Bodrium Hotel & SPA, celebrating its 16th year in the sector with its boutique service approach, left another successful summer season behind. Bodrium Hotel & SPA Sales Manager Ebru Tunca stated that they reached high occupancy rates in the 2024 summer season and said, “We hosted guests from 70 different countries throughout the season.”
Tunca pointed out that when looking at the year as a whole, 75 percent of the guests are from the domestic market and 25 percent from the foreign market, and said that the ratio of domestic and foreign tourists is very close to each other between June and October, which is considered the high season.
Reminding that they provide 12 months service Bodrum Hotel & SPA Sales Manager Ebru TuncaHe stated that they especially hosted foreign tourists during the 'Yellow Summer' period that started in September.
Tunca, who stated that they are strong in the markets of England, Germany, America, Italy and France as Bodrium Hotel & SPA, said, “We are developing our services for international guests in the overseas market. We can provide guest services and reservation opportunities in different languages by offering experiences suitable for each region. We develop the services we can offer by following the guest experiences and habits and offer the services we provide to a wide range.”
We Sign Global Collaborations
Ebru Tunca, who explained that each guest's demands are different and that they work with dynamic pricing strategies periodically, continued as follows: “The old-style fixed pricing era in hotel management is over. Today, consumers can access information at any time and make comparisons between prices. Therefore, we aim to both remain competitive and offer the best value to our guests by making instant pricing according to demand, supply and competition conditions. Thanks to dynamic pricing, we offer attractive opportunities to our guests every period while also making revenue management more efficient for our hotel. This system also allows us to respond more flexibly to the expectations of different markets and customer groups. We provide strategic collaborations in global markets. We closely follow and use artificial intelligence and technology. We provide direct access to our targets by making promotions and campaigns on digital platforms. We actively promote our hotel at domestic and international fairs. In this way, we appeal to a wide range of guests and show our presence strongly in different markets.”
We Aim to Grow in International Markets
Noting that they offer special campaigns and programs to guests who prefer Bodrium every year, Ebru Tunca said: “As the winter season approaches, we are actively working on corporate accommodations, meeting groups, sports accommodations, inside-outside catering, organizations that contribute to destination promotion, and sponsorships in the fields of sports and arts. In 2025, we aim to continue our growth in international markets, host more guests from different nations in our hotel, and increase our current repeat guest ratio. In this direction, we aim to host our loyal guests again every year by offering personalized services and opportunities. In addition, we plan to increase our investments in digitalization and take the guest experience to a higher level with artificial intelligence and advanced technology solutions. We will continue to expand our global reach thanks to the promotions and campaigns we conduct on digital platforms.”
We Take Quick Action on Pricing
Tunca, who stated that they attach importance to global promotion, said, “We want to increase the number of guests coming from the Middle East, Spain and France. The Middle East and Indian markets have been preferring more luxurious segments instead of boutique hotels in recent years. We are active on Google and other platforms in terms of digital. We are publishing sponsored advertisements on social media considering target markets. Domestic tourists decreased with the opening of schools in September. We will move to the winter season in October. Many large hotels will close their doors during the winter period. The density will decrease with October; company guests and events will accelerate. We experienced some difficulties at the beginning of the season. There was a shift to Greece and Egypt due to the attempt to create an expensive price perception. We keep the competition in mind. We take quick action in pricing and follow the current situation with web and online sales. This also gives us an advantage.”
Stating that they will take more steps in the field of environmentally friendly practices and sustainability, Ebru Tunca added that they plan to make Bodrium compatible with nature and progress towards becoming a green hotel, and that they will strengthen their place in target markets by increasing guest satisfaction with these strategies in 2025.
Source: HORECA TREND and Bodrium Hotel & SPA