has added a new one to its sustainability efforts launched under the roof of “Long Live the World” by regularly collecting the pulps from the coffees used in its offices in Istanbul and using these wastes in upcycling.

Equivalent to Conversion of 883 Square Meters of Land into Forest

Taking care to spread the sustainability strategy in all business processes Thanks to this collaboration, ETi has prevented a total of 598 kilograms of greenhouse gases from being released into the atmosphere by using a sustainable alternative bioplastic raw material production method instead of traditional disposal of coffee pulp since the beginning of the year. By adding 578 kilograms of coffee pulp produced in offices to the circular economy thanks to Wastespresso instead of throwing them away, the formation of greenhouse gases equivalent to 598 kilograms of carbon footprint has been prevented. This benefit prevents the negative impact of approximately 256 liters of gasoline usage and provides a gain equivalent to converting 2 square meters of land into forest.

Source: HORECA TREND AND MEAT

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Environment

Green Legacy for the Future from Eksim Volunteers

Eksim Holding, Koru Association and Forestry Directorate started planting 2 thousand saplings in the afforestation event held in Konya in cooperation. The saplings selected from species compatible with the region's ecosystem and resistant to climate conditions were planted by 'Eksim Volunteers', which Eksim Holding employees brought to life with a sense of social responsibility.

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Operating in the food, renewable energy and electricity distribution sectors Eksim Holding, carried out a forestation project in Konya, where the production facility of the group company Eksun Gıda is located, in order to increase green areas and protect nature. Within the scope of the last project, which was implemented in cooperation with the Sustainable Life and Environmental Protection Association (KORU) and the Forestry Directorate, 2 thousand saplings were planted. The saplings were planted by 'Eksim Volunteers', which Eksim Holding employees brought to life with a sense of social responsibility.

“Every Sapling Planted Will Contribute to Green Turkey”

Speaking at the event, Eksun Gıda’s Konya Factory Manager Yusuf Açıkgöz, a group company of Eksim Holding, stated that environmental awareness is at the center of the company’s corporate responsibility approach. Açıkgöz said, “As Eksun Gıda, we are happy to pioneer efforts that contribute to nature in line with our sustainability vision. Every sapling planted here today will contribute to a green Turkey. As a company, we want to leave a mark with our contributions to the environment and society as well as our products.”

Ecosystem Compatible Seedlings Planted

At the event, saplings selected from species compatible with the region's ecosystem and resistant to climate conditions were planted. The afforestation project will contribute to the biodiversity and environmental sustainability of the region and play an important role in preventing soil erosion in the long term.

Eksim Volunteers Take to the Field for the Environment

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Actively participating in Eksim Holding's social responsibility projects, Eksim Volunteers volunteered in the field to support environmentally sensitive practices and nature-friendly projects. In line with the company's sustainability vision, Eksim Volunteers aim to increase environmental awareness and raise awareness in society and continue their work with determination for a sustainable future.

Source: HORECA TREND and Eksim Holding

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Environment

Green Technologies and Marketing: Campaigns That Reduce Carbon Footprint

Today, environmental sustainability is increasingly important on the agenda of companies and consumers. Issues such as climate change, depletion of natural resources and environmental pollution are causing serious concerns at both individual and institutional levels. In this context, green technologies and sustainable marketing strategies allow brands to both fulfill their environmental responsibilities and establish stronger and more meaningful connections with consumers. So, how much of their marketing strategies do brands look at from a green perspective? Sibel Selvi, President of Inomist Communication Consultancy Agency, evaluated the increasingly important carbon footprint-reducing campaigns and green marketing approach.

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What is this Green Technology?

Green technologies can be defined as innovative solutions that cause minimum damage to the environment, increase energy efficiency and support the sustainable use of natural resources. These technologies can be used both in production processes and in the presentation of products and services. Sustainable marketing is a marketing approach that focuses on environmental responsibility and ethical values. This approach aims to increase brand value by taking into account consumers' environmental sensitivity and demand for sustainable products. Marketing campaigns that reduce carbon footprints both support environmental sustainability and strengthen the reputation of brands.

Have You Planted a Tree for the Future?

