How Do Consumers Understand Adulteration and Counterfeit Products? | HORECA TREND
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How Do Consumers Identify Adulteration and Counterfeit Products?

With the arrival of winter, flu cases have increased. Experts have warned about vinegar, which is consumed more in winter due to its antimicrobial properties. Experts emphasized the importance of consuming natural vinegar and explained how to distinguish natural vinegar from imitation and adulterated products.

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Kemal Kükrer, Ajinomoto Istanbul Executive Board Member Responsible for Supply Chain, Food Engineer Berna Portakal   Quality and R&D Manager Food Engineer Engin AkçelenkIn the press conference organized by the spokesperson of , answers were sought to many questions about vinegar. The meeting touched on the natural production processes of Kemal Kükrer vinegars, while the ways to separate vinegar from adulterated products were discussed, from the selection of raw materials of vinegar to the fermentation process, ways to understand real and high-quality vinegar, the health benefits of vinegar and its contributions to food preservation were mentioned.

“Despite its potential, Türkiye is not even in the top 30 vinegar exporters”

Stating that it is important to keep the issue of imitation and adulteration on the agenda and that awareness should be raised on this issue, Berna Orange, “I would like to share some data to explain the extent of the imitation and adulteration issue. The world vinegar export market is worth approximately 1,5 billion USD. Unfortunately, Turkey is not even in the top 30 with an export of 30 million USD. However, it has great potential in vinegar. The biggest reason for this is that the companies that commit adulteration in our country reduce Turkey’s vinegar export potential. As Kemal Kükrer, we continue to struggle for years by producing high-quality and good vinegar without giving up on traditional production and thanks to the appreciation we have gained from the consumer. We have never compromised on quality in order to reduce costs, and we never will,” he said.

“Our Most Important Goal is to Protect the Health of Our Consumers”

Underlining that important work has been done on this issue at the ministry level, Portakal continued as follows: “As you know, the Ministry of Agriculture and Forestry regularly updates the adulteration list. You can access the information you desire from this list. However, on the other hand, we established the Vinegar Producers Association (SirkeDer) with the brands in our sector in order to develop the sector. One of our aims when establishing this association was to provide information flow to consumers and the public from a correct and reliable source. Our association is always ready to cooperate with the necessary institutions to combat adulteration and imitation vinegar. We follow the steps that need to be taken into consideration in the production of quality and healthy vinegar with the technical committee we established within our association. We held information meetings with supermarkets within this scope. Our aim is to protect real producers from unfair competition, but most importantly, to protect the health of consumers.”

“Real Vinegar Leaves an Aromatic, Delicious Taste in the Mouth”

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Underlining that the two biggest problems in vinegar are imitation and adulteration, Kemal Kükrer Quality and R&D Manager Food Engineer Engin Akçelenk ise, "The trick of mixing real fruit vinegar with more affordable white vinegar adulteration, the counterfeit product obtained directly by diluting synthetic acetic acid imitation We say. It is unfortunately not possible to distinguish this with certainty without expert personnel and equipment in professional laboratories. However, we can easily say that, for example, when you sip an apple vinegar that we produce with the traditional fermentation method, you can easily feel the flavor of apple juice in the characteristic natural acidic taste of the vinegar. However, in imitation or adulteration products, this taste/aroma is not felt, and depending on the extent of the imitation or adulteration, a chemical synthetic burning sensation is felt in the throat. In some imitation products that are tried to be masked by adding aroma, an artificial fruit taste and smell is felt as soon as the cap is opened. In this way, it is possible for our consumers to distinguish the imitation/adulteration product by taste, even if to some extent.”

“Vinegar Made at Home Can Be Fruit Wine or Cocktail, Not Vinegar”

Emphasizing that adhering to traditional production techniques is vital to preserving the naturalness of the vinegar, Engin Akcelenk, “We have been producing with the same quality and naturalness for over 100 years, based on traditional production techniques. A slow and natural fermentation allows the vinegar’s unique flavors and aromas to deepen, while also providing high quality and taste. Our fermentation process, which lasts 30-40 days, allows the vinegar to reach the desired acidity level and flavor profile. In order to obtain the most natural form of vinegar, a controlled traditional production process is very important in order not to compromise on quality. However, vinegars made at home cannot be produced at this quality without professional analysis,” he said. Akçelenk continued as follows, “For a real vinegar, less than 0,5% residual alcohol and at least 4% acetic acid are required. It is not very possible for our consumers to achieve this rate in vinegars made at home. In fact, since they cannot achieve this rate, the vinegar they make is risky because it contains sugar, which can cause toxic effects by creating an environment for mold growth. Therefore, vinegars made at home are often in the form of fruit wine or fruit cocktail, not vinegar.”

