They Said ''We've Been on Vacation for 20 Years'' and Bought the Crystal Apple! | HORECA TREND
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They Said ''We've Been on Vacation for 20 Years'' and Got the Crystal Apple!

Tatilsepeti was deemed worthy of the Crystal Apple Award in the best film category corporate image with its 20th anniversary advertising campaign in which its employees also took part.

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Tatilsepeti, Turkey's leading online travel agency, received its first crystal apple with its 20th year advertising campaign. The 36th Crystal Apple Award Ceremony, considered the Oscars of the advertising world, was held at Rixos Tersane Istanbul. Tatilsepeti won the Crystal Apple in the best film category online/corporate image with its 20th year advertising film. The Tatilsepeti award was received together by the brand marketing team and advertising agency employees.

Tatilsepeti, one of the first digital initiatives in Turkey in the tourism travel sector, was founded in 1996 by three friends studying at Galatasaray High School on a school trip with the idea of ​​"We can do better"; was founded as an organization company and evolved into a tourism company in 3; started broadcasting in 2002 with the foresight and vision in the digital field. It crowned its 2004th anniversary with an entertaining advertising campaign.

Shot in Antalya for 2 Full Days; Appeared in the Metro, on the Street, and on the Screen

The slogan "We've been on vacation for over 20 years" was used in the advertising campaign that appeared on giant billboards in the subway and streets and was shown on TV screens, with a scenario that would make viewers laugh. In the shootings that lasted for 2 full days, day and night in Antalya; beaches, hotels, restaurants, adventure courses were designed for Tatilsepeti with the understanding of "everywhere is an office".

The film draws attention to the 'difficult effort' that Tatilsepeti employees have put in to provide the best holiday for their guests for over 20 years. The film also references the new generation travel concept ''workation''; Tatilsepeti employees are seen working hard and attentively 'for the best holiday' with scoring tables in their hands. One measures the temperature of the water in the jacuzzi to see if it is good for the kidneys; another is a taste bud tester, another measures the fineness of the sand like a sand analyst. Another sends greetings to a local on a remote island he visited, while another experiences local entertainment.

''We Continue to Provide the Dream Holiday to Millions of Our Guests''

Tatilsepeti; was talked about a lot and left a mark in people's minds with the slogan "We all work for a holiday" in its first movie. The 20th year slogan was almost complementary to this first one. The message given in the movie is "As one of the pioneer and leading organizations in Turkey, we have been holidaying for over 20 years. We are Tatilsepeti. All our efforts are to make the most comfortable and beautiful holidays for you. To ensure that you make brand new discoveries and taste the best flavors all over the world. We will continue to make the dream holiday for millions of our guests regardless of their budgets and demands." In the 20th year campaign key visual, in addition to the cast, Tatilsepeti's real employees who have been working for the 'best holiday' for 20 years are also included.

Source: HORECA TREND and Tatilsepeti

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New Generation Benefit Solution from Token Financial Technologies: TokenFlex Plus

TokenFlex, a brand of Token Financial Technologies, a Koç Group company, has added a new one to its digital solutions in the field of employee benefits. Developed following the digital meal card and corporate gift card solutions, TokenFlex Plus offers employees the opportunity to freely use their benefits, while providing tax advantages and operational convenience to employers.

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TokenFlex, the brand of Token Finansal Teknolojiler, a subsidiary of Koç Group, has introduced its new service TokenFlex Plus. TokenFlex Plus, which allows employees to use their benefits flexibly, contributes to employee motivation. It facilitates operational processes for employers thanks to its completely digital infrastructure, while providing the opportunity to optimize costs thanks to the tax advantages it offers.

Flexibility for Employees, Convenience for Companies

With TokenFlex Plus, employees can divide their flexible fringe benefit budgets according to their needs and use them at thousands of shopping and dining points. They can shop as they wish from many distinguished brands in different categories such as restaurants, markets and clothing.

For employers, TokenFlex Plus makes processes such as budgeting, loading balance, invoicing and report tracking effortless through a single panel with its completely digital infrastructure.

Digital Infrastructure and Wide Usage Network

With TokenFlex Plus, employees can easily manage their transactions via the TokenFlex mobile application. Users can convert their defined balances into meal cards for use at contracted restaurants and gift cards valid for different brands, all through a single application, and spend them as they wish.

With more than 60 thousand spending points across Türkiye, TokenFlex offers a wide spending network. Thanks to NFC and QR code payment options, transactions can be completed safely and quickly.

Erkin Uzun: “We invite companies to take part in the future of flexibility and digitalization.”

Token Financial Technologies Digital Card Solutions Deputy General Manager Erkin Uzun, said the following about the benefits offered by TokenFlex Plus for employers and employees: “Talent acquisition and employee engagement are more important than ever for companies. Understanding employees better and providing them with personalized experiences are at the top of companies’ agendas. Digital technologies and flexible benefits solutions offer great opportunities to meet employee expectations and provide this at a low cost. TokenFlex Plus provides companies with a powerful solution for digital transformation and flexible benefits, while giving employees the freedom to determine their own spending preferences. For employers, it offers an innovative way to increase employee satisfaction. We invite companies to take part in the future of flexibility and digitalization.”

