Beta Gıda Continues Its Pioneering Role in Türkiye and the World with its Innovative R&D Studies | HORECA TREND
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Çay / Tea

Beta Gıda Continues Its Pioneering Role in Türkiye and the World with its Innovative R&D Studies

Beta Gıda continues its innovative work in the light of science within the framework of its sustainability strategy. Beta Gıda, which carries out important R&D studies in the field of waste management, carries out joint projects with universities, public institutions and research institutes, as well as TÜBİTAK.

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Beta Gıda, which is the first company to bring imported tea and cup tea bags to Turkey, also stands out as the first company with an R&D center in its field. Beta Gıda, which has been continuing its activities since 1978 and ranks 12th among the world's leading tea companies, directs the tea industry with its richness in different tea varieties coming from countries around the world.

“We Offer Innovative Solutions to the Food Industry with Our Expert R&D Staff”

Stating that they established the first R&D center in the Turkish tea industry in 2018, Beta Gıda Istanbul Branch Manager Hatice Uğur; “As Beta Gıda, we offer innovative solutions to the food industry with our expert and experienced R&D staff. Last year, we increased our R&D investments by 200,90 percent compared to the previous year. This year, we are directing our work with our new investments and aiming to support scientific development. "We have undersigned many new projects in Turkey and around the world with our difference-making work on tea," he said.

“Some Functional Foods Containing Tea Protein and Prebiotics Will Expand Their Market”

Talking about the details and benefits of the 'Production of Powdered Protein and Prebiotics from Tea Production Process Wastes' project, Beta Gıda Istanbul Branch Manager Hatice Uğur, provided the following information: “During the black tea processing process, a large amount of tea fiber is released as waste, and these fibers are sold to companies at low prices for purposes such as fertilizer and biofuel. In the examination, it was seen that the carbohydrate content of the tea fibers was high (approximately 80%) and the protein content (approximately 12%) could be considered as a source of vegetable protein. Based on this, we aimed to obtain high-yield powder protein and prebiotic extracts from tea fibers, determine their functional and bioactive properties, and produce various tea-based functional foods. With this project, for the first time, the functional and bioactive properties of powder protein and prebiotic extracts produced from tea processing waste were characterized and their usability as functional food additives in powder form was examined. In addition, some functional foods containing tea protein and prebiotics will appear in the market for the first time, which will enable the expansion of the functional food market. With this project, an alternative plant protein and prebiotic source was produced domestically for the first time and has a significant difference from its counterparts abroad in terms of source.”

Source: HORECA Trend and Beta Food

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Çay / Tea

Different Tea Experiences from Beta Tea, the First Tea of ​​the New Year

Turkey's innovative tea brand Beta Tea offers a special concept selection for tea enthusiasts who want to discover new tastes and different aromas in the new year. Offering a taste to suit every palate, Tea Bag Selection is also a perfect choice for those looking for a different and special gift for their loved ones on New Year's Eve.

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Beta Tea, Turkey's innovative tea brand that has gained an important place in the world tea sector, has prepared a unique collection for those who want to discover different tea experiences in the new year. The "Tea Bag Selection" collection, which includes all of Beta's Tea Bags and consists of two different concept series, offers a gift that will be good for your soul and body. Harmony, Detox, Discovery ve >  and brings together all Tea Bags varieties in a special design Cylinder Mixed Boxes, will fascinate tea lovers with every sip.

Different Flavors That Will Increase Your Expectations from Tea

In the series offered by Beta in mixed boxes of 12, Harmony, Detox, Discovery ve >  varieties are included. Reflecting the harmony and freshness of nature Harmony, It leaves a unique taste on the palate with the unique harmony of aromas such as linden, mint, lemon, chamomile and sage. An ideal choice to start the day energetically or to relax in the afternoon, Harmony raises your expectations from tea with carefully selected herbal and fruit teas.

If you are looking for a tea that refreshes your body and mind, Beta Detox series is for you.

Detox tea, prepared with herbs known for their natural detoxification properties such as green tea, ginger and lemon, revitalizes the body with every sip.

Offering varieties of traditional black tea enriched with fruits such as strawberry, bergamot and blueberry Discovery SeriesWith its strong and bold aromas, it is a must-try for true tea lovers.

Offering a selection of soft flavors such as strawberry, blackberry and cherry for those who enjoy sweet flavored teas. Serenity Series is a great alternative for those looking for peace and tranquility at the end of the day. A relaxing evening with Serenity, which is also perfect for sweet cravings, is not a dream.