Vinegar Also Plays a Protective Role in Preventing Food Waste

Every year, 1,3 billion tons of food is wasted in the world, and an average of 26 million tons in Turkey. When the water used in the production of each food that is thrown away is considered, the amount of waste increases. Stating that vinegar not only adds flavor, but also protects food from microbiological spoilage, it contributes to the prevention of waste, Engin Akcelenk“As Kemal Kükrer, we work with the producers of many well-known brands in the national and global arena; the vinegars we produce are used as the main or auxiliary ingredient in many products from canned food to pickles, sauces to marinated products and even wet wipes for reasons such as flavoring, preservative and antimicrobial effects. In this sense, it is possible to use natural vinegar at home as a preservative that prevents waste,” he said.

Scientific Research Supports Health Effects of Vinegar

One of the topics discussed at the meeting was the health benefits of vinegar. He stated that in recent years, there has been an increase in research on the positive effects of various vinegars such as apple and grape vinegar on health. Berna Orange; Stating that the glycemic, anti-diabetic, fat metabolism, ulcerative-colitis, cholesterol, liver and its functions, oxidative stress, anti-carcinogenic and antimicrobial effects of vinegar consumption can be seen in many studies, he said: “While the interest in immune-supporting natural products and healthy living trends increased with the COVID period, the antioxidant properties of vinegar and its contributions to health came to the fore. During this period, as Kemal Kükrer, we combined the traditional vinegar culture with a modern approach and developed the first easy-to-drink 'Sip Vinegars' in Turkey. With this innovative product, we made the consumption of vinegar practical and made it easy to consume. Consuming 3 tablespoons of vinegar per day stands out as a natural support that contributes to a healthy life. Vinegars, which are antimicrobial, play an important role in reducing inflammation. By accelerating metabolism, they support weight loss and the normal functioning of the immune system, and provide nutritional elements with the vitamins and minerals they contain. Apple cider vinegar, in particular, contains important nutrients such as potassium, calcium and B vitamins.”

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Source: HORECA TREND and Kemal Kukrer, Ajinomoto

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Kütahya Porcelain Crowned the Coffee Pleasure on World Turkish Coffee Day

 Kütahya Porselen took its place in the event organized at Beta Yeni Han in cooperation with Beta Gıda and Turkish Coffee Culture and Research Association (TKKAD) on December 5th, World Turkish Coffee and Culture Day.

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Kütahya Porcelain, accompanied the participants with its innovative and elegant designs that crowned the coffee pleasure at the event held at Beta Yeni Han, where coffee was first roasted in Istanbul, on December 5th World Turkish Coffee and Culture Day.

Among the sponsors of the event, Kütahya Porcelain presented the Pilea, with its cups that can stay fixed on their plates without slipping even at a 45-degree inclination, the Bevel Coffee Set with its minimal design, the Crash, a unique example of the new generation design approach with its amorphous form, the Pedra Coffee Set with its bold colors and modern design, the Porflame Coffee Pot Set made of fire-resistant porcelain and other special coffee cup options to the participants. The designs reflecting the Turkish coffee culture received full marks from the participants.

In the event, in-depth information was given about the cultural richness of Turkish coffee with speeches by Turkish Coffee Culture and Research Association President Nuri Çolakoğlu, Vice President Murat Kolbaşı, Coffee Consultant and Author Cenk R. Girginol and Beta Yeni Han Istanbul Branch Manager Hatice Uğur. The event was enlivened with draws; Kütahya Porcelain gave special gifts to the winners in the draw where products of sponsor brands were given away.

