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Food Producers

The Good Wild, the Food of the Future, Can't Get Enough of Awards!

Drawing its inspiration from the traditional innovation methods of sprouting and fermentation, as well as the rich culture of Anatolia, The Good Wild is rapidly advancing towards becoming the food of the future by winning two more important awards in the international arena.

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The Food of the Future The Good Wild Can't Get Enough of Awards! | HORECA TREND

Working with passion and determination in the food field for years Dilara KocakHe is the founding partner of The Good Wild, is a pioneer in the “upgraded food” category not only in Turkey but also worldwide with plant-based protein and sprouted fermented legumes. The brand is proud to have won a total of 8 international awards as it leaves its first year behind.

The Good Wild, which set out with the mission of creating a radical change in nutrition culture for the future of food, is a world first and with this success, it is turning our country into a global example. The brand, which was founded by taking inspiration from the cultural richness of Anatolia, was first awarded the “Certificate of Excellence” for its creative works designed by Eda Gündüz at the International Typography Awards 2024 (ISTD) held in London. As The Good Wild enters its second year, it continues to consolidate its success by winning awards at the palace table in England. The brand received the “Most Innovative Diet Product of 3” award with its “Sprouted Crispy Snacks” at the “2024rd Food Innovation Summit” held at Boğaziçi University.

In July, The Good Wild completed its first round of investment led by Founder One, the first impact investment fund in Germany, Switzerland and Turkey. Now, the brand, which is on its way to becoming a global player and preparing for export, continues its R&D studies as a role model of TÜBİTAK's EU-supported Turkey Food Innovation Platform (TUGİP).

The Good Wild Co-Founder Dilara Koçak, who crowned her success with these awards on her journey to find a solution to hunger in the world, said: “As we prepare to celebrate the 101st anniversary of our Republic, I am happy to share the success news of The Good Wild, a local brand. As a nutritionist who was educated in the schools of this country and learned a lot from its culture, it is a great source of pride for me to turn the brand I dreamed of into reality and introduce it to the world in a short time. As a woman, I know how much I owe to our republic and I will continue to pay my debt by working, producing and sharing.”

Dilara Koçak, who not only produces but also continues her marketing activities with a global vision, is preparing to bring The Good Wild to the shelves of the most important gourmet markets, especially in Europe, in the near future.

Source: HORECA TREND and The Good Wild

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Food Producers

President Butter Flavor is Now in Türkiye

 Addressing consumers with the slogan "It Adds Flavor to Life," Président brings its deep-rooted and unique butter expertise to Türkiye. Standing out with its rich milky flavor and easy-to-spread texture, Président Butter is available in both salted and unsalted varieties.

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President Butter Flavor Now in Türkiye | HORECA TREND

Président, a leading brand in the butter category in international markets, is now offering its butter products in Türkiye. Produced with 90 years of experience from Président, Europe's master of cheese, butter, and cream, and using high-quality milk from Türkiye, Président Butter offers consumers a unique flavor.  Président Butter, which contains no additives, colorants or preservatives, offers an excellent option for gastronomy enthusiasts interested in gourmet flavors and consumers seeking the taste of milk in their butter.

Gourmet Taste Comes from Quality in Butter

Expressing their excitement at bringing Président's strong expertise in the butter category to consumers in Türkiye, İçim Milk Marketing Manager Tuğçe Sarıkaya Tosun, gave the following information: "In Turkey As a result of our research* conducted with Ipsos Turkey in October 2024 on butter consumption, we found that consumption on bread, especially at breakfast, is prominent, and that consumers are increasingly seeking a more natural taste with a more intense milk flavor. We believe that Président, which stands out from traditional butters, offers an alternative that appeals to the Turkish palate with its soft, easy-to-spread, and additive-free salted and unsalted butter varieties. We believe consumers will enjoy using Président Butter, a product that adds flavor to every moment of life, from breakfast to dinner.  

Perfect Match with Toasted Bread

The Turkish breakfast tradition of spreading butter on bread transforms into a completely different experience with Président Butter. With its intense milky flavor and easy-to-spread texture, Président Butter meets the expectations of butter lovers in Türkiye. Président Unsalted Butter and Président Salted Butter, with their balanced salt content, leave a unique taste on toasted bread and add a subtle yet unforgettable pleasure to breakfasts. This special flavor, which can be adapted to various presentations by enriching with spices, once again demonstrates Président's quality and superiority in the butter category.

An Elegant Touch to Meals 

Président Butter isn't just for breakfast; its high-quality ingredients also make a difference with meat, poultry, and desserts. When paired with meat, Président Butter brings a true chef's touch to the plate, and when added to desserts, it adds a delicate depth of flavor.

