PepsiCo Turkey is working to restore operational water used in its factories to basins with the “One Drop One World Project”. The company, in collaboration with the Nature Conservation Center, continues the project, which started in the Berdan basin where the Tarsus factory is located in 2023, and continues in the basins where the Manisa and Izmir factory is located in 2024 and the Adana factory is located in 2025, and continues to spread to all basins where PepsiCo factories are located in Türkiye.

PepsiCo Türkiye Corporate Affairs and Sustainability Senior Director Esra İren: “We must work harder to secure the future of water and create more positive impact on this critical issue through collaborations.”

Emphasizing that water use in industry and agriculture is one of the important headings in the management of this resource, PepsiCo Turkey Corporate Relations and Sustainability Senior Director Esra İren said, “In order to contribute to securing the future of water on the sustainability path we have determined; we carry out many studies from efficient water use to the repair of ecosystems, and we cooperate with expert organizations in this field. With this approach, we continue to increase the social impact we create not only in our own production processes but also with the projects we carry out in various fields, especially agriculture. With the awareness that water risk is high in agriculture, we have invested in pressurized irrigation technologies such as drip irrigation, which will reduce water use, and expanded the use of these systems and reduced water use in agricultural production by 25% in the basins where our factories are located.”

“With the One Drop One World Project, we are recycling up to 100% of the used water back to its original land.”

PepsiCo Turkey, Corporate Relations and Sustainability Senior Director Esra İren, who emphasized that they aim to restore the amount of operational water used in PepsiCo factories to the basins, said; “With the “One Drop One World Project”, which we took the first step in the Berdan basin in 2023 in cooperation with the Nature Conservation Center, we are working to restore the water we use in our factory in Tarsus to the basin and our farmers. We have expanded this project starting from Tarsus and then to Manisa, İzmir and Adana. In this context, while we restored 2024% of the water used in our Manisa factory, 100% of the water used in our İzmir factory and 94% of the water used in our Tarsus factory in 58, we also supported our farmers in the regions where the project took place with modern irrigation methods, contributing to the protection and efficient use of water.”

PepsiCo Turkey draws attention with its works carried out under the titles of “Using less water, recycling water and increasing access to clean water” and its collaborations to increase the impact to be created in water management. PepsiCo Turkey is collaborating with the Nature Conservation Center, which has been working for more than 20 years for the effective protection of biodiversity and sustainable management of natural resources in the “One Drop One World Project”. Since its establishment, the Nature Conservation Center has been focusing on developing new tools and methods for the protection of biodiversity, sustainable use of resources and adaptation to climate change by monitoring the practices in different parts of the world. DKM also supports the project with the applicable solutions it has developed for the “One Drop One World Project”.

Source: HORECA TREND and PepsiCo Türkiye

Doritos, the voice of entertainment with its bold and extraordinary style, draws attention once again with its brand new campaign, “Everyone, Doritos?”. Bringing together different stars such as Aleyna Tilki, Mahmut Tuncer and Teoman in the same frame, the commercial surprises the audience with its unexpected encounters and high humor.

The campaign presents Doritos’ inclusive and energetic stance that appeals to every segment of society from A to Z in an entertaining language. The performances of three celebrities, reflecting their own styles, add a strong cultural richness to the commercial, demonstrating Doritos’ iconicity that has defied time. The commercial, where youth, nostalgia and rock spirit are all mixed together, also underlines the brand’s understanding of “a bold flavor that appeals to everyone.”

The film begins with a young man opening a package of Doritos. However, this simple moment turns into a parade of stars. The young man first sees Teoman in his relaxed pose, then Aleyna Tilki at the dressing table, and suddenly Mahmut Tuncer accompanying him with his halay figures. They all ask the same question in unison: “IS EVERYONE DORITOS?”

Making a statement about the campaign PepsiCo Türkiye Senior Marketing Director Seren Çankırı: "For years, Doritos has been in a privileged position not only with its taste but also with its place in people's lives. We have always adopted a bold, energetic and inclusive stance in order to maintain this position. We are taking this approach one step further with our "Doritos for Everyone?" campaign. By bringing together worlds with different fan bases such as Aleyna Tilki, Mahmut Tuncer and Teoman, we are showing that people from all walks of life can find themselves in Doritos. I think we reflect the inclusive structure of Doritos and its extraordinary stance in the sector with this campaign that redefines the energy of our brand that resonates with everyone."

Source: HORECA TREND and PepsiCo

SuperFresh aims to increase the visibility of women's workforce in agricultural production with this project, which it carries out to support sustainable agriculture and women's labor in Türkiye. In the event organized for the promotion of "Aegean Harvest" pea, Besler CMO Gülizar Öcal Doğan and TABİT Founding Partner Tülin Akın, as well as women farmers participating in the project, also attended.

Besler CMO Gülizar Öcal Doğan, “With this project, we are not just introducing a new product; we are supporting a transformation that focuses on domestic production, women's labor, and sustainable agriculture. We are crowning the efforts of our women farmers by bringing their products to tables and select menus.” she said.

TABİT Founding Partner Tülin Akın “With the SuperFresh collaboration, our women producers are increasing their production by using technology and becoming stronger socially and economically. This project sets an inspiring example for rural development.”

Farmers participating in the project described the transformation they experienced in terms of visibility, economic independence and personal empowerment in agriculture with the words, “We have been producing for years, but our name was not mentioned. Now our peas are valued, they come to life in the hands of chefs” and “I have now transformed from a worker to a producer, I have gained strength both economically and socially.”

Source: HORECA TREND and Besler Food