The Food of the Future The Good Wild Can't Get Enough of Awards! | HORECA TREND
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Food Producers

The Good Wild, the Food of the Future, Can't Get Enough of Awards!

Drawing its inspiration from the traditional innovation methods of sprouting and fermentation, as well as the rich culture of Anatolia, The Good Wild is rapidly advancing towards becoming the food of the future by winning two more important awards in the international arena.

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Working with passion and determination in the food field for years Dilara KocakHe is the founding partner of The Good Wild, is a pioneer in the “upgraded food” category not only in Turkey but also worldwide with plant-based protein and sprouted fermented legumes. The brand is proud to have won a total of 8 international awards as it leaves its first year behind.

The Good Wild, which set out with the mission of creating a radical change in nutrition culture for the future of food, is a world first and with this success, it is turning our country into a global example. The brand, which was founded by taking inspiration from the cultural richness of Anatolia, was first awarded the “Certificate of Excellence” for its creative works designed by Eda Gündüz at the International Typography Awards 2024 (ISTD) held in London. As The Good Wild enters its second year, it continues to consolidate its success by winning awards at the palace table in England. The brand received the “Most Innovative Diet Product of 3” award with its “Sprouted Crispy Snacks” at the “2024rd Food Innovation Summit” held at Boğaziçi University.

In July, The Good Wild completed its first round of investment led by Founder One, the first impact investment fund in Germany, Switzerland and Turkey. Now, the brand, which is on its way to becoming a global player and preparing for export, continues its R&D studies as a role model of TÜBİTAK's EU-supported Turkey Food Innovation Platform (TUGİP).

The Good Wild Co-Founder Dilara Koçak, who crowned her success with these awards on her journey to find a solution to hunger in the world, said: “As we prepare to celebrate the 101st anniversary of our Republic, I am happy to share the success news of The Good Wild, a local brand. As a nutritionist who was educated in the schools of this country and learned a lot from its culture, it is a great source of pride for me to turn the brand I dreamed of into reality and introduce it to the world in a short time. As a woman, I know how much I owe to our republic and I will continue to pay my debt by working, producing and sharing.”

Dilara Koçak, who not only produces but also continues her marketing activities with a global vision, is preparing to bring The Good Wild to the shelves of the most important gourmet markets, especially in Europe, in the near future.

Source: HORECA TREND and The Good Wild

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Food Producers

“Global Climate Change Could Also Affect Wheat Harvest”

Eksun Gıda General Manager Ahmet Demir stated that this year’s wheat harvest is approaching last year’s figures and said, “By the end of the year, a capacity of 4 million tons will have been achieved, 21 million tons of which will be for pasta. As Eksun Gıda, we have reached a capacity of 9 thousand tons in the first 327 months of the year and continue to contribute to both the supply of our country’s flour needs and our national export network. We aim to reach a capacity of 434 thousand tons by the end of the year.” Underlining that the negative effects of global climate change will affect many elements from harvest periods to productivity, Demir also stated that expanded public support for farmers is of critical importance. 

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One of the leading flour producers of our country Ahmet Demir, General Manager of Eksun Gıda, made evaluations regarding the 2024 wheat harvest. Stating that a productive harvest season has been completed in every region of Turkey, Demir said, “A 2023 million-ton wheat harvest was obtained in our country in 22. The wheat harvest, which started earlier this year compared to the previous year, continued for at least 4 months all over Turkey. Our farmers continue to deliver their products to the Soil Products Office or licensed warehouses after the harvest. After the harvest period, a capacity of over 4,5 million tons will be obtained, 20 million tons of which will be for pasta.” 

“Climate Change May Negatively Affect Production”

Demir, who stated that Turkey is a self-sufficient country in wheat, in addition to its contribution to the world in wheat production, emphasized the necessity of always considering the consequences of climate change. “The United Nations Food and Agriculture Organization (FAO) had recorded that the monthly change in international prices of food products is monitored and that there was a 0,5 percent decrease in the Cereal Price Index in August. Although this index, which is particularly affected by the good harvest expectations of main exporting countries such as Turkey and the USA, is an important indicator, it is absolutely necessary to consider the effects of climate change in the long term,” he said.

Demir said, “Climate change is changing many parameters, especially access to food and global food prices. Factors such as increased pest density in agricultural areas, drought and changes in harvest times have serious negative consequences on agricultural productivity. In order for global climate change not to affect harvest results, especially in the long term, it is necessary to protect the natural balance. In this context, effective biological control, further expansion of good agriculture and, of course, guiding public policies are of utmost importance.” 