*Ipsos I Turkey- Understanding Butter Category Usage&Attitude I 05.11.2024

Source: HORECA TREND and President

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Food Producers

Eksun Gıda's EBITDA Reaches 144 Million TL

Eksun Gıda, one of Türkiye's leading flour producers, shared its 2025 interim financial results and strategic developments on the Public Disclosure Platform (KAP). The company demonstrated a stronger financial picture compared to the same period last year by continuing its efforts to improve operational efficiency and implementing strategic steps that increase its investment strength. In the first six months of 2025, Eksun Gıda's net sales revenue reached 6 billion Turkish Lira, and gross profit reached 5 million Turkish Lira.

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Eksun Gıda's EBITDA Reaches 144 Million TL | HORECA TREND

It has more than 200 product types under the brands Sinangil and Sinangil Gluten YOK. Eksun Food, reinforced its strong and stable growth potential with the second-quarter report it shared with the public. According to the results prepared in accordance with the inflation accounting principles of Turkish Accounting Standards 29 (TMS 29), Eksun Gıda's net sales revenue for the first six months was 6 billion TL, with a gross profit of 5 million TL and a gross profit margin of 562,2 percent. According to data without inflation accounting, Eksun Gıda achieved a net profit of 11,2 million TL in the first six months of the year, once again demonstrating its financial strength.

“Our financial stability is the strongest indicator of our growth strategy.”

Making statements on the subject Hasan Abdullah Özkan, President and CEO of Eksun Food GroupHe stated, “Our company achieved a significant improvement in gross profit and margin compared to the same period last year, and a strong increase in EBITDA. In the first six months of this year, our gross profit increased by 6 percent to 6,1 million Turkish Lira. Having reported an operating loss of 562,2 million Turkish Lira in the same period last year, our company achieved an operating profit of 41,5 million Turkish Lira this year, while increasing its EBITDA from 67,1 million Turkish Lira to 21,3 million Turkish Lira. According to data without inflation accounting, a net profit of 143,8 million Turkish Lira was achieved in the first six months of the year, representing a 6 percent increase compared to the same period last year. With these data, we are determinedly continuing our sustainable growth goals.”

Contributing to sustainability with RES investment  

One of the key developments in Eksun Gıda's recent investment processes was the acquisition of an operating certificate for Babaeski Tarım Ürünleri Lisanslı Depoculuk A.Ş. (Furthermore, Babaeski Tarım Ürünleri Lisanslı Depoculuk A.Ş.). This initiative aims to increase the company's storage capacity in its raw material supply chain and enhance operational reliability. Eksun Gıda's receipt of an Investment Incentive Certificate for its 7.000 kW EKSUN-3 Wind Power Plant is a strategic move that reinforces its commitment to sustainable production and the transition to green energy. This incentive contributes to environmental sustainability and carries the potential to achieve long-term advantages in energy costs. The company is also working on the 11.900 kW EKSUN-2 Wind Power Plant Project.

Source: HORECA Trend and Eksun Food

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Food Producers

Indomie Named the World's 7th Strongest Food Brand

Indomie was ranked the seventh most powerful food brand in the world in Brand Finance's 2025 "Food & Drink" report, with a Brand Strength Index of 86,4 points. The brand, distinguished by its strong consumer connection, high recommendation rate, and loyalty, continues to achieve global success with its diverse flavors and production capacity. Its Turkish operations, with a factory ranked in the top five of 7 Indomie production facilities worldwide and a production capacity exceeding 50 billion units per year, contribute significantly to this success.

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Indomie Named the World's 7th Strongest Food Brand | HORECA TREND

The world's largest ready-made noodle Indomie, one of the manufacturers, Brand Financeof 2025 To the “Food & Drink” Report Indomie has achieved significant success. Ranked as the world's 100th strongest food brand with a Brand Strength Index (BSI) of 86,4 out of 7, this success demonstrates that it has built not only its global brand value but also its strong relationship with consumers on solid foundations. In Brand Finance's assessment, high scores in the recommendation rate and word-of-mouth marketing categories demonstrate consumers' loyalty and affection for Indomie.

Indomie, a staple on every table with its delicious, practical, and accessible products, maintains this strong position globally and in Türkiye. Offering consumers diverse alternatives with a wide range of products to suit every palate, Indomie Turkey with a monthly production capacity of 330 tons It produces an average of 1 billion noodles annually. This growing production capacity in Türkiye and the surrounding region further enhances the brand's influence in regional markets.

"Brand Finance's Assessment Shows We Are Moving in the Right Direction"

Stating that the success Indomie has achieved globally is not just a ranking, but a concrete reflection of the bond established with the consumer, Indomie Türkiye Deputy General Manager Sencer Gündü"With our ever-growing production capacity and expanding product range in Türkiye, we offer solutions that appeal to different palates. Understanding our consumers' needs, developing flavors that adapt to their lifestyles, and continuing this journey together is invaluable to us. At Indomie, we are delighted that this prestigious global success is also supported by our operations in Turkey. This assessment by Brand Finance demonstrates that we are on the right track. We will continue our efforts with determination to position Indomie as a brand preferred by everyone."

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