Carbon-neutral products and services are supported by projects that offset the carbon emissions generated during production and distribution processes. This is usually achieved by investing in carbon offset projects in areas such as renewable energy, reforestation and energy efficiency. For example, a cosmetics brand may invest in tree planting projects to offset the carbon emissions generated from the production of its products and highlight this in its marketing campaigns. Green product certifications and labeling assure consumers that products are environmentally sustainable. These certifications show that the products minimize their environmental impact and meet certain environmental standards. For example, a food brand may have certifications that document organic and environmentally friendly production processes and use these certifications on product packaging and marketing materials.

Make Room for Every Shade of Green with Education and Awareness Campaigns

Education and awareness campaigns aim to inform consumers about environmental sustainability and encourage them to adopt environmentally friendly behaviors. Such campaigns are an important tool for brands to demonstrate their environmental responsibility and build stronger connections with consumers. For example, an electronics company can raise consumer awareness by sharing educational videos and informative content about energy efficiency.

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Patagonia: Have You Heard About the 'Don't Buy This Jacket' Campaign?

Outdoor clothing brand Patagonia launched the 'Don't Buy This Jacket' campaign during Black Friday in 2011. The campaign aimed to raise awareness about over-consumption and environmental impact. Patagonia asked consumers to repair and reuse their existing clothing instead of buying a new jacket. The campaign demonstrated the brand's commitment to environmental responsibility and garnered significant attention.

In conclusion…

Green technologies and sustainable marketing allow brands to fulfill their environmental responsibilities and establish stronger bonds with consumers. Campaigns that reduce carbon footprints support environmental sustainability and increase brands’ reputation and customer loyalty. Sustainable marketing strategies such as carbon neutral products and services, green product certificates, education and awareness campaigns enable brands to establish deeper and more meaningful bonds with consumers by demonstrating their environmental responsibilities. In this context, it should not be overlooked that green technologies and sustainable marketing will provide long-term benefits to both the environment and businesses, and brands should add shades of green to their marketing cards as soon as possible!

About Inomist Communication Consultancy

In line with innovations in the field of communication, Inomist Communication Consultancy plans and implements Innovative Media and Communication Strategies in order to develop the brand value and corporate reputation of institutions and to increase their competitive power and awareness. It sees the institutions and individuals it works with as “fellow travelers” rather than customers and acts with team spirit together with them. While creating communication targets and strategies parallel to the business goals of institutions, it offers innovative and realistic, planned and fast solutions in line with the values ​​of the institution and society. The agency, which moves forward with a holistic communication approach, includes; brand communication, media relations management, subject and agenda management, marketing communication, leader communication, risk management and crisis communication, corporate social responsibility communication, sponsorship communication, in-house communication, content marketing, social media account management and digital marketing.

Source: HORECA TREND and Inomist Communication Consultancy

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Environment

Enerjisa Energy Brings Commercial Advantage to Its Customers with Eco-Friendly Green Energy

Continuing its efforts to contribute to a smarter and greener world by placing sustainability at the center of its strategy and focusing on people and technology, Enerjisa Enerji introduced green energy to more than 1 sectors with a 400 percent increase in 30 year.

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Enerjisa Enerji, the leading electricity distribution, retail sales and customer solutions company that pioneers Turkey’s energy transformation with the vision of ‘A better future for everyone’, has transferred its internationally valid green energy certification process to robotic automation. With this innovative and environmentally friendly approach that supports digitalization in business processes, Enerjisa Enerji automatically sends monthly redemption documents indicating the renewable energy ratio of its consumption to all customers to whom green energy is sold, with the help of robots, and as in many other areas, it uses technology for the benefit of nature and its customers in this area as well.

