December 5th World Turkish Coffee and Culture Day Festival Celebrated at Beta Yeni Han. Coffee lovers came together at the festival held for the third time this year at the historical Beta Yeni Han, where coffee was first roasted in Istanbul in the 16th century.
Fatih Mayor Mehmet Ergün Turan and many protocols attended the event where many coffee-related topics such as the history of coffee, coffee stories, coffee ceremony, and coffee brewing were conveyed through enjoyable conversations. Turkish Coffee Culture and Research Association President Nuri Çolakoğlu (TKKA), Beta Gıda Istanbul Branch Manager Hatice Uğur and Arzum Electrical Home Appliances Board Chairman Murat Kolbaşı were speakers.
On the day when the Coffee Art works prepared with coffee by the painter Mücella Balyemez were exhibited, the coffee ceremony performed in palaces in history was revived by the Beta Yeni Han team. While the video film screening that covered the development of Beta Yeni Han from past to present attracted a lot of attention, special poems prepared by the Beta Yeni Han marketing team that supports Turkish coffee culture added color to the event. In the festival where special treats were included for Turkish Coffee Day, traditional Turkish coffee was served with copper cezves at the coffee stand on the sand. Participants had the chance to experience delicious Beta coffees together with Beta Gıda's tasting treats.
Istanbul's First Coffee Museum, Beta Yeni Han 1554 Awent crazy
Beta Gıda on World Turkish Coffee Day Beta Yeni Han 1554 Coffee Museum The opening ceremony was also held for Beta Yeni Han, one of the most important heritages of Istanbul's history, Beta Gıda, which opened the historical coffee oven that was unearthed during the restoration of the Beta Yeni Han as a museum, changed the fate of the historical Han hidden in the dusty pages of history. The first coffee museum of Istanbul, approved by the Ministry of Culture and Tourism, Beta Yeni Han 1554 Coffee Museum, aims to introduce visitors to the rich history, production processes and cultural importance of coffee. The museum, where the passion for coffee will be revived in Istanbul, known as the place where the cultural journey of coffee began, aims to highlight the value of Turkish coffee, which is accepted as an “Intangible Cultural Heritage” by UNESCO.
"Our aim is to add value to Turkish Coffee Culture”
Expressing her happiness to come together with coffee lovers on World Turkish Coffee and Culture Day, Beta Istanbul Branch Manager Hatice Uğur said that Istanbul's first coffee museum, Beta Yeni Han 1554 Coffee Museum, Uğur stated that they were proud to open the inn. Explaining that they were celebrating World Turkish Coffee Day and that this inn has a very important place in Istanbul's history, he said, “This structure, which played a central role in the commercial and social life of the Ottoman period, contains a rich historical and cultural heritage that sheds light on the origins of coffeehouse culture. Known in the past as Emin Han, Tahmis Han, Hasırcılar Han and today known as Beta Yeni Han, this structure has the distinction of being the first coffeehouse opened in 1554 that is still in use in history with its architectural and social context in the region where Ottoman Coffee culture was born. At the same time, It is known as the first place where coffee was roasted in Istanbul in the 16th century. The historical coffee oven, which was accidentally unearthed during the restoration of Beta Han, revealed the unique past of this structure once again. As Beta Gıda, we wanted to turn this historical coffee oven into a museum and make it a place that everyone can visit in order to preserve it and add value to Turkish Coffee Culture,” he said and continued as follows: “Our guests visiting the museum will be able to see the historical process of coffee production at the place where the story of coffee began, namely at the zero point of coffee. In addition, they will be able to explore the coffee production tools we exhibit in the exhibition section. We invite everyone interested in coffee and history to take a journey into the past in the historical atmosphere of Beta Han.”
A'la Turkish Coffee in its Brand New Packaging
Wanting to continue the Turkish coffee tradition, which has a great value in our culture, and to reinterpret this tradition with a modern touch, Beta Gıda launched the new packaging of Âlâ Türk Kahvesi, which it started producing for this purpose, on World Turkish Coffee Day. While the historical oven where coffee is known to have been roasted for the first time inspired the taste of A'la İstanbul 1554- Historical Eminönü Turkish Coffee, the deep traces of the past and the rich social texture shaped by tolerance were reflected in its renewed design. A'la İstanbul 1554 has come to life again with its special packaging design emphasizing the quality coming from the depths of history. Prepared with coffee beans meticulously processed by Beta Gıda's experts, A'la Türk coffee not only offers a delicious experience, but also promises a historical and cultural journey to Beta Yeni Han and museum visitors. The first coffee museum in Istanbul Beta Yeni Han Coffee MuseumIt will be open to visitors from Sunday, December 6th.
Source: HORECA TREND and Beta New Inn