Puratos Announces the Freshest Bakery, Pastry and Chocolate Trends of 2025 | HORECA TREND
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Food Producers

Puratos Announces the Freshest Bakery, Pastry and Chocolate Trends for 2025

Puratos announced consumer trends every year according to the results of the Taste Tomorrow research, which analyzes global and local consumption habits, expectations and changing trends. The research revealed that sourdough maintains its popularity and grows globally, and that consumers are increasingly interested in healthy, nutritious products produced with sustainable agricultural practices. It also showed that desserts with flavors and textures inspired by different culinary cultures are increasingly preferred by consumers.

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Puratos, the global leader in its field with quality products and solutions offered to the bakery, pastry and chocolate sectors, has announced its consumer trend forecasts for the coming year, as it does every year. The company, which has been following searches and online conversations about bread, pastry and chocolate products in seven different languages ​​and more than 50 markets with its Taste Tomorrow research, which has been carried out for more than a decade, combines this data with the sector's largest global consumer survey conducted with more than 20.000 participants to obtain comprehensive results about the present and future of the food industry and shares these results with the sector.

According to the latest analysis of Taste Tomorrow data, which combines continuously updated social media conversations, search engine queries and systematic consumer surveys, the top three trends in 2025 are:

Sourdough – 40% increase

Sourdough is a trend that will stay. Taste Tomorrow data shows that sourdough will remain the biggest and fastest-growing trend in the bakery industry by 2025, with a 40% increase in consumer interest globally. This growth is driven by different factors by region. In many countries where sourdough is already part of the local food culture, its popularity extends beyond traditional breads. In these regions, sourdough is being incorporated into products such as croissants, bagels and donuts, offering consumers new visual and sensory experiences. This trend is particularly striking in French-speaking countries, where the artisanal aspect of sourdough is already well-known. The depth of knowledge in these markets includes the appreciation of sourdough’s unique flavor profiles and gut health benefits. In other parts of the world, sourdough is more of a novelty or associated with Western cuisine. This new interest is driving its rapid growth, increasing its popularity.

Meeting of Different Cuisines – 10% Increase

Culinary fusions, the coming together of flavors, textures, and formats from different cuisines, will be one of the prominent trends in the field of pastry, cakes, and desserts in 2025. This trend aims to create hybrid desserts that combine ingredients and techniques from different cultures to offer consumers exciting, innovative flavors. Prominent examples include viral creations such as Crookie and Dubai chocolate.

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With the increasing interest in technology and AI-inspired innovations, confectioners are using AI to create new flavor combinations, designs, and formats. Consumers are showing great interest in the aspects of these technology-enabled innovations that combine traditional methods with the future. Social media also plays a big role in reaching a wide audience with these creative flavors going viral. Unexpected combinations such as sweet and spicy, sweet and salty, and new flavors such as sweet and sour, known as “sour touch,” are also attracting consumers, increasing the demand for more adventurous and unconventional flavor experiences.

This trend is not limited to flavors; textures and formats are also part of the combinations. Hybrid creations that combine the crunch of one dessert with the softness of another, or combine different formats in a single innovative dessert, are capturing consumer interest. Combining Eastern and Western flavors, incorporating Latin American influences, or playing with texture contrasts are fueling creativity and excitement in the world of pastry. This trend is expected to grow steadily in English- and Portuguese-speaking countries, with a 2025% increase in China, 13% in Spain, and 11% in German-speaking regions by 7.

Nutritional Balance – 30% Increase

Nutritional balance is emerging as one of the biggest trends in the chocolate industry. While not a new concept, its rise to prominence marks a significant shift in an industry where chocolate is often seen as a pleasure-focused product. This trend is expected to grow by a whopping 30% in the coming year. Taste Tomorrow research reveals that consumers are increasingly looking for chocolate products with health-supporting ingredients such as turmeric, botanical extracts, nuts, seeds and protein. These chocolates are increasingly finding a place in consumers’ health-focused diets thanks to their functional benefits such as improving sleep and boosting immunity. At the same time, consumers who see chocolate as more of a pleasure are also contributing to the growth of this trend by looking for healthier alternatives. Chocolates that are low in sugar and enriched with nutritious ingredients both enhance the taste experience and enable small steps towards a healthier diet.

