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They Said ''We've Been on Vacation for 20 Years'' and Got the Crystal Apple!

Tatilsepeti was deemed worthy of the Crystal Apple Award in the best film category corporate image with its 20th anniversary advertising campaign in which its employees also took part.

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Tatilsepeti, Turkey's leading online travel agency, received its first crystal apple with its 20th year advertising campaign. The 36th Crystal Apple Award Ceremony, considered the Oscars of the advertising world, was held at Rixos Tersane Istanbul. Tatilsepeti won the Crystal Apple in the best film category online/corporate image with its 20th year advertising film. The Tatilsepeti award was received together by the brand marketing team and advertising agency employees.

Tatilsepeti, one of the first digital initiatives in Turkey in the tourism travel sector, was founded in 1996 by three friends studying at Galatasaray High School on a school trip with the idea of ​​"We can do better"; was founded as an organization company and evolved into a tourism company in 3; started broadcasting in 2002 with the foresight and vision in the digital field. It crowned its 2004th anniversary with an entertaining advertising campaign.

Shot in Antalya for 2 Full Days; Appeared in the Metro, on the Street, and on the Screen

The slogan "We've been on vacation for over 20 years" was used in the advertising campaign that appeared on giant billboards in the subway and streets and was shown on TV screens, with a scenario that would make viewers laugh. In the shootings that lasted for 2 full days, day and night in Antalya; beaches, hotels, restaurants, adventure courses were designed for Tatilsepeti with the understanding of "everywhere is an office".

The film draws attention to the 'difficult effort' that Tatilsepeti employees have put in to provide the best holiday for their guests for over 20 years. The film also references the new generation travel concept ''workation''; Tatilsepeti employees are seen working hard and attentively 'for the best holiday' with scoring tables in their hands. One measures the temperature of the water in the jacuzzi to see if it is good for the kidneys; another is a taste bud tester, another measures the fineness of the sand like a sand analyst. Another sends greetings to a local on a remote island he visited, while another experiences local entertainment.

''We Continue to Provide the Dream Holiday to Millions of Our Guests''

Tatilsepeti; was talked about a lot and left a mark in people's minds with the slogan "We all work for a holiday" in its first movie. The 20th year slogan was almost complementary to this first one. The message given in the movie is "As one of the pioneer and leading organizations in Turkey, we have been holidaying for over 20 years. We are Tatilsepeti. All our efforts are to make the most comfortable and beautiful holidays for you. To ensure that you make brand new discoveries and taste the best flavors all over the world. We will continue to make the dream holiday for millions of our guests regardless of their budgets and demands." In the 20th year campaign key visual, in addition to the cast, Tatilsepeti's real employees who have been working for the 'best holiday' for 20 years are also included.

Source: HORECA TREND and Tatilsepeti

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Craftgate Generated 49 Million TL for Tourism

Craftgate, a payment orchestration platform that enables centralized management of online payment processes, has shared online payment statistics for the tourism sector for the period May 15 – July 31, 2025. During this period, which saw over 5 million transactions and payments totaling over 17,5 billion TL, Craftgate generated 49,94 million TL in revenue for tourism businesses.

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Craftgate Contributes 49 Million TL to Tourism | HORECA TREND

Craftgate, Türkiye's leading payment orchestration platform, announced online payment data for the beginning of the 2025 summer season in the tourism sector.

The analysis, covering the period between May 15 and July 31, 2025, revealed transactions conducted through Craftgate's infrastructure through contracted payment providers by member businesses operating in various areas, including hotel reservations, car rentals, ticket sales, and tour/event services. During this period, the industry's total online payment volume 17,5 billion TLMore than 5 million payment transactions were made, reaching . Due to the impact of high-amount transactions, the average basket size 3.425 TL was measured as .

Leading brands in the tourism sector have achieved significant cost and turnover advantages thanks to Craftgate technologies during the busy payment traffic at the beginning of the summer season. Smart and Dynamic Payment Routing feature automatically selects the virtual POS that offers the lowest commission rate for each transaction, reducing businesses' cost per payment. Autopilot ve Payment Retry technologies ensured that payments were completed uninterruptedly and cost-effectively, even in the event of interruptions or system problems occurring in virtual POS devices. In this way, Between May and July 31 By preventing possible turnover losses of Craftgate member businesses operating in the tourism sector, 49,94 million TL profit they were able to obtain.

