We owe two out of every three breaths we take to the seas. However, the underwater ecosystems that provide that breath are becoming more fragile every day due to reasons such as the climate crisis and human pressure. In fact, according to WWF's "2024 Living Planet Report", the populations of marine species monitored in the world have decreased by an average of 50 percent in the last 56 years.
This striking data alone draws attention to the importance of protecting marine life. Individuals can also make important contributions to the future of ecosystems. The fourth phase of the “+2022 Breath to the Sea” project, which was launched in 1 in collaboration with Anadolu Efes and the Marine Life Protection Association (DYKD), was implemented with this understanding. In this new phase, the Blue Atlas application, developed by DYKD and implemented with the support of Anadolu Efes, was shared with the public.
The application, which will be Türkiye's first digital underwater biodiversity map, will be created with the participation of citizens as well as professional divers and sailors. Thanks to the application, users will be able to record their observations of marine life in the system, along with location information and visuals. Data collected from the field will be examined by experts and will take its place in the system. It is also aimed for this data to contribute to scientific and strategic studies such as climate modeling and the determination of new marine protected areas.
In addition, citizens can learn about marine life through the application. In this way, not only is underwater life documented, but also the bond established with nature is strengthened and social awareness is increased. Users are both informed and become active protectors of the seas through the application.
Onur Altürk, President and CEO of Anadolu Efes Beer Group, said the following in his statement on the issue:
“As a company born in Anatolian soil 56 years ago, today we fly our flag in more than 70 countries. We focus on projects that will create long-term value with the aim of strengthening society, the environment and our ecosystem consisting of all our stakeholders. We work to contribute to a responsible, conscious and sustainable future.
According to the World Economic Forum's 2022 data, biodiversity loss and ecosystem collapse are among the top three global risks of the next decade. In our prioritization analyses, we saw that this issue has become more prominent in the eyes of our stakeholders. In this context, we decided to set out to revive the corals in Marmara with the Denize +2022 Breath project, which we launched with DYKD in 1. We took steps to create new coral gardens and also established underwater monitoring systems.
This year, we are taking our efforts even further and contributing to the mapping of underwater life by supporting the Blue Atlas application. This is not only a scientific data project, but also a journey to redefine our relationship with nature, a collective memory and a call to all of us.”
DYKD President Volkan Narcı made the following statement:
“The main purpose of the Blue Atlas application is to digitally record the creatures living in the seas and wetlands, to make areas that need to be protected visible and to increase public awareness. The reason why we care so much about this issue is that even if we look at the Mediterranean alone, the total fish population has decreased by 50 percent in the last 34 years.
Protecting marine life is a necessity for nature, climate and the future. As part of this effort, Blue Atlas aims to monitor, document and transform nature into a collective memory. This digital diary, which will track the species in our seas, reminds us all that protecting the seas is not only a scientific responsibility, but also a cultural, economic and ethical one.
The +1 Breath to the Sea project has so far carried out pioneering applications such as coral transplantation, underwater sound recordings, and monitoring systems. With the Blue Atlas, these studies will reach a wider audience, the database on marine life will be enriched, and areas that need to be protected will be revealed much more clearly.”
This project, in which the General Directorate of Fisheries and Aquatic Products of the Ministry of Agriculture and Forestry is also a stakeholder, concretely demonstrates the role of public-private sector-NGO cooperation in the protection of marine ecosystems.
Source: HORECA TREND and Anadolu EFES, Anadolu Efes and Marine Life Protection Association (DYKD)