“With over a decade of data, Taste Tomorrow has become a trusted source of information for the bakery, pastry and chocolate industries. Staying informed about these trend forecasts is essential for industry professionals to stay competitive and innovative. At Puratos, we are committed to helping our partners use this information to continuously innovate and meet the changing demands of consumers,” said Laurence Herbert, Puratos Global CMO.

About Puratos

Puratos is a global company headquartered in Belgium that offers innovative products and solutions in the food industry. Operating in over 100 countries, Puratos offers application expertise and a wide range of products to customers in the bakery, pastry and chocolate sectors. Operating in Turkey for over 30 years, Puratos leads the sector with its products based on local heritage.

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Source: HORECA TREND and Puratos

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Food Producers

The 2-Year-Old Heritage of “Atalık Ahmet Wheat” is Being Transferred to Generations with Duru Bulgur

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Duru Bulgur, which aims to bring bulgur back to tables in Turkey and to have it take its place in world cuisines, signed an important collaboration in 2018. With the joint project carried out with Karamanoğlu Mehmetbey University, “Ahmet Wheat” stored in historical grain silos in Taşkale Village affiliated to Karaman city center was brought to light. The seed of the 2-year-old “Ahmet Wheat”, which has been passed down from generation to generation, was taken from the farmer who carefully preserved it and was improved with 2 years of work.

The seeds obtained with the “rapid breeding” method, which was applied for the first time in Turkey in order to re-produce “Ahmet Wheat” and introduce it to the agricultural industry, were shared with farmers in Karaman last year after 3 years of field work and brought into the soil. Approximately 200 kilograms of yield was obtained from the first planting of “Ahmet Wheat” on an area of ​​approximately 800 decares last year. The seeds were distributed to farmers in Karaman for the second time during this year’s planting season and brought into the soil.

“The Real Increase in Efficiency Will Be Achieved in 3-4 Years”

Duru Bulgur Board Chairman Emin Duru, said that they have been operating in the sector since 1935 and that they know the superior features of “Ahmet Wheat”. Stating that they have achieved their goal of introducing a productive bulgur wheat into agriculture other than durum wheat, Duru noted that “Ahmet Wheat” provides great advantages with its features suitable for barren lands and resistant to drought. Duru noted the following:

“With global warming, air temperatures have increased, and Ahmet Wheat provides us with an advantage as it is a drought-resistant seed. Due to the increase in temperatures, we have moved the planting of this seed to November. We think that we will get higher yields from our wheat that grows in a short time in this way. Last year, we obtained approximately 200 kilograms of product on 800 decares. It is necessary to take into account the adaptation period of the seed to the soil. Starting from this point, we expect a significant increase in the production amount according to the structure of the wheat in 3-4 years. We believe that our farmers, who turn to certified wheat because it produces more products, will show more interest in Ahmet Wheat as they see the increase in yield. We are determined to ensure that this special wheat, which we believe will be the first choice of producers with its taste and quality, becomes permanent in Turkish agriculture and leave a legacy for the future.”

“We attach great importance to University-Industry Cooperation”

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Duru Bulgur collaborated to develop “Ahmet Wheat” Vice Rector of Karamanoğlu Mehmet Bey University Prof. Dr. Nevzat Aydın said that they were very happy to bring a very valuable product that was on the verge of extinction to the Turkish economy with the project they started to protect genetic quality. Aydın explained the following about the quality of bulgur produced from “Atalık Ahmet Wheat”:

“Our wheat’s field tests were conducted by our farmers. During this process, Duru Bulgur conducted the product tests at the factory. We produced bulgur from approximately 100 tons of product. One of the findings that made us very happy was that our seeds emitted a unique smell during the bulgur stage. We also received very positive feedback from the users we tested. Our users liked the taste, unique smell, appearance in the package and quality of the bulgur. As Karamanoğlu Mehmet Bey University, which was assigned by YÖK as the Regional Development Specialization University, we attach great importance to such collaborations with the industry. When you develop value-added products, your export volumes also increase. Marketing high value-added products both domestically and abroad is of vital importance for our country. It is of great importance that the genetic heritage of the 2000-year-old ancestral seed Ahmet Buğdayı has been transferred to future generations and reunited with our lands.”