Highlights of Payment Behaviors: Single Payments Preferred, 3, 6 and 9 Months Installment Term Preferred

According to data from Craftgate member businesses in the tourism sector, 58,36% of online payments were made as a single payment, while 41,64% opted for installment payments. 3, 6, and 9-installment payments were particularly prevalent for car rentals and accommodations.

When payment methods were examined, it was seen that the vast majority of payments (81,36 percent) were made by credit cards, while debit cards accounted for 14,23 percent. While international card usage was 3,71 percent, buy now pay later ve digital wallet The share of alternative methods such as was 0,29 percent. The share of prepaid cards was determined as 0,70 percent.

Leading Brands in the Tourism Sector Are Getting Stronger with Craftgate

Many tourism businesses, including leading brands in the industry, are increasing their turnover, reducing their operational burden, and optimizing their payment costs thanks to Craftgate's advanced payment orchestration.

Accelerating the digital transformation of the tourism sector with its superior technology, increasing turnover and providing cost advantages, Craftgate supports the sustainable growth of the sector by offering access to multiple payment service providers, international and alternative payment methods from a single center.

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Protel's New Solution for Contactless Orders for Restaurants: Ordering Hub  

Protel, which has been providing technological solutions for hotels, restaurants, cafes, bars, patisseries and beach businesses for over 35 years, announced its new platform Ordering Hub (Ohub), developed specifically for Oracle MICROS Simphony Cloud users. The platform aims to redefine the contactless ordering experience in restaurants. 

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Protel's New Solution for Contactless Orders for Restaurants: Ordering Hub | HORECA TREND

Developed to centralize and flexibly structure restaurants’ contactless ordering processes, Ordering Hub transforms the power of Oracle MICROS Simphony Cloud infrastructure into a special solution for restaurants’ increasing mobile and contactless ordering needs. Offering digital ordering channels such as QR Menu, Kiosk and Waiter App for waiters with special designs for brands, OHUB enables these channels to be managed from a single center, providing a significant increase in operational efficiency and customer satisfaction.

Ohub offers restaurants the ability to activate multiple digital ordering channels simultaneously and control them centrally via Simphony.

Fast, Secure and Flexible Experience with QR Menu

QR Menu, which does not require physical installation thanks to its serverless structure, can be put into operation in just 10 minutes. While menu content is automatically pulled directly from the Simphony system, it offers customers an uninterrupted and easy ordering experience with modern features such as multi-language support and online payment. Businesses can instantly update their menus via QR Menu and quickly publish promotional and campaign content. In addition, the design elements of the menu can be customized to suit the brand identity, allowing brands to reflect their own style.

Maximum Efficiency in Self-Service Orders with Kiosk

The digital ordering experience that started with the QR Menu is completed by the Android-based Kiosk solution. Compatible with hardware of different sizes, the Kiosk automatically transfers products to its screen thanks to the Simphony POS integration, while providing fast and error-free processing by sending orders directly to the kitchen.

The kiosk provides faster service to customers, especially during peak hours and in self-service areas, and minimizes queue-related dissatisfaction.

Digitalized Service Experience with Waiter App

Compatible with Android and iOS, the Waiter App digitalizes waiters’ order and service processes, ensuring speed and accuracy. The application facilitates operations with functions such as table management, order notes and payment transactions, and works integrated with Simphony POS to provide an uninterrupted experience.

Thanks to the Waiter App, waiters can save time and serve more tables at the same time. Advanced features such as room-based ordering, open account management, fast payment and multi-language support enrich the user experience.

Ordering Hub Speeds Up Contactless Ordering Processes in Restaurants

Stating that they aim to make contactless ordering processes in restaurants faster, more flexible and more efficient with Ordering Hub (Ohub), Protel Sales Director Fatih Tenel“As Protel, we have been leading the digital transformation of the sector for over 35 years. Ordering Hub enables operations to be easier and faster by offering the opportunity to manage different digital ordering channels from a single center. In this way, we both simplify the business processes of businesses and meet the expectations of our guests in the best way possible. Technology is not just a tool for us, it is the key to creating a dynamic ecosystem that produces solutions to the needs of the sector. We will continue to develop innovative solutions with this vision in the future, and while adding value to businesses, we will take the guest experience further every day,” he said.

Source: HORECA TREND and Protel

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What Awaits SMEs That Missed the Next Generation Cash Register Transformation?