Source: HORECA TREND and Kütahya Porcelain

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Arçelik Celebrated Telve's 20th Anniversary on World Turkish Coffee Day

Arçelik celebrated the 20th anniversary of Telve, the world's first automatic Turkish coffee machine, with a special event organized in collaboration with the Turkish Coffee Culture and Research Association. Hosted by Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, Can Dinçer, General Manager of Arçelik Turkey, Benay Bakışkan, Senior Sales Director of Arçelik, the enjoyable event, attended by Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, and Historian-Author Saffet Emre Tonguç, addressed the development of Turkish coffee culture from past to present and the steps that need to be taken to promote it in the world.

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Arçelik, the leading brand of home technologies, crowned the 20th anniversary of Telve, the world's first automatic Turkish coffee machine, with a special event held on December 5th, World Turkish Coffee Day. The event, organized in Şerefiye Cistern, reflecting the historical and cultural texture of Istanbul, in collaboration with the Turkish Coffee Culture and Research Association, was hosted by Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, Can Dinçer, General Manager of Arçelik Turkey, Benay Bakışkan, and with the participation of Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, and historian and author Saffet Emre Tonguç, as well as many guests.

Within the scope of the event, a panel titled “Arçelik Telve’s 20-Year Journey: Turkish Coffee and Culture” was held with the participation of Koç Holding Durable Consumer Goods Group President Fatih Kemal Ebiçlioğlu, Turkish Coffee Culture and Research Association Board President Nuri Çolakoğlu and historian and author Saffet Emre Tonguç, moderated by actor Yetkin Dikinciler. A pleasant conversation took place on the cultural importance of Turkish coffee, its future and Arçelik Telve’s contribution to this culture.

Fatih Kemal Ebiçlioğlu: “We Have Brought More Than 5 Million Coffee Grounds to Coffee Lovers So Far.”

Stating that the interest and demand for Turkish coffee is increasing day by day around the world, Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, “We continue to introduce traditional Turkish coffee culture to the world. Twenty years ago, Arçelik engineers developed Telve, which carries Turkish coffee culture to future generations in the most accurate way. By bringing a cultural heritage together with technology and innovation, it presented a cultural heritage beyond a beverage to the world. We took a pioneering step by carrying Turkish coffee, which represents a deep-rooted tradition as a symbol of friendship, sharing and hospitality, to international markets. In this process, Telve, which we have continuously developed with 88 patents, has become a cultural ambassador that carries the Turkish coffee tradition to all corners of the world over time. We have introduced more than 5 million Telves to coffee lovers worldwide so far. Today, we are happy that millions of coffee lovers in 32 countries experience the unique taste of Turkish coffee with Arçelik Telve.”

Benay Bakiskan: “4 out of Every 1 People Using Automatic Turkish Coffee Machines in Turkey Prefers Our Products”

Benay Bakiskan, Arcelik Senior Sales Director, “When we introduced the world's first automatic Turkish coffee machine Arçelik Telve to the market 20 years ago, we also created a new category. Promising the same flavor in every cup, Telve quickly became an indispensable part of homes and workplaces. Today, 4 out of every 1 people using an automatic Turkish coffee machine in Turkey prefers our products. In 100, the 2023th anniversary of our Republic alone, we reached the highest sales figure in our history and introduced approximately 500 thousand Telve to coffee lovers. We will continue to work passionately to ensure that this heritage reaches wider audiences with Telve, which integrates the Turkish coffee tradition into the modern world,” he said.

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Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, “This year, we are celebrating the 10th anniversary of Turkish coffee being added to the list of world intangible cultural assets. Ten years ago, our friends and officials from the Ministry of Culture attended the meeting in Baku and made great efforts to make this decision by serving the delegates coffee they made with their own hands. I would like to commemorate, greet and thank those who contributed to this,” he said.

Historian and writer Saffet Emre Tonguç “Turkish coffee is an ancient heritage for these lands; it is one of the most precious traditions of our culture. Despite facing various bans throughout history, this value of ours has preserved its existence as a symbol of the importance our society gives to solidarity and sharing, and today it accompanies us at every moment of our lives, from marriage proposal ceremonies to daily conversations. Undoubtedly, it will continue to be an important carrier of our cultural identity and an indispensable part of our lives for years to come.”