It's Time to Discover New Teas

Beta Tea brings together all the Tea Bags varieties Cylinder Mixed Boxes, offers a treasure to those who want to discover various tastes and aromas in the new year. You can experience 28 different teas. In this mixed series, you can catch a different story and taste in every sip. Beta Tea Bags series, which also stand out with their stylish packaging designs, create a great gift alternative for special days and celebrations.

Source: HORECA TREND and Beta Tea

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Çay / Tea

Lipton Ice Tea New Advertisement Will Cool the Face with Sarp Apak

The first movie of the Lipton Ice Tea SOS advertising campaign, starring the famous actor Sarp Apak, has hit the screens! In the new commercial, where Sarp Apak appears as the leader of the SOS team, the message that summer problems are solved thanks to Lipton Ice Tea and the SOS team is given.

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Lipton Ice Tea, "If It's Hot, Cool Down” and announced that he relieved his summer problems with the first of the commercials he shot with the famous actor Sarp Apak. In the opening movie of the campaign, Apak introduces his team and the solutions they offer in an entertaining way.

In the movie, which provides an entertaining solution to problems such as summer heat and bad weather, a brief preview of what the SOS team will do this summer is presented.

Source: HORECA Trend and Lipton Ice Tea

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Çay / Tea

A Warm Break on Cold Winter Days with Beta Tea!

With the arrival of the winter months, hot tea began to take part in every moment of our lives. Turkey's innovative tea brand Beta Tea; It brings together warming flavors in winter with its new special teas. Offering My Gourmet Collection, Jasmine Needle White Tea and Wellness Collections to tea lovers, Beta Tea promises an above-the-line tea experience that will leave special tastes on the palate.

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Turkey's innovative tea brand that transforms the habit of drinking tea into a special experience BetaTea, introduced its carefully prepared new series to tea lovers. Offering a special selection of the world's rarest teas, the new My Gourmet Collectionobtained from high quality white tea leaves Jasmine Needle White Tea and healing products presented in 100 percent natural cotton muslin bags. Wellness Collection…

Discover the Flavors of Various Geographies with My Gourmet Collection

Carefully crafted like a work of art for tea lovers around the world. My Gourmet Collectionstands out with its unique and high quality tea leaves. Prepared with special leaves selected from around the world, each tea in the collection offers tea lovers more than just a cup of tea; It bears the traces of different geographies. Black Tea, Herbal Tea, Green Tea, Fruit Tea, White Tea, Rooibos Tea, Oolong Tea The collection, which is grouped under 7 different product groups, has a rich portfolio with more than a hundred varieties.

Elixir of Health and Freshness

A special part of traditional Chinese tea culture Jasmine Needle White TeaIt is obtained from young tea leaves and buds collected in the first harvest of spring. The tea, which is carefully processed and dried and then flavored with jasmine flowers, offers a unique taste and scent experience. Jasmine Needle White Tea, which has a light and refreshing taste and helps reduce cellular damage and stress in the body, thanks to the antioxidants it contains, is a candidate to be indispensable for the winter months...

A Healthy Experience with Wellness Collection Blended with the Healing of Nature

Developed based on the positive effects of tea on health Wellness CollectionIt consists of a blend of healing plants from nature, special fruit grains and the highest quality tea leaves. The collection aims to help solve a different health problem with each product. DIGEST; While supporting the digestive system, CARE; It helps to find inner balance. JOY; while providing relief from the stress of daily life SLEEP It offers a relaxing sleep experience. For those who want to relax a little in a fast-paced life RELAX is recommended for mental clarity and focus. FOCUS tea stands out.

Muslin Pyramid In the Wellness Collection!

One of the most important factors that makes this special taste valuable is that it is packaged in muslin bags woven from 100 percent cotton threads. Pyramid muslin bags, handcrafted one by one by expert hands, offer an environmentally friendly use as they are completely biodegradable. 100 percent cotton muslin bags, with their special pyramid-shaped design, allow the tea leaves to expand and filter freely, providing perfect brewing for the tea leaves. In addition, muslin bags, produced by using twice as much fabric woven with 100 percent natural cotton yarn, prevent the tea from leaving residue in the glass, providing a high standard of tea pleasure.

Source: HORECA Trend and Beta Tea

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