Starbucks Foundation and Alshaya Group Support Youth Development in Turkey | HORECA TREND
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Starbucks Foundation and Alshaya Group Support Youth Development in Turkey

As part of Starbucks’ commitment to supporting young people and contributing positively to the communities it serves, the Starbucks Foundation, Alshaya Group and Habitat Association are joining forces to support career readiness and skills training for young people.

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The Youth Development Summit will bring together 15 volunteer youth ambassadors, aged between 30 and 150, to receive training on digital productivity, circular economy, artificial intelligence and other basic skills. In addition, young people will come together with expert speakers on topics such as leadership, communication and career planning. Young ambassadors who attend the summit and successfully complete the training process will share their experiences with other young people with the support of local institutions in their provinces. With the entrepreneurship program to be organized, young entrepreneurs will be able to develop their business ideas and have the opportunity to participate in global entrepreneurship competitions with their best business ideas. The summit will be held between December 11-15 and applications for participation can be made through the Habitat Association's website and social media accounts.

“As Starbucks Türkiye, We Will Continue to Support Youth and Future Generations”

Figen Ilgaz, Vice President of Starbucks Türkiye, Azerbaijan and Kazakhstan, Stating that they are with young people in developing their digital talents and entrepreneurial skills, he said, “We are implementing the Youth Development Summit in order to support the development of young people in all the provinces where we operate in Turkey. We set out with the Habitat Association and launched the 'Youth Development Summit' to prepare young people for the business practices and entrepreneurship approach of the future and to increase their competencies. Through this program, we offer young people, who are our future, the opportunity to develop themselves in line with the needs of the age, while also supporting them to gain the equipment they need in their career journeys. As Starbucks Turkey, we will continue to support young people and future generations.”

“With this important collaboration, we will always be there to help young people turn their dreams into reality.”

Bora Caldu, Chief Executive Officer of Habitat Association, drew attention to the social impact that the summit will create. Caldu, ''As Habitat Association, we have been working resolutely for many years in the field of digital transformation and entrepreneurship to ensure that young people become actors who shape both today and the future. With the 'Youth Development Summit' that we have brought to life by collaborating with Alshaya Starbucks Turkey, we aim to develop young people's digital skills, support entrepreneurial ideas and spread social impact to the grassroots. With this important collaboration, we will always be by the side of young people to make their dreams come true; because we know that young people are not only the leaders of tomorrow, but also partners of today.'' 

Starbucks Foundation

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The Starbucks Foundation strengthens humanity by transforming lives around the world by focusing on building community resilience and well-being and revitalizing communities affected by disasters. Established in 1997, the Starbucks Foundation is a Section 501(c)(3) charitable organization under U.S. law. Learn more Starbucks StoriesYou can apply to.

About Starbucks

Our story began in 1971. At the time, we were retailing roasted and ground coffee, tea, and spices from a single store in Seattle's Pike Place Market. Today, we have the privilege of connecting with millions of guests in more than 80 markets every day.

In Turkey and the Middle East and North Africa region, Starbucks stores are operated by Alshaya Group in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Turkey, Azerbaijan, Kazakhstan and the United Arab Emirates. We employ more than 8000 partners (employees) in Turkey alone.

Every day, we go to work hoping for two things: to share great coffee with our friends and to help make the world a little better. That was the case when the first Starbucks opened in 1971, and it's the same today. We have been sharing the same great coffee experience in Turkey since 2003.

Starbucks' mission statement is more than just words on paper—it's a philosophy that guides how business is done every day. Our mission is, “With every cup, every conversation, every community—we nurture the limitless possibilities of human connection.”

About Alshaya Group

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Kuwait-based Alshaya Group, one of the world's leading franchise brand operators, started operating in the Turkish market in 2003 in order to carry out retail activities within the framework of the Group's operating rights in Turkey for the leading international brands. Today, the group represents a portfolio of world-renowned international brands in Turkey and manages retail franchise operations in segments such as Fashion, Food, Health and Beauty. Alshaya Group's franchise portfolio in Turkey: Bath and Body Works, Pinkberry, Shake Shack, Starbucks, The Body Shop and Victoria's Secret.

About Habitat Association

Habitat Association (Habitat) is a non-governmental organization that produces social capacity building and impact-oriented projects that are compatible with the digitalizing world, oriented towards sustainable development and built on strong partnerships. Since 1997, it has been carrying out activities for all segments of society with thousands of volunteers in all 81 provinces of Turkey, regardless of religion, language, race, political view, gender identity and sexual orientation. Drawing its strength from international networks, knowledge and the positive energy of its volunteers throughout Turkey, Habitat continues its work in the fields of entrepreneurship, digital transformation, inclusive and sustainable growth, and supports the development of Turkish society through the national and international networks and partnerships it carries out and is a member of.

Source: HORECA TREND and Alshaya Group, Habitat Association

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The Delicious Smell of Turkish Coffee Surrounded London with Coffee World

Kahve Dünyası, which pioneers the promotion of Turkish coffee culture worldwide, celebrated December 5th World Turkish Coffee Day at its store in London. Turkish coffee was served to all guests visiting the store throughout the day, providing a unique experience where flavor and culture come together.

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Kahve Dünyası has made it its mission to keep Turkish coffee culture alive and introduce it to the whole world since the day it was founded. 5 December World Turkish Coffee Daycelebrated at its store in London.