Public Support Will Provide Relief to Farmers 

Demir, who also evaluated the new model of support for farmers in the public sector, said, “As of September 1, the details of agricultural production planning have begun to be announced. It is gratifying to announce that basic support and planned production support will be provided in addition to the existing fuel and fertilizer support, especially in the basins where wheat will be produced.” 

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Eksun Food Continues to Contribute to Grain Supply

Ahmet Demir, who also evaluated Eksun Gıda’s production capacity in his statements, said, “As a company that employs 500 people and uses new generation technologies in our Tekirdağ and Konya factories, we develop products with a social benefit approach by taking into account different consumer habits, including flour, gluten-free flour and bakery products. We continue to meet our country’s flour needs and contribute to our national export network by reaching a capacity of 9 thousand tons in the first 327 months of the year. We also aim to reach a capacity of 434 thousand tons by the end of the year.” 

Source: HORECA TREND and Eksun Food

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Food Producers

Barilla Makes Little Angela's Dream Come True

9-year-old Angela's dream was made a reality by Barilla's design team. Angela, who wrote a letter to the Barilla CEO thinking, "I wish the pasta could hold the sauce longer," finally received a specially produced "hat-designed" pasta. Barilla brought this unusual suggestion to life, and sent Angela a pasta that it specially produced and packaged as a gift, making the little pasta lover's dream come true.

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An important representative of Italian gastronomy culture that reaches millions of tables in over 100 countries every day Barilla, recently made a little girl's dream come true and produced hat-shaped pasta.

Angela, a 9-year-old who loves eating pasta, dreamed of a pasta that could hold more sauce and wrote this idea with the help of her mother in a letter. Barilla CEO Gianluca Di Tondo Angela’s heartfelt letter read, “Hello Gianluca Di Tondo, I want to try a new type of pasta that looks like a hat that can hold the sauce. If you like it, you can make it.” This message inspired the CEO of Barilla and his team.

Two months later, CEO Gianluca Di Tondo wrote Angela a handwritten reply: “I enthusiastically forwarded your letter and your idea for a new pasta shape to my design team. They were very happy with this wonderful idea that would hold more sauce. They have already started working on the idea!” Angela’s letter led to the production design team in Parma bringing the hat-shaped pasta to life, and just four months later, Angela was sent a specially prepared box.

The letter inside the box read: “As I promised in my previous letter, we worked with pleasure on your inspiring dream about hats and produced the first design using 3D technology. We wanted to share this first design with you right away, we hope you like it. It will take some time to produce these new pastas on a large scale, but we are already excited that they will reach many kitchens.”

Barilla continues to offer a pleasant experience with quality and reliable food with the importance it attaches to innovation and to contribute to a better future by valuing imagination.

Source: HORECA TREND and Barilla

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Food Producers

Ülker Announces First Half Financials

Ülker Bisküvi closed the first half of 2024 with a turnover of 36,6 billion TL. The share of Turkey operations in the turnover was 69 percent, the share of export and international operations in the turnover was 31 percent.

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Ülker Bisküvi*, in the statement sent to the Public Disclosure Platform (KAP), announced that the turnover of the first half of the year was 36,6 billion TL. The share of the company's Turkey operations in turnover was stated as 69 percent, and the share of export and foreign operations in turnover was 31 percent.

Stating that the company continues to grow Ülker CEO Mete Buyurgan He continued: “80. As Turkey's leading food company, celebrating its anniversary, we completed the first half of the year successfully as we aimed. The important development of this period was Ülker's first sustainability-related bond issuance of 20 million US dollars of 100, which we realized with the participation of more than 2024 international investors from 550 countries. We carried out this bond issue with confidence in our country and our company. While we provide added value to our country, we are a strong player in our region. Leadership in the biscuit market continues in Saudi Arabia and Egypt, and the strong growth trend continues in Kazakhstan and Central Asian countries.

We focus on our sustainability efforts in every field to leave a livable world to future generations. We travel 50 million km per year with the 5,4 double-decker trucks we have included in our fleet. We will travel less distance and emit 5.000 tons less carbon. We focus on domestic agriculture, local development and farmer welfare, and aim to disseminate regenerative and sustainable agricultural practices by working with our farmers. We started the work in Kırıkkale and Çorum regions. We aim to implement regenerative agriculture in an area of ​​2030 decares by 10.000. With our R&D centers; We are implementing projects that will add value to our company's activities and our industry with universities and research centers at home and abroad. These also contribute to our development of innovative products that stand out in the industry. We introduced 17 new products to our consumers in the first six months of the year and over 5 in the last 220 years. “We are showing a successful performance in the categories we are in.”

* Pladis Foods Limited is a subsidiary. 

Source: HORECA Trend and Ülker

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