Source: HORECA TREND and Duru Bulgur

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Food Producers

Keskinoğlu Supported the 6th Egg Summit

Speaking at the VI. Egg Summit organized by the Egg Producers Central Union (YUM-BİR) at Limak Deluxe Hotel in TRNC between November 21-24, Matlı Companies Group Vice Chairman of the Board and Keskinoğlu General Manager Önder Matlı drew attention to the fact that animal husbandry is a sector that is very integrated with plant production and said, “When we look at the last 20 years, we see that the animal husbandry and feed sector in Turkey has developed greatly. While we were talking about 2000 million tons of feed production figures in the early 6s, today we are talking about 27-28 million tons of feed production figures. With these figures, we are the 1st country in Europe in feed production and we are also among the top countries in the world.”

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Eggs, one of the rare food items consumed by 8 billion people worldwide, are the most easily accessible, high-quality protein-containing, and valuable food source that our bodies need. According to recent trend analyses, total egg production in the world is expected to exceed 2030 billion tons in 102.5, while Turkey's production is expected to approach 1.5 million tons in the same period. Turkey is currently one of the world's largest egg exporting countries and is among the few countries that produce approximately 20 billion eggs per year. Turkish egg producers regularly export to the Far East, Europe, America, Africa and some Asian countries, primarily the Arab Gulf countries.

Poultry Industry Gathered at the 6th Egg Summit

The largest egg producers of our country came together at the 21th Egg Summit organized by YUM-BİR at Limak Deluxe Hotel in TRNC between November 24-XNUMX with the theme of “The World of Eggs” to discuss the latest innovations in the egg sector, the potential and future of the sector, which is a strategic product that is increasing day by day. The event was attended by YUM-BİR President İbrahim Afyon, TOBB Agriculture Council President M. Ülkü Karakuş, TMO General Manager Ahmet Gürdal, Matlı Group of Companies Vice Chairman of the Board and Keskinoğlu General Manager Önder Matlı, Deputy Minister of Agriculture and Forestry Prof. Dr. Ahmet Gümen Important names representing the sector attended. Deputy Minister Gümen visited the Keskinoğlu stand opened within the scope of the Summit and made observations.

"“We have to plan for 2026 today to organize our future production.”

The panel titled “Economy Politics of Eggs” was moderated by Agriculture Editor İrfan Donat within the scope of the VI. Egg Summit, of which Keskinoğlu is among the sponsors. Vice Chairman of the Board of Directors of Matlı Group of Companies and General Manager of Keskinoğlu Onder Matli and Aegean Fisheries and Animal Products Exporters' Association President Bedri Girit participated as speakers. Speaking at the panel Onder MatliHe said that the most fundamental problem in agriculture in Turkey is planning. He drew attention to the fact that planning is perhaps even more important in the poultry sector than in other sectors. Matlin“Considering that the lifespan of a layer animal is 80 weeks, the producer "We have to plan about 2 years in advance. We are in the last days of November. In order to organize our future production, we have to plan for 2026 from today," he said.

“We Will Continue on Our Path by Growing as a Sector.”

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 Recalling that during the Covid pandemic, eggs could not even be found on market shelves in Europe. Onder Matli“Inflation is the world’s agenda, and Turkey is also facing this problem. In Turkey, thanks to our production infrastructure and power, we have not encountered such a problem. When we look at the poultry sector, we also import, but we export table eggs and white meat products. We are talking about a country with a population of 85 million, feeding a population of 100 million, including tourists and immigrants. Therefore, most importantly, it is very important to have a production infrastructure, intelligence and entrepreneurial spirit that can turn these into added value. These people are also here. We will continue on our path by growing.”

Keskinoğlu Exported 2024 Percent of Its Products to 9 Countries in the First 20 Months of 26

Matlin, expressing that the human capital, knowledge, experience and know-how of the poultry sector are very strong, Matlin, “As the poultry sector, we are strong and will continue to grow stronger.” Keskinoğlu exported 2024 percent of its products to 9 countries in the first 20 months of 26, reaching a turnover of approximately 1.2 billion TL. The company, which plans to further increase its export rate in 2025, aims to expand to Far Eastern markets such as Japan. The Keskinoğlu brand serves many countries in the world, from the Balkans to the Far East, from South America to Africa, from the Middle East to the Pacific Islands.

