Opening its doors in Nişantaşı, one of the most popular districts of Istanbul Capri Pizza Restaurant, brings a brand new breath to Turkish gastronomy. The most striking flavor of the venue, which interprets classic Italian cuisine with local ingredients in a unique way, is the Spinaci Pizza, which makes a difference with its content. This pizza, consisting of mozzarella cheese, spinach, sausage and grated lemon zest, offers an extraordinary taste experience by going beyond traditional flavors. This special recipe, which brings to mind the question of “Can spinach, sausage and lemon zest go together?”, gives the answer in the first bite.

Bringing together the elegance of Nişantaşı with the sincerity of Italian cuisine Capri Pizza Restaurant, offers a unique experience to gastronomy enthusiasts. Chef Angelo Berardinelli, known as the “magician of dough,” handles each piece of dough with detailed scientific study. The special recipe, created by testing different types of flour, analyzing the mineral structure of water and using traditional yeast, presents a taste standard that is rarely found in Türkiye.

Can Spinach, Sausage and Lemon Peel Go Together? 

Drawing attention with its stylish ambiance, sophisticated details and simple yet refined decoration, Capri Pizza Restaurant aims to add value to gastronomy in Istanbul.

Spinaci Pizza, one of the recipes meticulously developed by world-famous Italian chef Angelo Berardinelli, brings together the striking harmony of mozzarella cheese, local sausage, fresh spinach and finely grated lemon peel. However, the most important detail that makes this pizza unique is the lemon peel flavor that allows it to go beyond traditional lines!

This unusual flavor, with its lemon peel detail, awaits pizza lovers at Capri Pizza Restaurant in the heart of Nişantaşı.

Source: HORECA TREND and Capri Pizza Restaurant

Sultans of the Net Faced the Camera

For McCrispy's launch film, the stars of the National Women's Volleyball Team, Derya Cebecioğlu, Aslı Kalaç and Dilay Özdemir, stood in front of the camera. Combining their energy with McCrispy's iconic crackling sound, the Sultans of the Net transform the McDonald's Türkiye restaurant into a match atmosphere accompanied by the fans.

Source: HORECA TREND and McDonald's Türkiye

Türkiye's largest pita chain PIDEM, continued its success at Kristal Elma with its creative communication campaign “Ooo Ye” that left its mark on 2024. With this campaign, the brand was deemed worthy of awards in four different categories at Kristal Elma, one of Türkiye’s most prestigious advertising and marketing awards.

PİDEM has established a sincere and strong bond with its target audience by transforming pita into not only a delicacy but also an enjoyable life moment with its enjoyable campaign “Ooo Ye”, which brings together colorful “eaters” with different consumption habits at the same table.

The campaign, which drew attention with its creative language and holistic approach across platforms, was deemed worthy of the Crystal Apple award in the Film main section, Multiple Retail and Marketplace category, the Silver Apple award in the Digital main section, Retail, E-Commerce, Fashion and Accessories, and Integrated Campaigns main section, Multiple Retail and Marketplace categories, and the Bronze Apple award in the Design main section, UI & UX Design category.

HD Holding CMO Nejat Çifçi, made the following assessment regarding the success of the campaign: “Our ‘Ooo Ye’ campaign achieved significant success not only in terms of creativity but also in terms of its contribution to business results. We believe in the potential of pide, a product that can bring different consumer groups together at the same table. We have reinterpreted this potential with an energetic, innovative and multi-channel communication language. Our aim is to make traditional pide more contemporary and eye-catching without compromising its taste. The four awards we won at Kristal Elma show that this approach has found a strong response both strategically and creatively. We will continue to bring pide to wider audiences and make it more visible both nationally and internationally.”

PIDEM had previously won many awards from prestigious award programs such as Felis, Effie and Brandverse with its “I Eat” campaign, which attracted great attention, and continued to be one of the pioneers of innovative communication in the retail sector.

Source: HORECA TREND and PIDEM