In the event where Telve's 20th birthday and World Turkish Coffee Day were celebrated together, Turkish coffee tastings and various workshops were organized and various performances were performed. The theatrical show "There is Life in Telve", voiced by Yetkin Dikinciler, was highly appreciated. In the event, guests had the opportunity to experience Telve's unique taste as well as delicious beverages prepared with Arçelik's different coffee machines.

Source: HORECA TREND and Arcelik

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Inoksan is on its way to becoming a global brand with its 100% domestic production and technological power. 

Having taken its place among the first choices of chefs with the smart and innovative solutions it has brought to professional kitchens for 44 years, Inoksan carries its 75% domestic production and technological power to XNUMX countries around the world. Inoksan, which has broken new ground with its significant R&D investments and the innovative products it has developed, continues to represent domestic technology in the best way possible in the distinguished kitchens of the world by exporting more than a third of its production.

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Spreading Turkey's prestige in the industrial kitchen sector to the whole world, offering products that increase creativity by making a difference with efficient, delicious and practical solutions in kitchens. Inoksan, takes steps towards the future with its innovations. Inoksan, the choice of professionals who want to stand out without compromising on taste and who are conscious of protecting their kitchen and the world at the same time, serves those who seek perfection in technical details and development for efficiency in kitchens with its smart and innovative products. Inoksan also takes its place in the kitchens of those who want the best performance in taste with its strong after-sales service support and turnkey projects. 

Inspired by Turkish cuisine, Inoksan, the inventor of the first domestic combi oven used in the sector and in 5 continents of the world, also stands out with its cooking group products such as smart ovens, dishwashers, boiling pots, rotary grills and stoves. With its experienced sales team, after-sales support, turnkey architectural projects and over 100 authorized services, Inoksan undertakes the mission of becoming a real solution partner for its business partners, going beyond being a supplier company. 

Inoksan Participated in Zira Fest and SAUDI Horeca 2024 

With the price advantage it provides compared to its foreign counterparts, Inoksan expands its export network every day by coming together with all professionals who want to make a difference in their kitchens with its quality, smart and innovative products at the world's leading fairs. 

Taking its place with its large stand and experienced team at Zira Fest, one of the most important gastronomy events in the region, held in Tashkent, the capital of Uzbekistan, between October 8-10, İnoksan came together with the leading sector representatives and potential business partners of Central Asia at this event organized within the scope of “HoReCa Uzbekistan 2024”. 

Inoksan participated in the SAUDI Horeca 2030 fair held between November 25-27, which is part of the “Saudi Vision 2024”, where Saudi Arabia aims to diversify its economy and develop its public service sectors, and makes significant investments especially in the health, education, infrastructure, recreation and tourism sectors. Inoksan, which came together with its current buyers focused on investments in the tourism sector at the fair and also aimed to increase its brand awareness by reaching out to their customers and investors, introduced its products by contacting new project owners and companies providing subcontracting services to these projects throughout the fair. Strengthening its position in the Middle East market with the intense interest and positive feedback of the participants regarding its quality, Inoksan also took important steps for new collaborations. 

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Stating that they set out 44 years ago with the aim of introducing Turkish cuisine to the world through their own sector and making Inoksan a global brand, Vehbi Varlık, Chairman of the Board of Inoksan: “İnoksan is one of the most important players in the Turkish industrial kitchen sector, which is growing every day and ranks 37nd in the world after Italy with its export figures reaching 2% today. In order to gain this important place, we have worked to develop both ourselves and our sector without compromising our understanding of quality and innovation since the day we were founded. As a company with its own R&D center in the sector, we have developed ourselves by collaborating with universities in order to catch up with today's technology and even take a step forward. We have set an important goal for ourselves to obtain at least 2025% of our total turnover from exports in 50. After the Middle East and European markets, where we are already a strong player, our goals include expanding into the Latin America and Africa markets, which are developing every day, and the American markets, which have a large area for us. We will continue our work without slowing down to make İnoksan, which has brought firsts to the sector, a global brand.” 

Inoksan, which is the first to implement globally developing technology and innovations in Turkey, continues on its path by focusing on digitalization in both production and trade. Inoksan, which also puts collaborations with the world's leading global companies on its agenda in the coming periods, awaits all kitchen professionals who do not compromise on quality and reliability. 

Source: HORECA TREND and Inoksan

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