Keskinoğlu Became One of the Sponsors of the VI. Egg Summit

Keskinoğlu, with its sustainability approach that values ​​future generations and has a daily production capacity of over 4 million eggs in 5 different fully integrated egg processing facilities, supported the VI. Egg Summit, the largest meeting of the egg sector, as a sponsor. The company exhibited its egg and pasteurized eggs, as well as its vial product varieties, at its stand in the foyer area.

It has a daily egg production capacity of over 5 million units.

Keskinoğlu, one of the largest fully integrated poultry companies in Turkey, uses the most up-to-date technologies and carries out production by applying the highest hygiene standards in its facilities with a closed area of ​​2 million 75 thousand 375 m2 equipped with the most modern production technologies in European Union standards. The company has a capacity to process over 4 million eggs and 5 thousand chicken meat per day in its 400 different fully integrated egg processing facilities in Akhisar, which have BRC and KASCERT Halal certificates. In addition, while producing 30 thousand tons per year in its advanced processing facilities, it also produces 95 million broiler chickens and raises 2.5 million pullets per year.

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Source: HORECA TREND and Keskinoğlu 

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Food Producers

“Menus of the Future” Awards Found Their Owners!

Unilever Food Solutions, the pioneering and innovative brand of the out-of-home consumption sector, sponsored the 6th Pearly Gastronomy Guide Awards with the “Menus of the Future” category. The awards, which are focused on the trends in the “Menus of the Future Trend Report”, which was created with the insights of more than 2023 chefs from different cultures around the world and published by UFS as of 1600 in order to inspire chefs and guide the food and beverage sector, found their owners for the first time this year.

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UFS Turkey, which set out with the motto of “We are with you today, we are ready for tomorrow” so that chefs can produce freely in their professions, shows that it is a real solution partner in every field with its high-quality, professional and sustainable products, research, training and always standing by the chefs. 

Within the framework of this understanding, UFS Turkey, which has signed the "Future Menus Trend Report", which has made a great impact in the food and beverage sector since its publication, has chosen the restaurants that best reflect the 5 trends determined in the report for Turkey in their culinary approaches and menus for the first time this year, in cooperation with the Pearly Gastronomy Guide Awards organized by Hürriyet Newspaper, Karaca and Jumbo. 

Representing a holistic state of well-being physically, mentally and socially. Feel-Good Foods, where vegetables are now the focal point of plates Irresistible Vegetables, emphasizing that traditional flavors can be transformed into modern dishes with the touch of chefs Flavors from Tradition to the Future, Advocating a zero waste philosophy in kitchens Low Waste Menus, bringing together unthinkable flavor combinations in the same plate Taste Shock Restaurants evaluated in light of trends receive awards Unilever Food Solutions Türkiye, Central Asia, Caucasus General Manager He took it from Yılmaz Tokgöz. 

The winners of the “Menus of the Future” category of the Pearly Gastronomy Guide Awards are as follows; BigChefs, Alaf Kuruçeşme, Muutto Anatolian Tapas Bar, Bi Nevi Deli, Octo and Safranhan Brasserie-Divan Çukurhan. 

Underlining that the dishes prepared within the framework of the trends determined in the report have started to take their permanent place in the menus of popular restaurants in Türkiye and around the world, Unilever Food Solutions Türkiye, Central Asia, Caucasus General Manager Yılmaz Tokgöz; “We are happy to be included in the Pearly Gastronomy Guide Awards this year as Unilever Food Solutions, which is a valuable guide for our food and beverage sector and is of great importance for the development of the country's gastronomy. As Unilever Food Solutions, we are a company that acts not with the question of "How would chefs think if they existed?" but with the question of "How should we think as chefs?", understanding the needs of our sector and producing solutions for these needs.  “The Menus of the Future”, which we created to inspire our chefs and guide them in their concerns about the future, are based on social media analysis, the expertise of hundreds of chefs and global data. As UFS, we want to show our business partners that we are not a company that sells products based on unit price, but a solution partner that acts with an expert and holistic approach.”

Source: HORECA TREND and Unilever Food Solutions

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