Known for its taste and quality in the world President; It has now added sour cream to its product range consisting of cheese, butter and cream in the Turkish market. Président Sour Cream, which has a creamy and dense texture, reveals the flavor of the dishes with its slightly sour taste and offers a unique dense texture and taste balance. Président Sour Cream, which can be used directly in both hot and cold recipes; adds flavor to meat and chicken dishes and is recommended as a perfect accompaniment for appetizers. Preferred in soups, crepe and pancake recipes, potato recipes and dishes belonging to Mexican cuisine, Président Sour Cream is also used in desserts and adds a slightly sour, special flavor to recipes. Especially indispensable flavors of Turkish cuisine such as böreks and meat dishes are taken to a whole new level with different touches made with sour cream.

President Sour Cream also offers practical solutions for culinary enthusiasts with busy lifestyles. The product can be added directly to meals or as a final touch to plates during presentation. It can even be consumed directly as a sauce with meals. When added to meals, this product balances the aromas and provides flavor harmony, making it ideal for both professional chefs and consumers who love cooking at home. 

Sour Cream Usage Increases in Turkish Cuisine

In recent years, with the impact of globalization, the increase in the habit of cooking at home, and the widespread use of social media, gastronomy has become even more important, while interest in food culture is increasing. This change is leading consumers to discover different culinary cultures and experience new flavors. Sour cream is also a flavor that has started to take its place in Turkish cuisine recipes, taking a share from this trend. İçim Milk Marketing Manager Tuğçe Sarıkaya TosunHe stated that they expect the sour cream product to adapt to the Turkish palate and gain an important place in the milk and dairy products market with the increasing interest in food culture. Tuğçe Sarıkaya Tosun“By opening different categories in the market and developing our existing categories, we are bringing new tastes and habits to our consumers. Our new product President Sour Cream, “We believe that it will play an important role in enriching the flavors in our rich culinary culture with its slightly sour taste.”

“We follow the developing consumer trends closely. We increase our variety on the shelves with innovative products.” Tosun, emphasized that they continue to strengthen the position of the Président brand in the Turkish market. 

Source: HORECA TREND and President

Our country's leading flour producer, continuing its sustainability-focused investments Eksun Food, announced that the facility was entitled to an activity certificate with the KAP notification it made after purchasing Babaeski Tarım Ürünleri Lisanslı Depoculuk AŞ last year.

In this context, Babaeski Tarım Ürünleri Lisanslı Depoculuk AŞ, a 100% subsidiary of Eksun Gıda, has obtained a licensed warehouse activity permit with a capacity of 34 tons. The facility, authorized for a period of 500 years by the Ministry of Trade of the Republic of Turkey in accordance with the Agricultural Products Licensed Warehousing Law No. 5300, will further contribute to Eksun Gıda's operational efficiency.

Customized Storage Solutions A Great Privilege in the Industry 

Making statements on the subject Hasan Abdullah Özkan, President and CEO of Eksun Food Group, He underlined that they have completed another investment focused on both growth and sustainability. Ozkan“As Eksun Gıda, we continue to carry the principle of sustainability in food to every point of our commercial activities. With this investment we have completed in the field of licensed warehousing, we will gain even more advantages in areas such as quality control, insurance of materials and inventory management. Our ongoing storage activities, which have been continuing with new silo investments within a certain standard and order, will further increase our efficiency thanks to these customized storage solutions,” he said.

Operations Will Be Even More Effective with Babaeski

Accelerating its investments after the IPO, Eksun Gıda attracted attention with its projects in green energy, new warehouse construction and R&D, and further reinforced its operational power in the food sector with its licensed warehousing investment. For a large-scale flour producer serving retail and industrial customers, a controlled, safe and traceable storage infrastructure is among the cornerstones of sustainable growth.

Source: HORECA TREND and Eksun Food

Embracing youth and innovation DIMEScontinues its success in the global award programs of the advertising and marketing world with its communication studies that use different disciplines together.

DİMES won a total of 2024 awards at the Brandverse Awards, one Grand Prix and one gold, with its campaign that left its mark on the summer of 5. The campaign, prepared in collaboration with Reklamania Creative for the new generation product DİMES COOL Lime Mix, discusses today's trend Artificial Intelligence in a groundbreaking language and conveys the message "What We Feel is More Than What Seems".

DİMES won the Grand Prix award, the highest award in the Experience Design main section, at the Brandverse Awards, which evaluates all works produced in the fields of advertising, marketing and marketing communications with the "integrated marketing" approach.

DİMES, which also won the Gold Award in the 360-Degree Integrated Brand Experience category in the Experience Design main section, also won the Silver Award in the Mobilizing Campaigns category in the Strategy main section, the Bronze Award in the Food/Beverage category in the Film main section, and the Food/Beverage category in the Media main section.

Source: HORECA TREND and DIMES