The deadline for businesses to transform into a new generation cash register has expired. NarPOS CEO İlyas Akça, who pointed out that businesses that do not comply with the legal regulation may face serious penalties and operational problems, emphasized the urgency and competitive advantages of digitalization.

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What Awaits SMEs That Missed the New Generation Cash Register Transformation? | HORECA TREND

With the General Communiqué numbered 507 of the Tax Procedure Law (VUK) and related regulations implemented by the Ministry of Treasury and Finance, an important transformation process has been initiated in the world of food and beverage and payment systems. Within the scope of this regulation, which aims to accelerate the digitalization of businesses and effectively reduce the informal economy, the integration of EFT-POS devices and payment recording devices (ÖKC) has become mandatory. It has been made mandatory by law for all taxpayers to switch to these devices called “new generation cash registers with POS features” or Android-based ÖKC software.

The Law Made It Mandatory, So Are Businesses Ready?

The starting date of this legal obligation introduced with the VUK 507 circular was determined as July 1, 2024, and the period granted to businesses for compliance ended on January 10, 2025. As of this date, restaurants are obliged to use a new generation cash register with EFT-POS features in accordance with legal regulations.

This regulation aims to prevent tax losses and evasions by ensuring that collections made through mobile POS devices used by businesses are reported to the Revenue Administration (GİB) in a transparent manner. Although the regulation provides conveniences such as the removal of the requirement to have a physical POS device and the ability to receive payments even through Android-based devices, many businesses have still not taken the necessary steps for legal compliance despite the deadline.

What Awaits SMEs That Missed the Next Generation Cash Register Transformation?

With the end of the legal period, businesses that have not completed the new generation cash register transformation and continue to use old type devices face significant risks. Emphasizing that this transformation is not only a technical necessity but also a strategic step for the future of businesses, NarPOS Co-Founder and CEO İlyas Akça“January 10, 2025 was a clear turning point for legal compliance in this area. As we see, hundreds of thousands of devices still need to complete this transformation. Businesses that do not comply with legal regulations risk facing serious penalties for irregularities. The Ministry of Treasury and Finance has tightened its controls in this regard,” he said.

Pointing out that the new generation cash register transformation is an important opportunity for businesses to keep up with the competitive conditions of the age, paleHe continued his words as follows: “Businesses that do not take steps towards digitalization fall behind in the competition by falling behind in operational efficiency, reducing error rates, managing their stocks correctly and, most importantly, providing fast and modern experiences to their customers. Continuing to work with old-fashioned methods carries both legal risks and poses a serious obstacle to the growth and profitability of businesses.”

Defining the new generation cash register transformation as an opportunity for businesses to consider digitalization as a whole pale“The new generation cash registers should not be seen as simple payment receiving devices. When designed correctly, they can be a starting point for digitalizing all processes of the business, from stock tracking to sales analysis, from e-document integration to reporting.” he said.

The Impact of POS Regulation Compliance on the Economy

The VUK 507 regulation and the proliferation of new generation cash registers will also have significant effects on the country's economy at the macro level. These regulations will directly contribute to the reduction of the informal economy by making financial transactions more transparent in many areas, especially in the food and beverage sector. The increase in recorded transactions will allow the tax base to expand and thus public revenues to increase.

Highlighting the impact of regulation on transparency and welfare pale“This transformation, in addition to increasing the state’s tax collection efficiency, reduces unfair competition in the sector and paves the way for transparent businesses that comply with the rules. Digitalized and fully legally compliant businesses not only provide efficiency within themselves, but also contribute to a more equitable and registered economic structure. This contribution is a development that will benefit the entire sector and the country’s economy in the long run.”

Digital Transformation and Adaptation Process Management with NarPOS

In the mandatory transformation process brought about by the Tax Procedure Law, it is of great importance for businesses to choose the right technology business partner. Offering end-to-end digital automation solutions for the food and beverage and service sectors, especially the food and beverage and accommodation sectors, NarPOS helps businesses get through this process smoothly with its new generation cash register and POS solutions compatible with VUK 507.

Thanks to NarPOS’s hybrid structure that combines cash register POS, handheld terminal and business management in a single device, businesses can manage all their operations efficiently and in accordance with legal regulations, from taking orders to instantly issuing official receipts, accepting payments and tracking stock. NarPOS solutions, which can work integrated with banks and financial institutions, enable businesses to increase their operational efficiency and competitiveness while ensuring legal compliance.

Source: HORECA TREND and NarPOS

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