Turkish coffee was served to all guests who came to the store at the event, which was attended by the London representatives of the Turkish press and lasted all day. The unique aroma and traditional presentation of Turkish coffee, which is on the 'UNESCO Representative List of the Intangible Cultural Heritage of Humanity', provided Londoners with an unforgettable experience full of flavor.

Source: HORECA TREND and Coffee World

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New Advertising Campaign from Kahve Dünyası and Cem Yılmaz: What's Up Gofrik!

The new advertising campaign of Kahve Dünyası's legendary product Gofrik, featuring Cem Yılmaz, is starting. The new campaign, consisting of 10 films with the slogan "What's up Gofrik!", will present Cem Yılmaz's desire to prepare an advertising campaign for Gofrik to the audience in an entertaining language.

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The new advertising campaign of Kahve Dünyası's uniquely delicious Gofrik, which has become a phenomenon, is starting with the famous artist Cem Yılmaz. With its 23 percent dry pistachio, unique Altınmarka chocolate and crispy layers, Gofrik, which is unique, will this time make a name for itself and its taste with one of Turkey's most beloved names, Cem Yılmaz. The new campaign, consisting of 10 films prepared with the slogan What's up Gofrik!, will meet with consumers through Cem Yılmaz's preparation and request for an advertising campaign for Gofrik. Throughout the advertising campaign prepared by Federation, Cem Yılmaz continues his preparations for his dream campaign with great enthusiasm and excitement for Gofrik, while the efforts of those around him to take him down will be emphasized with an entertaining language.

Speaking at the launch event of the new advertising campaign, Altınmarka Consumer Products Group General Manager Dilara Altınkılıç Kutmangil; “We wanted to sign a ‘special’ advertising campaign for Gofrik, which has created a premium segment in its category and is much loved by consumers. In this sense, we wanted to proceed on this path with a ‘special’ person, Cem Yılmaz, who is much loved by Turkey, with his unique style and his effect on the masses. Cem Yılmaz’s humorous perspective, unique talent and sincerity reflected Gofrik in the most accurate way and provided a perfect harmony with our brand. It was a beautiful work that we all liked. I would like to thank Cem Yılmaz for his interest and contributions in the realization of this successful collaboration. I think our consumers will follow our commercials with interest and appreciation.”

Stating that Kahve Dünyası always aims to exceed the expectations of its consumers by offering them unique tastes, Kahve Dünyası General Manager Kaan Altınkılıç He continued his words as follows; “We prioritize taste, quality and originality in every product of ours. Gofrik has become a special product that emerged with this understanding and has received great acclaim. It was loved very much and has become a phenomenon. Today, we are experiencing the excitement of the new advertising campaign we have prepared with our dear Cem Yılmaz for this special product. While designing our campaign, we aimed to create a unique campaign that suits the identity of Gofrik, which stands out from its competitors with both its taste and quality. Therefore, we thought that no one else could take part in the advertising campaign other than Cem Yılmaz, one of the most special names in Turkey. He not only brought this campaign to life with his unique style, but also beautifully reflected the spirit of Gofrik. He made a great contribution to this project with both his professionalism and sincerity. I sincerely thank Cem Yılmaz for being with us on this fun journey.”

Source: HORECA TREND and Coffee World

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Arabica Coffee House 2025 Investment Target 200 Million

Our 170% local and national brand Arabica Coffee House continues to serve qualified coffee lovers with nearly 2025 branches in Turkey. Investing in sectors that form part of its business, Arabica Coffee House operates in many areas such as solar energy, food factory, furniture factory, sauce syrup production facility, coffee oil obtained from coffee pulp and cream production. With its investments in these areas, the total investment target for 200 is approximately 2025 million TL, and the branch target for 230 is XNUMX…

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Making statements about coffee prices reaching a 47-year peak, Arabica Coffee House CEO Sertaç Yalçın: “There is more than one reason for the increase in coffee prices. Especially after the pandemic, prices on the coffee exchange rose to levels of $200-250, and now they have risen to levels of $320. The price increase is related to climate changes in the coffee-growing geography, as well as farmers' efforts to increase prices by making contracts for coffee purchases after the pandemic. At the same time, demand for coffee is increasing, but since production is not increasing at the same pace, this supply-demand imbalance is also pushing prices up,” he explained.

Our Branch Target for 2025 is 230

Rugged: “ In addition to all this, companies are also making long-term contracts and foreign exchange indexed agreements to control costs, and they are also trying to balance price increases by working with stocks in product supply. In addition to the increase in coffee prices, there are also serious increases in other costs such as labor and packaging. Coffee consumption has become a lifestyle, and for this reason, we predict that consumption will continue despite price increases. We are celebrating our 10th anniversary on this path we set out on with the slogan “Make a Difference, Be a Pioneer”. We will continue our investments without slowing down. We will make a total investment of 2025 million in 200, and we aim to increase the number of our branches to 230,” he said.

Arabica Coffee House, which imports its own coffee and has a daily roasting capacity of 3 tons, maintains its distinction as a meeting point that coffee lovers trust.

Arabica Coffee House aims to be a pioneer by creating awareness in the sector with its maestro concept that will offer a different experience in the near future, with branches to be opened in Istanbul Bebek and Koşuyolu.

Source: HORECA TREND and Arabica Coffee House

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