Environment
Green Technologies and Marketing: Campaigns That Reduce Carbon Footprint
Today, environmental sustainability is increasingly important on the agenda of companies and consumers. Issues such as climate change, depletion of natural resources and environmental pollution are causing serious concerns at both individual and institutional levels. In this context, green technologies and sustainable marketing strategies allow brands to both fulfill their environmental responsibilities and establish stronger and more meaningful connections with consumers. So, how much of their marketing strategies do brands look at from a green perspective? Sibel Selvi, President of Inomist Communication Consultancy Agency, evaluated the increasingly important carbon footprint-reducing campaigns and green marketing approach.

Environment
“As Glaciers Melt Rapidly, Our Future and Livelihoods Are Melting Too”
Sustainable Production and Consumption Association, in its World Water Day statement, emphasized that water is the basic drink of humans, input of agriculture and industry, renewable source of the energy sector, important for tourism, one of the valuable national assets of countries, and stated that only 2,5 percent of water is fresh water, and most of this water is in glaciers; as the climate changes, with the rapid melting of glaciers, people's shelter, energy, food, health access, and livelihoods are also in danger; species are disappearing; our future is also melting, and called for protecting our glaciers, our water, and saying stop to climate change.
Environment
“If Fishing Lives, Quarries Live!”
Sabancı Holding and Carrefour Group subsidiary CarrefourSA have undertaken an impressive project in Ocaklar Village in Balıkesir Erdek. With the message “If Fishing Lives, Ocaklar Lives!”, CarrefourSA aims to protect coastal settlements that make their living from small-scale coastal fishing and to raise awareness about the sustainability of the seas with the ‘Ghost Nets’ project.
Environment
“No Land, No Future”
Land loss is the record of our future. Experts said that our future can be saved by preventing disasters such as drought and floods.
-
HORECA Supply6 days ago
Our Ice Cream, Golf Ice Cream
-
Fairs and Events4 days ago
World Walnut Day Brings the HORECA Industry Together
-
HORECA Supply6 days ago
NESCAFÉ Gold Says “This Cup is on the Road to Art”
-
Boucle Materials4 days ago
A Touch of Sustainable Luxury for Hotels
-
Hotel4 days ago
The Bodrum EDITION: Stronger Every Year, More Inspiring Every Year
-
Fairs and Events3 days ago
Öztiryakiler Meets with Industry Professionals at Hostech by TUSID 2025
-
HORECA Supply3 days ago
Menus of the Future 2025 is Released with the Theme “Tastes That Move”!
-
Çay / Tea2 days ago
On World Tea Day, World Teas Meet at Beta Yeni Han