Green Energy to 1 Sectors with a 400 Percent Increase in 30 Year 

Enerjisa Energy, 2023 - 2024 years, it achieved great success by increasing its green energy sales by 400 percent. As of the end of 2023, 2.671 GWh of electricity consumption of the enterprises in its portfolio has been certified with Green Energy. With this certification, approximately 1.2 million tons of carbon emissions will be prevented, making a significant contribution to the protection of nature. For Enerjisa Enerji's Free Consumer portfolio, 3.608 GWh of volume was supplied entirely from renewable resources. It is aimed for this volume to reach 2024 GWh by the end of 14 with a 4.100% increase. This great success shown in green energy redemptions strengthens Enerjisa Enerji's leadership in the sector with its sustainability-focused studies, while also supporting its claim to contribute to Turkey's energy transformation and net zero carbon commitment. Public, food, textile and tourism, etc. By offering end-to-end solutions with green energy applications to over 30 sectors so far, including sectors such as; converting electrical energy usage into green energy, while also reducing carbon emissions and taking firm steps towards a better future.

The 2023 GWh of consumption that Enerjisa Enerji converted to green by the end of 6.279 is equivalent to the annual consumption of approximately 4.2 million homes.

Green Energy Certification Provides Trade Advantage

Companies that commit to providing their electricity consumption from renewable energy sources and converting their electricity consumption to green according to the certificate type with the most suitable solution from Enerjisa for their needs gain many advantages thanks to this internationally valid application. In addition to contributing to the sustainability goals of both their own institutions and Turkey thanks to this environmentally friendly solution, companies exporting to European countries in particular gain important opportunities. It is also expected that companies exporting to European Union countries will become obligatory for many sectors to obtain this certificate. Enerjisa aims to provide maximum benefit by offering its customers consumption analysis, determination of green energy rate, certificate type selection, protocol signing and reporting services depending on the certificate type as a whole.

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 We Believe Green Energy Plays a Key Role for Exporting Companies

Enerjisa Retail Sales Companies General Manager Ersin Esentürk, “The energy sector has great responsibilities in order to overcome the climate crisis, which is the most important agenda item in the world. With renewable energy investments surpassing fossil fuel investments, a hopeful atmosphere has been created for our world and future generations. In this regard, as Turkey, we have proven our claim and determination once again by rising to 11th place in renewable energy installed capacity.

We expect significant legal regulations to be made in the near future for our companies that meet the green energy certificate and export abroad, especially to the European Union countries, in terms of access to credits, namely green funds, whose prerequisite is green energy. Within the scope of this application, where we offer our customers consumption analysis, determination of green energy rate, certificate type selection, protocol signing and reporting services depending on the certificate type as a whole, our aim is to contribute to cleaner, more efficient energy in Turkey for future generations and a better future for everyone while reaching these figures. We provide our customers with a faster and more environmentally friendly service by moving the Green Energy redemption process to robotic automation. We closely follow the developments in the international arena and the sector in our Green Energy applications. We believe that green energy plays a key role for companies that export. We will continue to diversify and develop our product and service range in order to offer the most suitable solutions for our customers' needs.

About Solutions and Products within the Scope of 'Green Energy'

Enerjisa Enerji provides its customers with green energy produced from renewable energy sources, certified by internationally accredited organizations and transparently reported in order to protect nature and future generations. By offering different green energy certification solutions for the needs of its customers, greenhouse gas emissions originating from electricity consumption of facilities are reduced or brought to neutral levels. In this context, Enerjisa offers consumption analysis, determination of green energy rate, certificate selection, protocol signing and reporting services depending on the certificate type. With the Green Energy Certificate, businesses meet the sustainability demands of their customers and also get one step closer to their own sustainability goals.

 About Enerjisa Enerji 

Pioneering Turkey’s energy transformation by using the multiplier effect of sustainability and technology with the vision of ‘A better future for everyone’, Enerjisa Enerji provides service to 25 percent of Turkey in its main business lines of electricity distribution and retail sales. The largest player in the sector, Enerjisa Enerji reaches 14 million customers in 10.8 provinces and provides electricity distribution service to over 22 million users. Enerjisa Enerji offers alternative corporate solutions to its customers with green energy and free consumer tariffs, while also offering renewable energy and efficiency solutions with the İşimin Enerjisi brand. Enerjisa Enerji operates Turkey’s first and fastest charging station network with Eşarj, whose shares are fully owned. 20 percent of Enerjisa Enerji’s shares, whose main shareholders are Sabancı Holding and E.ON, are publicly traded on Borsa İstanbul.

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Source: HORECA TREND and Enerjisa Energy

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