Lezita Opened Its Second Concept Store in Ankara

Lezita opened its second store in Ankara as part of the concept store project, which is part of its vision of becoming an international food brand. Mesut Ergul, General Manager of Lezita, said that they positioned concept stores as areas where they interact with consumers. Ergül said, “We aim to spread our concept stores, where we offer a different experience to our customers, throughout Turkey. We carefully evaluate the store opening requests from all over Turkey.”

Lezita Marketing Manager Fatos Nacar said, In his speech at the opening of the concept store in Ankara Batıkent, he said, “While we equip tables with the most innovative products with the aim of perfect customer experience, we are shown among the most loved brands in the sector today thanks to the communication we establish with our target audience. With our motto of “Flavour of Life”, we bring all the colours of life to our products. We prioritize customer satisfaction. Our roadmap is determined by the expectations and needs of consumers. For this reason, concept stores have strategic importance for our brand. Our customers get to know us more closely in our concept stores where we offer a wide range of options from the Lezita product family. We also offer them the opportunity to have the products they choose prepared and try them on site so that they can discover our flavours. Our first concept store in İzmir Göztepe attracts great attention. I have full faith that we will receive the same attention in Ankara. We aim to spread our stores to all our provinces in a short time.”   

Source: HORECA TREND and Lezita