Source: HORECA TREND and Token Financial Technologies

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Kitchen Mathematics YouTube Series Started with Simpra Inventory 

Simpra, which develops software for restaurants and hotels with over 35 years of experience, offers innovative solutions with its R&D center and facilitates end-to-end business management, has started the Mathematics of the Kitchen YouTube program with Simpra Inventory to ensure that restaurants understand the importance of cost control in their kitchens in order to achieve sustainable success and to guide them in this area. 

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The first episode of the Mathematics of the Kitchen program with Simpra Inventory, which explains how restaurant owners and managers can optimize their kitchen expenses, has been released.

Simpra Solution Manager and Sales Development Specialist Engin AbatThe guest of the first episode of the Kitchen Mathematics series, presented by Dardenia IT & Cost Management Consultant Ünsal Şahinoğlu The program discussed the benefits of cost control for restaurants and the stories of businesses that managed to save money on their kitchen expenses with this method.

Stating that cost is very important in the Food and Beverage sector, Dardenia IT & Cost Management Consultant Ünsal Şahinoğlu“A company that operates in this sector without knowing its costs is like a ship sailing on the ocean without a compass, so to speak. These people are eliminated from the sector after a while. I saw this and I also realized that the number of people trained in the sector was low, so I founded Cost Analysis six years ago. The biggest difficulty of cost management is actually this; everyone in the sector has some knowledge on this subject, right or wrong. We all cook at home, but none of us are chefs. In other words, we cannot cook in a restaurant. Cost control is also a profession, it contains some data within itself. The program you use is also very important. I have seen a program that calculated VAT incorrectly in the invoice entry. When you proceed with the right program and the right employee, you get the right result,” he says.

The Most Reliable Program in the Industry: Simpra Inventory

Speaking about Simpra Inventory's position in the industry, Unsal Sahinoglu“A stock cost program should be reliable first and foremost. I was receiving training for a program, it calculated the VAT incorrectly when entering the invoice. What do you expect from a program that enters the VAT incorrectly at this stage? Therefore, it should be reliable. It should also be able to serve every action of stock cost management. For example, the business uses carcass meat. It should have a carcass module here. Or there is production in a central structure. It should be able to manage this production, production planning and what is produced. However, for example, the feature I like the most about Simpra Inventory is that it is cloud-based. In other words, we are not connected to any server or device. Sometimes you don't even need to have a laptop with you to work. You can enter the link from any computer, enter your password, open it and manage all your work. A location-independent program, great.”

What is Simpra Inventory?

Simpra, which stands out with its innovative solutions developed to accelerate the digital transformation of the Food and Beverage sector, enables businesses to analyze their profit margins and see the amount of materials in their warehouses with its stock and cost management application Simpra Inventory. Simpra Inventory solution makes stock and cost management easier than ever for businesses. This innovative product automates businesses’ stocks, production processes, prescription processes and cost measurements by integrating them with sales and ERP applications. It provides critical information for the business to analyze its financial situation with the reports it presents to the user.

Source: HORECA TREND and Simpra 

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Ingredy Launches First Live Fish Auction for Restaurants

Ingredy.App, which combines digital procurement processes for restaurants with solution-oriented innovations, has organized a live fish auction for restaurants for the first time by making another pioneering first in the sector.

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Early in the morning Istanbul Gurpinar Fish MarketWith this innovative application carried out in Ingredy, has provided both transparency and time savings to restaurant owners and chefs by digitizing fish and seafood procurement processes.

Ingredy.app In the first live broadcast auction organized by the team at the Gürpınar Fish Market, distinguished restaurants such as Zara Zargana, Aheste Balık and Parma Sole participated in the auction remotely and procured fish and seafood via the platform.

Operational Convenience for Restaurants

The fish auction application provides operational convenience to restaurant chefs by eliminating the need to go to the market in the early hours, while also facilitating restaurants' access to quality products and ensuring that purchases are made through a transparent and traceable infrastructure. The auction, which is held via live broadcast, saves restaurants both time and money, while also increasing efficiency in the supply chain.

Ingredy's Innovative Approach

Focusing on digitizing the food supply chain and setting new standards in the industry, Ingredy.App has once again distinguished itself with this study. Thanks to the platform’s user-friendly structure and innovative applications, restaurants’ food supply processes become easier, faster and more transparent.

Ingredy will continue to offer all kinds of food that restaurants need, from local suppliers to international products, with an approach that places particular emphasis on women entrepreneurs and social responsibility.

About Ingredy

Founded in 2023 and backed by 20 years of industry experience, Ingredy is a digital platform that brings together gastronomy professionals with national and local suppliers. The platform includes large corporate companies and small producers of geographically indicated products. Aiming to create a more efficient, sustainable and transparent sector by optimizing the supply chain with its new generation solutions, Ingredy enables chefs and businesses to order the product they want, as often as they want, from the right producer, in real quality and quickly. The platform, which can be integrated with existing ordering systems, goes beyond the traditional supply chain by providing businesses with data that they can create added value for.

Source: HORECA TREND and Ingredy

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