Aslı Renewed Its Concept, Announced Its Goals | HORECA TREND
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Aslı Renewed Her Concept, Announced Her Goals

Aslı, one of Turkey's leading cafe-bakery chains, continues to grow with its renewed concept and flavors that appeal to every palate. The brand, which provides service with 34 stores, is preparing to open 2025 centers and 15 franchise stores in 20.

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At the press conference where Aslı's transformation process and growth targets were conveyed, they stated that they are ambitious in the industrial market as well as in retailing. Aslı General Manager Caner Bayıralan“In addition to our Dudullu facility, which continues its activities with a monthly capacity of 1200 tons, we have also completed our new facility investment in Tuzla, worth 3 million Euros, with a monthly production capacity exceeding 2000 tons. Our facility, established on an area of ​​6 square meters, will operate with full automation. We also made our first export to England. We received orders from Sweden and Azerbaijan. We also aim to offer Aslı flavors to consumers in European countries such as the Netherlands, Belgium and Denmark.” Bayıralan also included the following statements in his statements: “As part of our sustainability focus, we recycle 500 tons of food waste from our facilities monthly by using them in a compost factory.” 

Aslı, operating under Eksim Holding, continues its growth journey with its expanded store network and concept transformation. Sharing the brand's concept transformation and growth targets with the press at the press conference held on the subject, Aslı General Manager Caner Bayıralan said, "We currently provide service with 27 stores, including 7 franchises and 34 central branches throughout Turkey, and we have completed the concept transformation in all of these stores. We are strengthening our claim in the cafe-bakery sector with our new target of 2025 central stores and 15 franchises for 20." 

“We Enrich Our Menu with Innovative Products”

After entering Eksim Holding in 2021, Aslı, which started its transformation process, appeals to every palate with new products while preserving its traditional flavors, especially börek. Stating that they aim to become an ambitious player in the cafe-bakery sector, Aslı General Manager Caner Bayıralan said, “In our new concept, which we call 'coffee in bakery', we continue to improve the customer experience with espresso-based coffee varieties, croissants, quick breakfasts, sandwiches, water börek, cookie varieties and coffee desserts. We have strengthened our bakery side with approximately 15 new products. We have a very wide product range, especially in pencil börek varieties and muffin options.” Emphasizing that they will also offer innovative drinks that will make a difference in the stores, Bayıralan also introduced the tea and coffee mixture 'estresso' to the press members in this context.

It Will Serve the Industrial Channel with a Monthly Capacity of 2000 Tons

Speaking about Aslı’s production capacity and new investments, Caner Bayıralan emphasized that they have one of the largest integrated facilities in Turkey with over 350 employees, 250 product types and a monthly production capacity of 1200 tons in the Istanbul Dudullu Organized Industrial Zone. Announcing that the second facility in Istanbul has started operating, Bayıralan said, “In addition to our Dudullu facility, which continues its operations at full capacity, we have also completed our new facility investment in Tuzla, worth 3 million Euros, with a monthly production capacity exceeding 2000 tons. Our new facility, established on an area of ​​6 square meters, will operate completely with automation. In addition, our facility, which has reached a storage capacity of 500 pallets with the high-tech investment we have made, will make a big difference in terms of speed and efficiency.”  Bayıralan added that the variety of products they offer to the retail market will increase with the new facility, and said, “We will produce artisan bread and bagels with industrial yeast production technique. This yeast method has many advantages, especially that it does not upset the stomach. We will be the first to apply this technique in Turkey. In addition, with our new factory, we will be the only brand that produces bagels with full automation without human touch.”

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Stating that Aslı carries out its work in two main branches, Bayıralan said, “As Aslı, 21% of our activities consist of retail food retailing and 78% consists of industrial food production.  Thanks to this structure, we provide service to our large-scale industrial customers and continue to grow in the retail store sector.” Expressing that they have a wide customer portfolio in the industrial market, Bayıralan said, “We offer Aslı flavors through national retail chain markets such as BİM, A101, Migros, File and platforms such as Getir. On the other hand, the HoReCa sector, catering companies, education and health institutions constitute our customer distribution in the industrial channel.” 

The World Meets Aslı Flavors

Referring to Aslı’s investments abroad, Caner Bayıralan said, “We signed a master franchise agreement for 12 branches in Saudi Arabia. The opening of 2 stores is planned for the end of this year. We are continuing our preparations for the 2 stores for which agreements have not yet been signed. On the other hand, we have also pressed the button for the export of our products produced in our integrated facilities together with the domestic retail market. We have made our first export to England. We have received orders from Sweden and Azerbaijan. Negotiations with our target markets, the Netherlands, Belgium, Denmark and Russia, are ongoing. I believe that our products will attract attention when the nutrition culture of the European countries we focus on is taken into consideration.” 

3 Tons of Food Waste is Returned to Nature Every Month

Emphasizing that they are working with a focus on sustainability in food while continuing their investments rapidly, Bayıralan said, “We have signed a goodwill protocol with the KORU Association by signing an important cooperation in managing food waste. Within the scope of this protocol, we have started to ship food waste from our Aslı Dudullu and Tuzla factories to the compost factory managed by the KORU Association. We also make the shipment with the Aslı fleet. We minimize the food waste generated from our Dudullu factory and 2 ton from our Tuzla factory on average per month and restore it to nature.” Bayıralan said that the waste generated from Aslı stores in the new year will also be  He stated that their efforts to include it in the recycling process are continuing.

Source: HORECA TREND and Aslı

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Source: HORECA TREND and Juan Valdez

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